Social Investments Grow Dramatically, But ROI PROOF REMAINS ELUSIVE Social Marketing HIGHEST Growth Area AMA/Duke 2011 + 5 years 9.9% of current marketing budget 17.7% of 2016 marketing budget Marketing Investments are SIGNIFICANT Average marketing spend/revenue per company: % revenue AMA/Duke 2011 8.5% 7.6% 10.0% 7.6% B2B Product B2B Services B2C Product B2C Service said social media was IMPORTANT to achieving their BIGGEST marketing goal this year Mashable 87% Top 3 Social Marketing PRIORITIES MarketingSherpa 2011 Convert Social Media Members into paying customers Measurable increase in lead generation Measurable increase in ROI 1 2 3 Lack of Competitive & Economic Justification reatens FUTURE SOCIAL INVESTMENTS 75% of B2B Social Marketers currently don’t measure the ROI of social initiatives MarketingProfs 48% indicate Creating ROI Measures is highest social strategic priority Altimeter Group 61% say their organizations are poor or very poor at measuring ROI from social media E-consultancy survey of 400 companies, Jan 2010 • Benchmark social media marketing performance vs. competitors • Prove and improve competitive advantage • Assess the value of campaigns, channels and users • Generate custom insight and reports • Stand-alone or integrate w/ current monitoring solutions TM Social ROI Improved TM Gain Competitive Insights For Your Social Media Marketing Campaigns Follow us! Financial Engagement Risk Management Brand Equity Shorter Term Longer Term Direct Indirect Compete Insights ™ Sign-up Now! POWERED BY Tom Pisello Compete Insights™ DEMO COMPANY Financial Value Financial Value Company XYZ Competitor 1 Competitor 3 Competitor 2 Peer Average Peer Leaders LEGEND $100,000 $ 80,000 $ 60,000 $ 40,000 $ 20,000 $ 0 1 5 4 3 2 Risk Risk Company XYZ Competitor 1 Competitor 3 Competitor 2 Peer Average Peer Leaders LEGEND 45% 40% 35% 30% 25% 20% 1 5 4 3 2 Level of Engagement Level of Engagement Company XYZ Competitor 1 Competitor 3 Competitor 2 Peer Average Peer Leaders LEGEND 45% 40% 35% 30% 25% 20% 1 5 4 3 2 LEGEND 45% 40% 35% 30% 25% 20% 1 5 4 3 2 Brand Passion Brand Passion New Panel Copy Panel Graph Types Time Frame Panel Options Social Channels Panel Type Reset View Print Socalize Settings Help Competitor Selection ™ Akonna is an emerging SaaS provider for measuring, proving and improving the ROI of marketing campaigns and social media efforts. http://www.akonna.com TM