Sociability of Campaign // Framework for Campaign Planningn in Social Media Marketing

THE SOCIABILITY OF CAMPAIGN

A Framework for Campaign Planning in Social Media Marketing

Moving from “built to die” to “born to live”, we need new modes of thinking and doing.

CC: Blake Richard Verdoorn

STEPS TO CAMPAIGN PLANNING1. DETERMINE GOALS2. DEFINE TARGET GROUP 3. SELECT MEDIA4. CLARIFY MESSAGE(S) 5. CREATE CAMPAIGN ELEMENTS

STEPS TO CAMPAIGN PLANNING1. DETERMINE GOALS2. DEFINE TARGET GROUP 3. SELECT MEDIA4. CLARIFY MESSAGE(S) 5. CREATE CAMPAIGN ELEMENTS

Campaign planning for the social era:

1. Know your brand. Breath it. Live it.

2. Understand the changing media landscape.3. Focus fervently on four key dimensions.

CC: Joao Pacheco

THEMEDIA

LANDSCAPE

BRAND

THE SOCIABILITY OF CAMPAIGN© Kurio 2015

findability engagement

spreading doing

ASK A SET OF QUESTIONS REGARDING ALL FOUR ASPECTS TO SEE IF YOUR CAMPAIGN IS FIT FOR SOCIAL.

IF NOT, MAKE IT FIT.

LEARN FROM THE BEST CAMPAIGNS BY BREAKING THEM INTO PIECES.

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