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16

Soccerex Brochure 2011

Mar 08, 2016

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Brochure produced by insidethegames.biz for the Soccerex International Convention
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Page 1: Soccerex Brochure 2011

wwwinsideworldfootballbiz

If it matters yoursquoll read it here

Inside

Brazil - Miracles for Brazil

Russia - No rest for Sorokin

Qatar - Impossible is nothing in Qatar

Have you read the column written by Sepp Blatter exclusively for us

wwwinsideworldfootballbiz

Sign-up for your FREE

subscription

Published November 2011 by insideworldfootball Limited

Editor Duncan Mackay

Commercial DirectorSarah Bowron

Original Design wwwilike-creativecouk

Re-Design Elliot Willis Willis Design Associates

Pictures Getty Images and iphoto

Print wwwcsfprintcom

insideworldfootball is a subsidiary of Dunsar Media Company Limited Unit C222 MKTWO Business Centres 1-9 Barton Road Bletchley Milton Keynes MK2 3HU England +44 1908 263387 sarahbowroninsidethegamesbiz wwwinsidethegamesbiz

No part of this publication may be reproduced distributed or transmitted in any form or by any means or stored in any retrieval system of any nature without prior written permission of the publisher

Data is published in good faith and is the best information possessed by insideworldfootball and Dunsar Media Company Limited at the stated date of publication The publisher cannot accept any liability for errors or omissions however caused Errors brought to the attention of the publisher and verified to the satisfaction of the publisher will be corrected in future editions if any

copy and Database Right 2011 Dunsar Media Company Limited

All rights reserved

Have you read the column written by Sepp Blatter exclusively for us

wwwinsideworldfootballbiz

Contents

Introduction 3Duncan Mackay

Brazil Miracles for Brazil 6Andrew Warshaw

Russia No rest for Sorokin 8Mihir Bose

Qatar Impossible is nothing in Qatar 10Tom Degun

Dunsar Media Company Limited Information 12Sarah Bowron

Editorial 14Duncan Mackay

IntroductionFootball is a global multi-million dollar business In many countries like Brazil and England it is

as far as many are concerned the only sport worth bothering with insideworldfootballbiz is the leading online publication covering the business politics and bid process behind the sport

In this our first ever printed publication dedicated to football you will find an unbeatable assessment of the three forthcoming FIFA World Cuptrade tournaments written by our team of top journalists

Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them

Contributors to this brochure include

Andrew Warshaw who is one of the best known writers in British football and has an unrivalled knowledge of the sportrsquos politics It was while he was editor at the European newspaper that they broke the story on the Bosman ruling which has transformed the sport

Mihir Bose who is one of the worldrsquos most astute observers on politics in sport and particularly football He wrote for The Sunday Times and The Daily Telegraph and was formerly the BBCrsquos head sports editor

Tom Degun who is a graduate of the University of Bedfordshire and is one of Britainrsquos best young journalists Tom covers sports politics around the world for insidethegamesbiz and insideworldfootballbiz

We are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsideworldfootballbiz or wwwinsidethegamesbiz

Find out more about our other sports news websites and our publishing house Dunsar Media Company Limited at the back of the brochure

Duncan MackayEditor insideworldfootballbizNovember 2011

3wwwinsideworldfootballbiz

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Always free Always independent

We reach the people that matter inworld football

insideworldfootballbiz is read byleading decision-makers and influentialopinion-formers from around the world

Footballrsquos global buyers read insideworldfootballbiz

Anyone interested in world footballcan subscribe

insideworldfootballbiz journalists are some of the best in the worldWe break the news where others miss it

insideworldfootballbiz communicatesnews stories from the world of football as they happen

insideworldfootballbiz is readin 150 countries and territories

Our email e-alert is sent to all four corners of the globe

Want to reach footballrsquos key decision-makers and buyers

Talk to us about advertising your product sarahbowroninsideworldfootballbiz

All content is free to read ANYONE

can visit insideworldfootballbiz at

anytime From anywhere Free-of-charge

Itrsquos free to sign-up to our e-alert so you receive breaking football news direct to your email inboxVisit insideworldfootballbiz click on the blue box to sign-up and receive the daily e-alert free-of-charge

Sent out up to seven times a week A consistent open-rate of 41

You will be in good company insideworldfootballbiz reaches all

bull FIFAExecutiveCommitteeMembers

bull 6regionalconfederations

bull 208memberfederations

plus footballrsquos global buyers

Qatarrsquos Sheikh Hamad bin Khalifa Al-Thani and his wife Sheikha Mozah bint Nasser Al-Missned hold the FIFAWorld Cuptrade trophy after the 2022 tournament was awarded to the tiny Gulf State(Photo Fabrice Coffrini AFPGetty Images)

Brazilian President Luiz Inaacutecio Lula da Silva holds the FIFA World Cuptrade trophy after Brazil are chosen as the hosts in 2014(Photo Buddha Mendes LatinContent Getty Images)

Russian Prime Minister Vladimir Putin gestures as he delivers a speech during a press conference

after Russia was chosen to host the 2018 FIFA World Cuptrade (Photo Fabrice Coffrini AFPGetty Images)

5

The giant makeshift marquees at the swish Marina da Gloacuteria in Rio de Janeiro where the 2014 World Cup qualifying draw took place

in August have long been pulled down But the excitement and the build-up have only just begun Bold and brassy sexy and spontaneous there is little doubt that Brazil will put on a show in three years time worthy of its unmatched footballing heritage On the beaches in the favelas among the street vendors on television in virtually every bar football is a national past-time A love affair as passionate and intoxicating as the samba rhythms that permeate every corner of this vast and diverse nation There is of course a downside Football may be a national past-time here but whether you like it or not 2014 has had a bad press and itrsquos easy to see why The massive Maracanatilde the worldrsquos most iconic stadium that will rightly stage the World Cup final still has to

be kicked into shape And despite assurances from Satildeo Paulo officials that they will have a World Cup stadium to be proud of the city where Peleacute made his name definitely wonrsquot be ready in time for the Confederations Cup in 2013 and therefore wonrsquot have any proper dry run at which to pinpoint all the things that need tweaking At grass-roots level the so-called ldquoPeoplersquos Committee of the World Cup and the Olympic Gamesrdquo ndash which Rio de Janeiro is staging in 2016 ndash have made it known how unhappy they are about the forced removal of thousands of residents from Riorsquos favelas to accommodate new venues and construction work They may be in a minority but this is a country of stark economic extremes which the occasional visitor doesnrsquot necessarily get a chance to take account of Safety and security are other issues that undoubtedly need addressing just as they did

Miracles

BrazilBrazil has faced problems in its preparations for the 2014 FIFA World Cuptrade and even its own President admits it is in a race

against time But Andrew Warshaw is convinced it is

one race they will win

for

6 wwwinsideworldfootballbiz

in South Africa last time round But just as South Africa heavily criticised in the build-up to the last World Cup managed to get most things right in the end so Brazilian organisers believe they are also on the right path Work is underway on a new roof for the Maracanatilde with all the removed concrete recycled elsewhere as part of massive $643 million (pound400 millioneuro454 million) renovation in time for the Confederations Cup Airports remain a major concern with most of the 13 being used requiring upgrades during the next three years Five are still to be started but government ministers are trying to put as positive a spin as possible on the issue ldquoWe are confident that the airports will be ready in time for the World Cuprdquo Civil Aviation Minister Wagner Bittencourt maintained ldquoWe can rest assured they wonrsquot be a problem In fact they will be part of the solutionrdquo Telecoms networks roads and hotel capacity also have to be radically improved Even President Dilma Rousseff recently admitted that Brazil was in ldquoa race against timerdquo But itrsquos a race the country is determined to win Brazil has budgeted $206 billion (pound129 billioneuro15 billion) to host sportrsquos most watched event It is estimated that the three-

year build-up to the tournament will boost the economy by 15 per cent of GDP and that the level of investment will create 250000 new jobs Around 600000 foreign visitors are expected to travel to Brazil during the tournament itself generating up to $25 billion (pound16 billioneuro18 billion) Furthermore around three million Brazilians are expected to take holidays in connection with the month-long programme of matches which could potentially generate another $35 billion (pound22 billioneuro26 billion) At political level whilst no-one would deny that the resignation of Sports Minister Orlando Silva was hardly an expression of unity intense discussions between FIFA and the Brazilian Government over how to get round strict citizensrsquo rights enshrined in national law are on the right track Already FIFA have agreed to allow Brazilians aged over 65 to attend matches for half price to comply with government legislation At the end of the day to quote a common

footballing clicheacute no-one in their right mind could possibly argue against the World Cup returning to the nation that has won the trophy more times than anyone else Itrsquos more than half a century 64 years in fact since they last had the honour of hosting far too long for a country that lives and breathes the game a country of contrasts and colour that knows how to party like none other The bottom line is that cynicism is gradually giving way to optimism Rodrigo Paiva a spokesman for the Rio de Janeiro-based local organising committee insists that in the end the doubters will be proved wrong ldquoDuring the World Cup in South Africa there were no cases of violence rape robbery or burglary specific to the tournamentrdquo he pointed out ldquoThe World Cup can make miracles We are going to take the new Brazil out to the world We will increase social mobility transform transportation the infrastructure of our country and overhaul Brazilrsquos self-imagerdquo

Left Two Brazilian supporters anticipate the World Cup coming to their country

Above Pele the greatest of all Brazilian footballers is only involved following the intervention of the countryrsquos President Dilma Rouseff

Right inset The iconic Maracana Stadium is being redeveloped in time for the 2014 World Cup when it will stage the final

Right Brazilians celebrate at the Christ the Redeemer after being awarded the 2014 World Cup

ANDREW WARSHAW CHIEF FOOTBALL WRITER INSIDEWORLDFOOTBALL

7wwwinsideworldfootballbiz

Alexey Sorokin could be forgiven for taking the rest of the year off putting his feet up and patting himself on the back for a job well

done But having secured the 2018 World Cup Sorokin the diplomat who was the public face of Russiarsquos bid has an even tougher task on his hands - making sure as chief executive of the Local Organising Committee that the country can live up to its promise to put on a tournament to be proud of as well as creating a lasting legacy ldquoIt means a lot for Russiardquo he says ldquoNot only an opportunity to organise the worldrsquos greatest event itrsquos an opportunity to improve our country improve our infrastructure not only sporting infrastructure but the general one ldquoIt gives us an opportunity to improve the perception of Russia abroadrdquo ldquoWe have some issues we acknowledge thatrdquo says Sorokin ldquoThat gives us an opportunity to work on them We do not claim that we have a perfect system but who does Wersquoll gradually overcome these issues Irsquom absolutely surerdquo The Russians intend to spend a lot of money to show off their way of life during 2018 ldquoAt the press conference dedicated to our victory

our Prime Minister [Vladimir Putin] disclosed that the figure would be $10 billion (pound6 billion euro7 billion)rdquo Sorokin recalls ldquoHe expects a large contribution within that figure of course from rich private individuals We will build what we need to build ldquoThat doesnrsquot only mean sporting venues it means everything that we deem necessary to build for the comfort of both Russians and visitors ldquoThe World Cup will be an opportunity to show the world not only our hospitality but the progress we have made over recent years ldquoItrsquos going to be proof of the stability of both the economic and political systems in Russia the wealth forgive me which we have acquired over time and of the comfort that we can provide to visitorsrdquo Russia will have to construct most of the new stadia from scratch with just two of those proposed existing already - the Luzhniki which hosted the 1980 Summer Olympic Games and the stadium that is home to Dynamo Moscow ldquoItrsquos not 100 per cent decided but right now we are looking at 12 stadiumsrdquo Sorokin adds ldquoWe should know for sure in September next yearrdquo Thatrsquos a year earlier than originally planned but therersquos a lot of work to be done

Host cities are likely to be spread out like Brazil 2014 over a far larger area than normal Transport networks in Moscow particularly its surrounding highways which are frequently heavily congested need improvements completed before they are fit to host the World Cup Sorokin is confident that a lot of people from abroad will travel to Russia for the World Cup ldquoWersquore sure that itrsquos going to be in excess of a million from outsiderdquo ldquoDuring the bid phase we always said that we are very well placed for people travelling from Asia from the Middle East from Europerdquo ldquoLatin America and North America are a bit further but still very convenientrdquo Sorokin explains that the fans will be able to travel to the far-flung regions of Russia by train to watch matches ldquoWe hope to develop the trains before the World Cuprdquo The recent FIFA crisis saw Vladimir Putin the Russian Prime Minister in contrast to some other world politicians come out strongly in support of FIFA President Sepp Blatter For Sorokin there are no problems working with FIFA even though the South African organisers of the 2010 World Cup found

Alexey Sorokin masterminded Russiarsquos stunning campaign to host the 2018 FIFA World Cuptrade but he is not resting on his

laurels because he knows there is a lot of work to do if the event is to be the success everyone

hopes Mihir Bose talks to him

SorokinNo rest for

8 wwwinsideworldfootballbiz

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 2: Soccerex Brochure 2011

Have you read the column written by Sepp Blatter exclusively for us

wwwinsideworldfootballbiz

Sign-up for your FREE

subscription

Published November 2011 by insideworldfootball Limited

Editor Duncan Mackay

Commercial DirectorSarah Bowron

Original Design wwwilike-creativecouk

Re-Design Elliot Willis Willis Design Associates

Pictures Getty Images and iphoto

Print wwwcsfprintcom

insideworldfootball is a subsidiary of Dunsar Media Company Limited Unit C222 MKTWO Business Centres 1-9 Barton Road Bletchley Milton Keynes MK2 3HU England +44 1908 263387 sarahbowroninsidethegamesbiz wwwinsidethegamesbiz

No part of this publication may be reproduced distributed or transmitted in any form or by any means or stored in any retrieval system of any nature without prior written permission of the publisher

Data is published in good faith and is the best information possessed by insideworldfootball and Dunsar Media Company Limited at the stated date of publication The publisher cannot accept any liability for errors or omissions however caused Errors brought to the attention of the publisher and verified to the satisfaction of the publisher will be corrected in future editions if any

copy and Database Right 2011 Dunsar Media Company Limited

All rights reserved

Have you read the column written by Sepp Blatter exclusively for us

wwwinsideworldfootballbiz

Contents

Introduction 3Duncan Mackay

Brazil Miracles for Brazil 6Andrew Warshaw

Russia No rest for Sorokin 8Mihir Bose

Qatar Impossible is nothing in Qatar 10Tom Degun

Dunsar Media Company Limited Information 12Sarah Bowron

Editorial 14Duncan Mackay

IntroductionFootball is a global multi-million dollar business In many countries like Brazil and England it is

as far as many are concerned the only sport worth bothering with insideworldfootballbiz is the leading online publication covering the business politics and bid process behind the sport

In this our first ever printed publication dedicated to football you will find an unbeatable assessment of the three forthcoming FIFA World Cuptrade tournaments written by our team of top journalists

Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them

Contributors to this brochure include

Andrew Warshaw who is one of the best known writers in British football and has an unrivalled knowledge of the sportrsquos politics It was while he was editor at the European newspaper that they broke the story on the Bosman ruling which has transformed the sport

Mihir Bose who is one of the worldrsquos most astute observers on politics in sport and particularly football He wrote for The Sunday Times and The Daily Telegraph and was formerly the BBCrsquos head sports editor

Tom Degun who is a graduate of the University of Bedfordshire and is one of Britainrsquos best young journalists Tom covers sports politics around the world for insidethegamesbiz and insideworldfootballbiz

We are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsideworldfootballbiz or wwwinsidethegamesbiz

Find out more about our other sports news websites and our publishing house Dunsar Media Company Limited at the back of the brochure

Duncan MackayEditor insideworldfootballbizNovember 2011

3wwwinsideworldfootballbiz

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Always free Always independent

We reach the people that matter inworld football

insideworldfootballbiz is read byleading decision-makers and influentialopinion-formers from around the world

Footballrsquos global buyers read insideworldfootballbiz

Anyone interested in world footballcan subscribe

insideworldfootballbiz journalists are some of the best in the worldWe break the news where others miss it

insideworldfootballbiz communicatesnews stories from the world of football as they happen

insideworldfootballbiz is readin 150 countries and territories

Our email e-alert is sent to all four corners of the globe

Want to reach footballrsquos key decision-makers and buyers

Talk to us about advertising your product sarahbowroninsideworldfootballbiz

All content is free to read ANYONE

can visit insideworldfootballbiz at

anytime From anywhere Free-of-charge

Itrsquos free to sign-up to our e-alert so you receive breaking football news direct to your email inboxVisit insideworldfootballbiz click on the blue box to sign-up and receive the daily e-alert free-of-charge

Sent out up to seven times a week A consistent open-rate of 41

You will be in good company insideworldfootballbiz reaches all

bull FIFAExecutiveCommitteeMembers

bull 6regionalconfederations

bull 208memberfederations

plus footballrsquos global buyers

Qatarrsquos Sheikh Hamad bin Khalifa Al-Thani and his wife Sheikha Mozah bint Nasser Al-Missned hold the FIFAWorld Cuptrade trophy after the 2022 tournament was awarded to the tiny Gulf State(Photo Fabrice Coffrini AFPGetty Images)

Brazilian President Luiz Inaacutecio Lula da Silva holds the FIFA World Cuptrade trophy after Brazil are chosen as the hosts in 2014(Photo Buddha Mendes LatinContent Getty Images)

Russian Prime Minister Vladimir Putin gestures as he delivers a speech during a press conference

after Russia was chosen to host the 2018 FIFA World Cuptrade (Photo Fabrice Coffrini AFPGetty Images)

5

The giant makeshift marquees at the swish Marina da Gloacuteria in Rio de Janeiro where the 2014 World Cup qualifying draw took place

in August have long been pulled down But the excitement and the build-up have only just begun Bold and brassy sexy and spontaneous there is little doubt that Brazil will put on a show in three years time worthy of its unmatched footballing heritage On the beaches in the favelas among the street vendors on television in virtually every bar football is a national past-time A love affair as passionate and intoxicating as the samba rhythms that permeate every corner of this vast and diverse nation There is of course a downside Football may be a national past-time here but whether you like it or not 2014 has had a bad press and itrsquos easy to see why The massive Maracanatilde the worldrsquos most iconic stadium that will rightly stage the World Cup final still has to

be kicked into shape And despite assurances from Satildeo Paulo officials that they will have a World Cup stadium to be proud of the city where Peleacute made his name definitely wonrsquot be ready in time for the Confederations Cup in 2013 and therefore wonrsquot have any proper dry run at which to pinpoint all the things that need tweaking At grass-roots level the so-called ldquoPeoplersquos Committee of the World Cup and the Olympic Gamesrdquo ndash which Rio de Janeiro is staging in 2016 ndash have made it known how unhappy they are about the forced removal of thousands of residents from Riorsquos favelas to accommodate new venues and construction work They may be in a minority but this is a country of stark economic extremes which the occasional visitor doesnrsquot necessarily get a chance to take account of Safety and security are other issues that undoubtedly need addressing just as they did

Miracles

BrazilBrazil has faced problems in its preparations for the 2014 FIFA World Cuptrade and even its own President admits it is in a race

against time But Andrew Warshaw is convinced it is

one race they will win

for

6 wwwinsideworldfootballbiz

in South Africa last time round But just as South Africa heavily criticised in the build-up to the last World Cup managed to get most things right in the end so Brazilian organisers believe they are also on the right path Work is underway on a new roof for the Maracanatilde with all the removed concrete recycled elsewhere as part of massive $643 million (pound400 millioneuro454 million) renovation in time for the Confederations Cup Airports remain a major concern with most of the 13 being used requiring upgrades during the next three years Five are still to be started but government ministers are trying to put as positive a spin as possible on the issue ldquoWe are confident that the airports will be ready in time for the World Cuprdquo Civil Aviation Minister Wagner Bittencourt maintained ldquoWe can rest assured they wonrsquot be a problem In fact they will be part of the solutionrdquo Telecoms networks roads and hotel capacity also have to be radically improved Even President Dilma Rousseff recently admitted that Brazil was in ldquoa race against timerdquo But itrsquos a race the country is determined to win Brazil has budgeted $206 billion (pound129 billioneuro15 billion) to host sportrsquos most watched event It is estimated that the three-

year build-up to the tournament will boost the economy by 15 per cent of GDP and that the level of investment will create 250000 new jobs Around 600000 foreign visitors are expected to travel to Brazil during the tournament itself generating up to $25 billion (pound16 billioneuro18 billion) Furthermore around three million Brazilians are expected to take holidays in connection with the month-long programme of matches which could potentially generate another $35 billion (pound22 billioneuro26 billion) At political level whilst no-one would deny that the resignation of Sports Minister Orlando Silva was hardly an expression of unity intense discussions between FIFA and the Brazilian Government over how to get round strict citizensrsquo rights enshrined in national law are on the right track Already FIFA have agreed to allow Brazilians aged over 65 to attend matches for half price to comply with government legislation At the end of the day to quote a common

footballing clicheacute no-one in their right mind could possibly argue against the World Cup returning to the nation that has won the trophy more times than anyone else Itrsquos more than half a century 64 years in fact since they last had the honour of hosting far too long for a country that lives and breathes the game a country of contrasts and colour that knows how to party like none other The bottom line is that cynicism is gradually giving way to optimism Rodrigo Paiva a spokesman for the Rio de Janeiro-based local organising committee insists that in the end the doubters will be proved wrong ldquoDuring the World Cup in South Africa there were no cases of violence rape robbery or burglary specific to the tournamentrdquo he pointed out ldquoThe World Cup can make miracles We are going to take the new Brazil out to the world We will increase social mobility transform transportation the infrastructure of our country and overhaul Brazilrsquos self-imagerdquo

Left Two Brazilian supporters anticipate the World Cup coming to their country

Above Pele the greatest of all Brazilian footballers is only involved following the intervention of the countryrsquos President Dilma Rouseff

Right inset The iconic Maracana Stadium is being redeveloped in time for the 2014 World Cup when it will stage the final

Right Brazilians celebrate at the Christ the Redeemer after being awarded the 2014 World Cup

ANDREW WARSHAW CHIEF FOOTBALL WRITER INSIDEWORLDFOOTBALL

7wwwinsideworldfootballbiz

Alexey Sorokin could be forgiven for taking the rest of the year off putting his feet up and patting himself on the back for a job well

done But having secured the 2018 World Cup Sorokin the diplomat who was the public face of Russiarsquos bid has an even tougher task on his hands - making sure as chief executive of the Local Organising Committee that the country can live up to its promise to put on a tournament to be proud of as well as creating a lasting legacy ldquoIt means a lot for Russiardquo he says ldquoNot only an opportunity to organise the worldrsquos greatest event itrsquos an opportunity to improve our country improve our infrastructure not only sporting infrastructure but the general one ldquoIt gives us an opportunity to improve the perception of Russia abroadrdquo ldquoWe have some issues we acknowledge thatrdquo says Sorokin ldquoThat gives us an opportunity to work on them We do not claim that we have a perfect system but who does Wersquoll gradually overcome these issues Irsquom absolutely surerdquo The Russians intend to spend a lot of money to show off their way of life during 2018 ldquoAt the press conference dedicated to our victory

our Prime Minister [Vladimir Putin] disclosed that the figure would be $10 billion (pound6 billion euro7 billion)rdquo Sorokin recalls ldquoHe expects a large contribution within that figure of course from rich private individuals We will build what we need to build ldquoThat doesnrsquot only mean sporting venues it means everything that we deem necessary to build for the comfort of both Russians and visitors ldquoThe World Cup will be an opportunity to show the world not only our hospitality but the progress we have made over recent years ldquoItrsquos going to be proof of the stability of both the economic and political systems in Russia the wealth forgive me which we have acquired over time and of the comfort that we can provide to visitorsrdquo Russia will have to construct most of the new stadia from scratch with just two of those proposed existing already - the Luzhniki which hosted the 1980 Summer Olympic Games and the stadium that is home to Dynamo Moscow ldquoItrsquos not 100 per cent decided but right now we are looking at 12 stadiumsrdquo Sorokin adds ldquoWe should know for sure in September next yearrdquo Thatrsquos a year earlier than originally planned but therersquos a lot of work to be done

Host cities are likely to be spread out like Brazil 2014 over a far larger area than normal Transport networks in Moscow particularly its surrounding highways which are frequently heavily congested need improvements completed before they are fit to host the World Cup Sorokin is confident that a lot of people from abroad will travel to Russia for the World Cup ldquoWersquore sure that itrsquos going to be in excess of a million from outsiderdquo ldquoDuring the bid phase we always said that we are very well placed for people travelling from Asia from the Middle East from Europerdquo ldquoLatin America and North America are a bit further but still very convenientrdquo Sorokin explains that the fans will be able to travel to the far-flung regions of Russia by train to watch matches ldquoWe hope to develop the trains before the World Cuprdquo The recent FIFA crisis saw Vladimir Putin the Russian Prime Minister in contrast to some other world politicians come out strongly in support of FIFA President Sepp Blatter For Sorokin there are no problems working with FIFA even though the South African organisers of the 2010 World Cup found

Alexey Sorokin masterminded Russiarsquos stunning campaign to host the 2018 FIFA World Cuptrade but he is not resting on his

laurels because he knows there is a lot of work to do if the event is to be the success everyone

hopes Mihir Bose talks to him

SorokinNo rest for

8 wwwinsideworldfootballbiz

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 3: Soccerex Brochure 2011

Published November 2011 by insideworldfootball Limited

Editor Duncan Mackay

Commercial DirectorSarah Bowron

Original Design wwwilike-creativecouk

Re-Design Elliot Willis Willis Design Associates

Pictures Getty Images and iphoto

Print wwwcsfprintcom

insideworldfootball is a subsidiary of Dunsar Media Company Limited Unit C222 MKTWO Business Centres 1-9 Barton Road Bletchley Milton Keynes MK2 3HU England +44 1908 263387 sarahbowroninsidethegamesbiz wwwinsidethegamesbiz

No part of this publication may be reproduced distributed or transmitted in any form or by any means or stored in any retrieval system of any nature without prior written permission of the publisher

Data is published in good faith and is the best information possessed by insideworldfootball and Dunsar Media Company Limited at the stated date of publication The publisher cannot accept any liability for errors or omissions however caused Errors brought to the attention of the publisher and verified to the satisfaction of the publisher will be corrected in future editions if any

copy and Database Right 2011 Dunsar Media Company Limited

All rights reserved

Have you read the column written by Sepp Blatter exclusively for us

wwwinsideworldfootballbiz

Contents

Introduction 3Duncan Mackay

Brazil Miracles for Brazil 6Andrew Warshaw

Russia No rest for Sorokin 8Mihir Bose

Qatar Impossible is nothing in Qatar 10Tom Degun

Dunsar Media Company Limited Information 12Sarah Bowron

Editorial 14Duncan Mackay

IntroductionFootball is a global multi-million dollar business In many countries like Brazil and England it is

as far as many are concerned the only sport worth bothering with insideworldfootballbiz is the leading online publication covering the business politics and bid process behind the sport

In this our first ever printed publication dedicated to football you will find an unbeatable assessment of the three forthcoming FIFA World Cuptrade tournaments written by our team of top journalists

Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them

Contributors to this brochure include

Andrew Warshaw who is one of the best known writers in British football and has an unrivalled knowledge of the sportrsquos politics It was while he was editor at the European newspaper that they broke the story on the Bosman ruling which has transformed the sport

Mihir Bose who is one of the worldrsquos most astute observers on politics in sport and particularly football He wrote for The Sunday Times and The Daily Telegraph and was formerly the BBCrsquos head sports editor

Tom Degun who is a graduate of the University of Bedfordshire and is one of Britainrsquos best young journalists Tom covers sports politics around the world for insidethegamesbiz and insideworldfootballbiz

We are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsideworldfootballbiz or wwwinsidethegamesbiz

Find out more about our other sports news websites and our publishing house Dunsar Media Company Limited at the back of the brochure

Duncan MackayEditor insideworldfootballbizNovember 2011

3wwwinsideworldfootballbiz

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Always free Always independent

We reach the people that matter inworld football

insideworldfootballbiz is read byleading decision-makers and influentialopinion-formers from around the world

Footballrsquos global buyers read insideworldfootballbiz

Anyone interested in world footballcan subscribe

insideworldfootballbiz journalists are some of the best in the worldWe break the news where others miss it

insideworldfootballbiz communicatesnews stories from the world of football as they happen

insideworldfootballbiz is readin 150 countries and territories

Our email e-alert is sent to all four corners of the globe

Want to reach footballrsquos key decision-makers and buyers

Talk to us about advertising your product sarahbowroninsideworldfootballbiz

All content is free to read ANYONE

can visit insideworldfootballbiz at

anytime From anywhere Free-of-charge

Itrsquos free to sign-up to our e-alert so you receive breaking football news direct to your email inboxVisit insideworldfootballbiz click on the blue box to sign-up and receive the daily e-alert free-of-charge

Sent out up to seven times a week A consistent open-rate of 41

You will be in good company insideworldfootballbiz reaches all

bull FIFAExecutiveCommitteeMembers

bull 6regionalconfederations

bull 208memberfederations

plus footballrsquos global buyers

Qatarrsquos Sheikh Hamad bin Khalifa Al-Thani and his wife Sheikha Mozah bint Nasser Al-Missned hold the FIFAWorld Cuptrade trophy after the 2022 tournament was awarded to the tiny Gulf State(Photo Fabrice Coffrini AFPGetty Images)

Brazilian President Luiz Inaacutecio Lula da Silva holds the FIFA World Cuptrade trophy after Brazil are chosen as the hosts in 2014(Photo Buddha Mendes LatinContent Getty Images)

Russian Prime Minister Vladimir Putin gestures as he delivers a speech during a press conference

after Russia was chosen to host the 2018 FIFA World Cuptrade (Photo Fabrice Coffrini AFPGetty Images)

5

The giant makeshift marquees at the swish Marina da Gloacuteria in Rio de Janeiro where the 2014 World Cup qualifying draw took place

in August have long been pulled down But the excitement and the build-up have only just begun Bold and brassy sexy and spontaneous there is little doubt that Brazil will put on a show in three years time worthy of its unmatched footballing heritage On the beaches in the favelas among the street vendors on television in virtually every bar football is a national past-time A love affair as passionate and intoxicating as the samba rhythms that permeate every corner of this vast and diverse nation There is of course a downside Football may be a national past-time here but whether you like it or not 2014 has had a bad press and itrsquos easy to see why The massive Maracanatilde the worldrsquos most iconic stadium that will rightly stage the World Cup final still has to

be kicked into shape And despite assurances from Satildeo Paulo officials that they will have a World Cup stadium to be proud of the city where Peleacute made his name definitely wonrsquot be ready in time for the Confederations Cup in 2013 and therefore wonrsquot have any proper dry run at which to pinpoint all the things that need tweaking At grass-roots level the so-called ldquoPeoplersquos Committee of the World Cup and the Olympic Gamesrdquo ndash which Rio de Janeiro is staging in 2016 ndash have made it known how unhappy they are about the forced removal of thousands of residents from Riorsquos favelas to accommodate new venues and construction work They may be in a minority but this is a country of stark economic extremes which the occasional visitor doesnrsquot necessarily get a chance to take account of Safety and security are other issues that undoubtedly need addressing just as they did

Miracles

BrazilBrazil has faced problems in its preparations for the 2014 FIFA World Cuptrade and even its own President admits it is in a race

against time But Andrew Warshaw is convinced it is

one race they will win

for

6 wwwinsideworldfootballbiz

in South Africa last time round But just as South Africa heavily criticised in the build-up to the last World Cup managed to get most things right in the end so Brazilian organisers believe they are also on the right path Work is underway on a new roof for the Maracanatilde with all the removed concrete recycled elsewhere as part of massive $643 million (pound400 millioneuro454 million) renovation in time for the Confederations Cup Airports remain a major concern with most of the 13 being used requiring upgrades during the next three years Five are still to be started but government ministers are trying to put as positive a spin as possible on the issue ldquoWe are confident that the airports will be ready in time for the World Cuprdquo Civil Aviation Minister Wagner Bittencourt maintained ldquoWe can rest assured they wonrsquot be a problem In fact they will be part of the solutionrdquo Telecoms networks roads and hotel capacity also have to be radically improved Even President Dilma Rousseff recently admitted that Brazil was in ldquoa race against timerdquo But itrsquos a race the country is determined to win Brazil has budgeted $206 billion (pound129 billioneuro15 billion) to host sportrsquos most watched event It is estimated that the three-

year build-up to the tournament will boost the economy by 15 per cent of GDP and that the level of investment will create 250000 new jobs Around 600000 foreign visitors are expected to travel to Brazil during the tournament itself generating up to $25 billion (pound16 billioneuro18 billion) Furthermore around three million Brazilians are expected to take holidays in connection with the month-long programme of matches which could potentially generate another $35 billion (pound22 billioneuro26 billion) At political level whilst no-one would deny that the resignation of Sports Minister Orlando Silva was hardly an expression of unity intense discussions between FIFA and the Brazilian Government over how to get round strict citizensrsquo rights enshrined in national law are on the right track Already FIFA have agreed to allow Brazilians aged over 65 to attend matches for half price to comply with government legislation At the end of the day to quote a common

footballing clicheacute no-one in their right mind could possibly argue against the World Cup returning to the nation that has won the trophy more times than anyone else Itrsquos more than half a century 64 years in fact since they last had the honour of hosting far too long for a country that lives and breathes the game a country of contrasts and colour that knows how to party like none other The bottom line is that cynicism is gradually giving way to optimism Rodrigo Paiva a spokesman for the Rio de Janeiro-based local organising committee insists that in the end the doubters will be proved wrong ldquoDuring the World Cup in South Africa there were no cases of violence rape robbery or burglary specific to the tournamentrdquo he pointed out ldquoThe World Cup can make miracles We are going to take the new Brazil out to the world We will increase social mobility transform transportation the infrastructure of our country and overhaul Brazilrsquos self-imagerdquo

Left Two Brazilian supporters anticipate the World Cup coming to their country

Above Pele the greatest of all Brazilian footballers is only involved following the intervention of the countryrsquos President Dilma Rouseff

Right inset The iconic Maracana Stadium is being redeveloped in time for the 2014 World Cup when it will stage the final

Right Brazilians celebrate at the Christ the Redeemer after being awarded the 2014 World Cup

ANDREW WARSHAW CHIEF FOOTBALL WRITER INSIDEWORLDFOOTBALL

7wwwinsideworldfootballbiz

Alexey Sorokin could be forgiven for taking the rest of the year off putting his feet up and patting himself on the back for a job well

done But having secured the 2018 World Cup Sorokin the diplomat who was the public face of Russiarsquos bid has an even tougher task on his hands - making sure as chief executive of the Local Organising Committee that the country can live up to its promise to put on a tournament to be proud of as well as creating a lasting legacy ldquoIt means a lot for Russiardquo he says ldquoNot only an opportunity to organise the worldrsquos greatest event itrsquos an opportunity to improve our country improve our infrastructure not only sporting infrastructure but the general one ldquoIt gives us an opportunity to improve the perception of Russia abroadrdquo ldquoWe have some issues we acknowledge thatrdquo says Sorokin ldquoThat gives us an opportunity to work on them We do not claim that we have a perfect system but who does Wersquoll gradually overcome these issues Irsquom absolutely surerdquo The Russians intend to spend a lot of money to show off their way of life during 2018 ldquoAt the press conference dedicated to our victory

our Prime Minister [Vladimir Putin] disclosed that the figure would be $10 billion (pound6 billion euro7 billion)rdquo Sorokin recalls ldquoHe expects a large contribution within that figure of course from rich private individuals We will build what we need to build ldquoThat doesnrsquot only mean sporting venues it means everything that we deem necessary to build for the comfort of both Russians and visitors ldquoThe World Cup will be an opportunity to show the world not only our hospitality but the progress we have made over recent years ldquoItrsquos going to be proof of the stability of both the economic and political systems in Russia the wealth forgive me which we have acquired over time and of the comfort that we can provide to visitorsrdquo Russia will have to construct most of the new stadia from scratch with just two of those proposed existing already - the Luzhniki which hosted the 1980 Summer Olympic Games and the stadium that is home to Dynamo Moscow ldquoItrsquos not 100 per cent decided but right now we are looking at 12 stadiumsrdquo Sorokin adds ldquoWe should know for sure in September next yearrdquo Thatrsquos a year earlier than originally planned but therersquos a lot of work to be done

Host cities are likely to be spread out like Brazil 2014 over a far larger area than normal Transport networks in Moscow particularly its surrounding highways which are frequently heavily congested need improvements completed before they are fit to host the World Cup Sorokin is confident that a lot of people from abroad will travel to Russia for the World Cup ldquoWersquore sure that itrsquos going to be in excess of a million from outsiderdquo ldquoDuring the bid phase we always said that we are very well placed for people travelling from Asia from the Middle East from Europerdquo ldquoLatin America and North America are a bit further but still very convenientrdquo Sorokin explains that the fans will be able to travel to the far-flung regions of Russia by train to watch matches ldquoWe hope to develop the trains before the World Cuprdquo The recent FIFA crisis saw Vladimir Putin the Russian Prime Minister in contrast to some other world politicians come out strongly in support of FIFA President Sepp Blatter For Sorokin there are no problems working with FIFA even though the South African organisers of the 2010 World Cup found

Alexey Sorokin masterminded Russiarsquos stunning campaign to host the 2018 FIFA World Cuptrade but he is not resting on his

laurels because he knows there is a lot of work to do if the event is to be the success everyone

hopes Mihir Bose talks to him

SorokinNo rest for

8 wwwinsideworldfootballbiz

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 4: Soccerex Brochure 2011

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Always free Always independent

We reach the people that matter inworld football

insideworldfootballbiz is read byleading decision-makers and influentialopinion-formers from around the world

Footballrsquos global buyers read insideworldfootballbiz

Anyone interested in world footballcan subscribe

insideworldfootballbiz journalists are some of the best in the worldWe break the news where others miss it

insideworldfootballbiz communicatesnews stories from the world of football as they happen

insideworldfootballbiz is readin 150 countries and territories

Our email e-alert is sent to all four corners of the globe

Want to reach footballrsquos key decision-makers and buyers

Talk to us about advertising your product sarahbowroninsideworldfootballbiz

All content is free to read ANYONE

can visit insideworldfootballbiz at

anytime From anywhere Free-of-charge

Itrsquos free to sign-up to our e-alert so you receive breaking football news direct to your email inboxVisit insideworldfootballbiz click on the blue box to sign-up and receive the daily e-alert free-of-charge

Sent out up to seven times a week A consistent open-rate of 41

You will be in good company insideworldfootballbiz reaches all

bull FIFAExecutiveCommitteeMembers

bull 6regionalconfederations

bull 208memberfederations

plus footballrsquos global buyers

Qatarrsquos Sheikh Hamad bin Khalifa Al-Thani and his wife Sheikha Mozah bint Nasser Al-Missned hold the FIFAWorld Cuptrade trophy after the 2022 tournament was awarded to the tiny Gulf State(Photo Fabrice Coffrini AFPGetty Images)

Brazilian President Luiz Inaacutecio Lula da Silva holds the FIFA World Cuptrade trophy after Brazil are chosen as the hosts in 2014(Photo Buddha Mendes LatinContent Getty Images)

Russian Prime Minister Vladimir Putin gestures as he delivers a speech during a press conference

after Russia was chosen to host the 2018 FIFA World Cuptrade (Photo Fabrice Coffrini AFPGetty Images)

5

The giant makeshift marquees at the swish Marina da Gloacuteria in Rio de Janeiro where the 2014 World Cup qualifying draw took place

in August have long been pulled down But the excitement and the build-up have only just begun Bold and brassy sexy and spontaneous there is little doubt that Brazil will put on a show in three years time worthy of its unmatched footballing heritage On the beaches in the favelas among the street vendors on television in virtually every bar football is a national past-time A love affair as passionate and intoxicating as the samba rhythms that permeate every corner of this vast and diverse nation There is of course a downside Football may be a national past-time here but whether you like it or not 2014 has had a bad press and itrsquos easy to see why The massive Maracanatilde the worldrsquos most iconic stadium that will rightly stage the World Cup final still has to

be kicked into shape And despite assurances from Satildeo Paulo officials that they will have a World Cup stadium to be proud of the city where Peleacute made his name definitely wonrsquot be ready in time for the Confederations Cup in 2013 and therefore wonrsquot have any proper dry run at which to pinpoint all the things that need tweaking At grass-roots level the so-called ldquoPeoplersquos Committee of the World Cup and the Olympic Gamesrdquo ndash which Rio de Janeiro is staging in 2016 ndash have made it known how unhappy they are about the forced removal of thousands of residents from Riorsquos favelas to accommodate new venues and construction work They may be in a minority but this is a country of stark economic extremes which the occasional visitor doesnrsquot necessarily get a chance to take account of Safety and security are other issues that undoubtedly need addressing just as they did

Miracles

BrazilBrazil has faced problems in its preparations for the 2014 FIFA World Cuptrade and even its own President admits it is in a race

against time But Andrew Warshaw is convinced it is

one race they will win

for

6 wwwinsideworldfootballbiz

in South Africa last time round But just as South Africa heavily criticised in the build-up to the last World Cup managed to get most things right in the end so Brazilian organisers believe they are also on the right path Work is underway on a new roof for the Maracanatilde with all the removed concrete recycled elsewhere as part of massive $643 million (pound400 millioneuro454 million) renovation in time for the Confederations Cup Airports remain a major concern with most of the 13 being used requiring upgrades during the next three years Five are still to be started but government ministers are trying to put as positive a spin as possible on the issue ldquoWe are confident that the airports will be ready in time for the World Cuprdquo Civil Aviation Minister Wagner Bittencourt maintained ldquoWe can rest assured they wonrsquot be a problem In fact they will be part of the solutionrdquo Telecoms networks roads and hotel capacity also have to be radically improved Even President Dilma Rousseff recently admitted that Brazil was in ldquoa race against timerdquo But itrsquos a race the country is determined to win Brazil has budgeted $206 billion (pound129 billioneuro15 billion) to host sportrsquos most watched event It is estimated that the three-

year build-up to the tournament will boost the economy by 15 per cent of GDP and that the level of investment will create 250000 new jobs Around 600000 foreign visitors are expected to travel to Brazil during the tournament itself generating up to $25 billion (pound16 billioneuro18 billion) Furthermore around three million Brazilians are expected to take holidays in connection with the month-long programme of matches which could potentially generate another $35 billion (pound22 billioneuro26 billion) At political level whilst no-one would deny that the resignation of Sports Minister Orlando Silva was hardly an expression of unity intense discussions between FIFA and the Brazilian Government over how to get round strict citizensrsquo rights enshrined in national law are on the right track Already FIFA have agreed to allow Brazilians aged over 65 to attend matches for half price to comply with government legislation At the end of the day to quote a common

footballing clicheacute no-one in their right mind could possibly argue against the World Cup returning to the nation that has won the trophy more times than anyone else Itrsquos more than half a century 64 years in fact since they last had the honour of hosting far too long for a country that lives and breathes the game a country of contrasts and colour that knows how to party like none other The bottom line is that cynicism is gradually giving way to optimism Rodrigo Paiva a spokesman for the Rio de Janeiro-based local organising committee insists that in the end the doubters will be proved wrong ldquoDuring the World Cup in South Africa there were no cases of violence rape robbery or burglary specific to the tournamentrdquo he pointed out ldquoThe World Cup can make miracles We are going to take the new Brazil out to the world We will increase social mobility transform transportation the infrastructure of our country and overhaul Brazilrsquos self-imagerdquo

Left Two Brazilian supporters anticipate the World Cup coming to their country

Above Pele the greatest of all Brazilian footballers is only involved following the intervention of the countryrsquos President Dilma Rouseff

Right inset The iconic Maracana Stadium is being redeveloped in time for the 2014 World Cup when it will stage the final

Right Brazilians celebrate at the Christ the Redeemer after being awarded the 2014 World Cup

ANDREW WARSHAW CHIEF FOOTBALL WRITER INSIDEWORLDFOOTBALL

7wwwinsideworldfootballbiz

Alexey Sorokin could be forgiven for taking the rest of the year off putting his feet up and patting himself on the back for a job well

done But having secured the 2018 World Cup Sorokin the diplomat who was the public face of Russiarsquos bid has an even tougher task on his hands - making sure as chief executive of the Local Organising Committee that the country can live up to its promise to put on a tournament to be proud of as well as creating a lasting legacy ldquoIt means a lot for Russiardquo he says ldquoNot only an opportunity to organise the worldrsquos greatest event itrsquos an opportunity to improve our country improve our infrastructure not only sporting infrastructure but the general one ldquoIt gives us an opportunity to improve the perception of Russia abroadrdquo ldquoWe have some issues we acknowledge thatrdquo says Sorokin ldquoThat gives us an opportunity to work on them We do not claim that we have a perfect system but who does Wersquoll gradually overcome these issues Irsquom absolutely surerdquo The Russians intend to spend a lot of money to show off their way of life during 2018 ldquoAt the press conference dedicated to our victory

our Prime Minister [Vladimir Putin] disclosed that the figure would be $10 billion (pound6 billion euro7 billion)rdquo Sorokin recalls ldquoHe expects a large contribution within that figure of course from rich private individuals We will build what we need to build ldquoThat doesnrsquot only mean sporting venues it means everything that we deem necessary to build for the comfort of both Russians and visitors ldquoThe World Cup will be an opportunity to show the world not only our hospitality but the progress we have made over recent years ldquoItrsquos going to be proof of the stability of both the economic and political systems in Russia the wealth forgive me which we have acquired over time and of the comfort that we can provide to visitorsrdquo Russia will have to construct most of the new stadia from scratch with just two of those proposed existing already - the Luzhniki which hosted the 1980 Summer Olympic Games and the stadium that is home to Dynamo Moscow ldquoItrsquos not 100 per cent decided but right now we are looking at 12 stadiumsrdquo Sorokin adds ldquoWe should know for sure in September next yearrdquo Thatrsquos a year earlier than originally planned but therersquos a lot of work to be done

Host cities are likely to be spread out like Brazil 2014 over a far larger area than normal Transport networks in Moscow particularly its surrounding highways which are frequently heavily congested need improvements completed before they are fit to host the World Cup Sorokin is confident that a lot of people from abroad will travel to Russia for the World Cup ldquoWersquore sure that itrsquos going to be in excess of a million from outsiderdquo ldquoDuring the bid phase we always said that we are very well placed for people travelling from Asia from the Middle East from Europerdquo ldquoLatin America and North America are a bit further but still very convenientrdquo Sorokin explains that the fans will be able to travel to the far-flung regions of Russia by train to watch matches ldquoWe hope to develop the trains before the World Cuprdquo The recent FIFA crisis saw Vladimir Putin the Russian Prime Minister in contrast to some other world politicians come out strongly in support of FIFA President Sepp Blatter For Sorokin there are no problems working with FIFA even though the South African organisers of the 2010 World Cup found

Alexey Sorokin masterminded Russiarsquos stunning campaign to host the 2018 FIFA World Cuptrade but he is not resting on his

laurels because he knows there is a lot of work to do if the event is to be the success everyone

hopes Mihir Bose talks to him

SorokinNo rest for

8 wwwinsideworldfootballbiz

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 5: Soccerex Brochure 2011

Is your ad seen by footballrsquos global players

wwwinsideworldfootballbizadvertisinginsideworldfootballbiz

Always free Always independent

We reach the people that matter inworld football

insideworldfootballbiz is read byleading decision-makers and influentialopinion-formers from around the world

Footballrsquos global buyers read insideworldfootballbiz

Anyone interested in world footballcan subscribe

insideworldfootballbiz journalists are some of the best in the worldWe break the news where others miss it

insideworldfootballbiz communicatesnews stories from the world of football as they happen

insideworldfootballbiz is readin 150 countries and territories

Our email e-alert is sent to all four corners of the globe

Want to reach footballrsquos key decision-makers and buyers

Talk to us about advertising your product sarahbowroninsideworldfootballbiz

All content is free to read ANYONE

can visit insideworldfootballbiz at

anytime From anywhere Free-of-charge

Itrsquos free to sign-up to our e-alert so you receive breaking football news direct to your email inboxVisit insideworldfootballbiz click on the blue box to sign-up and receive the daily e-alert free-of-charge

Sent out up to seven times a week A consistent open-rate of 41

You will be in good company insideworldfootballbiz reaches all

bull FIFAExecutiveCommitteeMembers

bull 6regionalconfederations

bull 208memberfederations

plus footballrsquos global buyers

Qatarrsquos Sheikh Hamad bin Khalifa Al-Thani and his wife Sheikha Mozah bint Nasser Al-Missned hold the FIFAWorld Cuptrade trophy after the 2022 tournament was awarded to the tiny Gulf State(Photo Fabrice Coffrini AFPGetty Images)

Brazilian President Luiz Inaacutecio Lula da Silva holds the FIFA World Cuptrade trophy after Brazil are chosen as the hosts in 2014(Photo Buddha Mendes LatinContent Getty Images)

Russian Prime Minister Vladimir Putin gestures as he delivers a speech during a press conference

after Russia was chosen to host the 2018 FIFA World Cuptrade (Photo Fabrice Coffrini AFPGetty Images)

5

The giant makeshift marquees at the swish Marina da Gloacuteria in Rio de Janeiro where the 2014 World Cup qualifying draw took place

in August have long been pulled down But the excitement and the build-up have only just begun Bold and brassy sexy and spontaneous there is little doubt that Brazil will put on a show in three years time worthy of its unmatched footballing heritage On the beaches in the favelas among the street vendors on television in virtually every bar football is a national past-time A love affair as passionate and intoxicating as the samba rhythms that permeate every corner of this vast and diverse nation There is of course a downside Football may be a national past-time here but whether you like it or not 2014 has had a bad press and itrsquos easy to see why The massive Maracanatilde the worldrsquos most iconic stadium that will rightly stage the World Cup final still has to

be kicked into shape And despite assurances from Satildeo Paulo officials that they will have a World Cup stadium to be proud of the city where Peleacute made his name definitely wonrsquot be ready in time for the Confederations Cup in 2013 and therefore wonrsquot have any proper dry run at which to pinpoint all the things that need tweaking At grass-roots level the so-called ldquoPeoplersquos Committee of the World Cup and the Olympic Gamesrdquo ndash which Rio de Janeiro is staging in 2016 ndash have made it known how unhappy they are about the forced removal of thousands of residents from Riorsquos favelas to accommodate new venues and construction work They may be in a minority but this is a country of stark economic extremes which the occasional visitor doesnrsquot necessarily get a chance to take account of Safety and security are other issues that undoubtedly need addressing just as they did

Miracles

BrazilBrazil has faced problems in its preparations for the 2014 FIFA World Cuptrade and even its own President admits it is in a race

against time But Andrew Warshaw is convinced it is

one race they will win

for

6 wwwinsideworldfootballbiz

in South Africa last time round But just as South Africa heavily criticised in the build-up to the last World Cup managed to get most things right in the end so Brazilian organisers believe they are also on the right path Work is underway on a new roof for the Maracanatilde with all the removed concrete recycled elsewhere as part of massive $643 million (pound400 millioneuro454 million) renovation in time for the Confederations Cup Airports remain a major concern with most of the 13 being used requiring upgrades during the next three years Five are still to be started but government ministers are trying to put as positive a spin as possible on the issue ldquoWe are confident that the airports will be ready in time for the World Cuprdquo Civil Aviation Minister Wagner Bittencourt maintained ldquoWe can rest assured they wonrsquot be a problem In fact they will be part of the solutionrdquo Telecoms networks roads and hotel capacity also have to be radically improved Even President Dilma Rousseff recently admitted that Brazil was in ldquoa race against timerdquo But itrsquos a race the country is determined to win Brazil has budgeted $206 billion (pound129 billioneuro15 billion) to host sportrsquos most watched event It is estimated that the three-

year build-up to the tournament will boost the economy by 15 per cent of GDP and that the level of investment will create 250000 new jobs Around 600000 foreign visitors are expected to travel to Brazil during the tournament itself generating up to $25 billion (pound16 billioneuro18 billion) Furthermore around three million Brazilians are expected to take holidays in connection with the month-long programme of matches which could potentially generate another $35 billion (pound22 billioneuro26 billion) At political level whilst no-one would deny that the resignation of Sports Minister Orlando Silva was hardly an expression of unity intense discussions between FIFA and the Brazilian Government over how to get round strict citizensrsquo rights enshrined in national law are on the right track Already FIFA have agreed to allow Brazilians aged over 65 to attend matches for half price to comply with government legislation At the end of the day to quote a common

footballing clicheacute no-one in their right mind could possibly argue against the World Cup returning to the nation that has won the trophy more times than anyone else Itrsquos more than half a century 64 years in fact since they last had the honour of hosting far too long for a country that lives and breathes the game a country of contrasts and colour that knows how to party like none other The bottom line is that cynicism is gradually giving way to optimism Rodrigo Paiva a spokesman for the Rio de Janeiro-based local organising committee insists that in the end the doubters will be proved wrong ldquoDuring the World Cup in South Africa there were no cases of violence rape robbery or burglary specific to the tournamentrdquo he pointed out ldquoThe World Cup can make miracles We are going to take the new Brazil out to the world We will increase social mobility transform transportation the infrastructure of our country and overhaul Brazilrsquos self-imagerdquo

Left Two Brazilian supporters anticipate the World Cup coming to their country

Above Pele the greatest of all Brazilian footballers is only involved following the intervention of the countryrsquos President Dilma Rouseff

Right inset The iconic Maracana Stadium is being redeveloped in time for the 2014 World Cup when it will stage the final

Right Brazilians celebrate at the Christ the Redeemer after being awarded the 2014 World Cup

ANDREW WARSHAW CHIEF FOOTBALL WRITER INSIDEWORLDFOOTBALL

7wwwinsideworldfootballbiz

Alexey Sorokin could be forgiven for taking the rest of the year off putting his feet up and patting himself on the back for a job well

done But having secured the 2018 World Cup Sorokin the diplomat who was the public face of Russiarsquos bid has an even tougher task on his hands - making sure as chief executive of the Local Organising Committee that the country can live up to its promise to put on a tournament to be proud of as well as creating a lasting legacy ldquoIt means a lot for Russiardquo he says ldquoNot only an opportunity to organise the worldrsquos greatest event itrsquos an opportunity to improve our country improve our infrastructure not only sporting infrastructure but the general one ldquoIt gives us an opportunity to improve the perception of Russia abroadrdquo ldquoWe have some issues we acknowledge thatrdquo says Sorokin ldquoThat gives us an opportunity to work on them We do not claim that we have a perfect system but who does Wersquoll gradually overcome these issues Irsquom absolutely surerdquo The Russians intend to spend a lot of money to show off their way of life during 2018 ldquoAt the press conference dedicated to our victory

our Prime Minister [Vladimir Putin] disclosed that the figure would be $10 billion (pound6 billion euro7 billion)rdquo Sorokin recalls ldquoHe expects a large contribution within that figure of course from rich private individuals We will build what we need to build ldquoThat doesnrsquot only mean sporting venues it means everything that we deem necessary to build for the comfort of both Russians and visitors ldquoThe World Cup will be an opportunity to show the world not only our hospitality but the progress we have made over recent years ldquoItrsquos going to be proof of the stability of both the economic and political systems in Russia the wealth forgive me which we have acquired over time and of the comfort that we can provide to visitorsrdquo Russia will have to construct most of the new stadia from scratch with just two of those proposed existing already - the Luzhniki which hosted the 1980 Summer Olympic Games and the stadium that is home to Dynamo Moscow ldquoItrsquos not 100 per cent decided but right now we are looking at 12 stadiumsrdquo Sorokin adds ldquoWe should know for sure in September next yearrdquo Thatrsquos a year earlier than originally planned but therersquos a lot of work to be done

Host cities are likely to be spread out like Brazil 2014 over a far larger area than normal Transport networks in Moscow particularly its surrounding highways which are frequently heavily congested need improvements completed before they are fit to host the World Cup Sorokin is confident that a lot of people from abroad will travel to Russia for the World Cup ldquoWersquore sure that itrsquos going to be in excess of a million from outsiderdquo ldquoDuring the bid phase we always said that we are very well placed for people travelling from Asia from the Middle East from Europerdquo ldquoLatin America and North America are a bit further but still very convenientrdquo Sorokin explains that the fans will be able to travel to the far-flung regions of Russia by train to watch matches ldquoWe hope to develop the trains before the World Cuprdquo The recent FIFA crisis saw Vladimir Putin the Russian Prime Minister in contrast to some other world politicians come out strongly in support of FIFA President Sepp Blatter For Sorokin there are no problems working with FIFA even though the South African organisers of the 2010 World Cup found

Alexey Sorokin masterminded Russiarsquos stunning campaign to host the 2018 FIFA World Cuptrade but he is not resting on his

laurels because he knows there is a lot of work to do if the event is to be the success everyone

hopes Mihir Bose talks to him

SorokinNo rest for

8 wwwinsideworldfootballbiz

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 6: Soccerex Brochure 2011

The giant makeshift marquees at the swish Marina da Gloacuteria in Rio de Janeiro where the 2014 World Cup qualifying draw took place

in August have long been pulled down But the excitement and the build-up have only just begun Bold and brassy sexy and spontaneous there is little doubt that Brazil will put on a show in three years time worthy of its unmatched footballing heritage On the beaches in the favelas among the street vendors on television in virtually every bar football is a national past-time A love affair as passionate and intoxicating as the samba rhythms that permeate every corner of this vast and diverse nation There is of course a downside Football may be a national past-time here but whether you like it or not 2014 has had a bad press and itrsquos easy to see why The massive Maracanatilde the worldrsquos most iconic stadium that will rightly stage the World Cup final still has to

be kicked into shape And despite assurances from Satildeo Paulo officials that they will have a World Cup stadium to be proud of the city where Peleacute made his name definitely wonrsquot be ready in time for the Confederations Cup in 2013 and therefore wonrsquot have any proper dry run at which to pinpoint all the things that need tweaking At grass-roots level the so-called ldquoPeoplersquos Committee of the World Cup and the Olympic Gamesrdquo ndash which Rio de Janeiro is staging in 2016 ndash have made it known how unhappy they are about the forced removal of thousands of residents from Riorsquos favelas to accommodate new venues and construction work They may be in a minority but this is a country of stark economic extremes which the occasional visitor doesnrsquot necessarily get a chance to take account of Safety and security are other issues that undoubtedly need addressing just as they did

Miracles

BrazilBrazil has faced problems in its preparations for the 2014 FIFA World Cuptrade and even its own President admits it is in a race

against time But Andrew Warshaw is convinced it is

one race they will win

for

6 wwwinsideworldfootballbiz

in South Africa last time round But just as South Africa heavily criticised in the build-up to the last World Cup managed to get most things right in the end so Brazilian organisers believe they are also on the right path Work is underway on a new roof for the Maracanatilde with all the removed concrete recycled elsewhere as part of massive $643 million (pound400 millioneuro454 million) renovation in time for the Confederations Cup Airports remain a major concern with most of the 13 being used requiring upgrades during the next three years Five are still to be started but government ministers are trying to put as positive a spin as possible on the issue ldquoWe are confident that the airports will be ready in time for the World Cuprdquo Civil Aviation Minister Wagner Bittencourt maintained ldquoWe can rest assured they wonrsquot be a problem In fact they will be part of the solutionrdquo Telecoms networks roads and hotel capacity also have to be radically improved Even President Dilma Rousseff recently admitted that Brazil was in ldquoa race against timerdquo But itrsquos a race the country is determined to win Brazil has budgeted $206 billion (pound129 billioneuro15 billion) to host sportrsquos most watched event It is estimated that the three-

year build-up to the tournament will boost the economy by 15 per cent of GDP and that the level of investment will create 250000 new jobs Around 600000 foreign visitors are expected to travel to Brazil during the tournament itself generating up to $25 billion (pound16 billioneuro18 billion) Furthermore around three million Brazilians are expected to take holidays in connection with the month-long programme of matches which could potentially generate another $35 billion (pound22 billioneuro26 billion) At political level whilst no-one would deny that the resignation of Sports Minister Orlando Silva was hardly an expression of unity intense discussions between FIFA and the Brazilian Government over how to get round strict citizensrsquo rights enshrined in national law are on the right track Already FIFA have agreed to allow Brazilians aged over 65 to attend matches for half price to comply with government legislation At the end of the day to quote a common

footballing clicheacute no-one in their right mind could possibly argue against the World Cup returning to the nation that has won the trophy more times than anyone else Itrsquos more than half a century 64 years in fact since they last had the honour of hosting far too long for a country that lives and breathes the game a country of contrasts and colour that knows how to party like none other The bottom line is that cynicism is gradually giving way to optimism Rodrigo Paiva a spokesman for the Rio de Janeiro-based local organising committee insists that in the end the doubters will be proved wrong ldquoDuring the World Cup in South Africa there were no cases of violence rape robbery or burglary specific to the tournamentrdquo he pointed out ldquoThe World Cup can make miracles We are going to take the new Brazil out to the world We will increase social mobility transform transportation the infrastructure of our country and overhaul Brazilrsquos self-imagerdquo

Left Two Brazilian supporters anticipate the World Cup coming to their country

Above Pele the greatest of all Brazilian footballers is only involved following the intervention of the countryrsquos President Dilma Rouseff

Right inset The iconic Maracana Stadium is being redeveloped in time for the 2014 World Cup when it will stage the final

Right Brazilians celebrate at the Christ the Redeemer after being awarded the 2014 World Cup

ANDREW WARSHAW CHIEF FOOTBALL WRITER INSIDEWORLDFOOTBALL

7wwwinsideworldfootballbiz

Alexey Sorokin could be forgiven for taking the rest of the year off putting his feet up and patting himself on the back for a job well

done But having secured the 2018 World Cup Sorokin the diplomat who was the public face of Russiarsquos bid has an even tougher task on his hands - making sure as chief executive of the Local Organising Committee that the country can live up to its promise to put on a tournament to be proud of as well as creating a lasting legacy ldquoIt means a lot for Russiardquo he says ldquoNot only an opportunity to organise the worldrsquos greatest event itrsquos an opportunity to improve our country improve our infrastructure not only sporting infrastructure but the general one ldquoIt gives us an opportunity to improve the perception of Russia abroadrdquo ldquoWe have some issues we acknowledge thatrdquo says Sorokin ldquoThat gives us an opportunity to work on them We do not claim that we have a perfect system but who does Wersquoll gradually overcome these issues Irsquom absolutely surerdquo The Russians intend to spend a lot of money to show off their way of life during 2018 ldquoAt the press conference dedicated to our victory

our Prime Minister [Vladimir Putin] disclosed that the figure would be $10 billion (pound6 billion euro7 billion)rdquo Sorokin recalls ldquoHe expects a large contribution within that figure of course from rich private individuals We will build what we need to build ldquoThat doesnrsquot only mean sporting venues it means everything that we deem necessary to build for the comfort of both Russians and visitors ldquoThe World Cup will be an opportunity to show the world not only our hospitality but the progress we have made over recent years ldquoItrsquos going to be proof of the stability of both the economic and political systems in Russia the wealth forgive me which we have acquired over time and of the comfort that we can provide to visitorsrdquo Russia will have to construct most of the new stadia from scratch with just two of those proposed existing already - the Luzhniki which hosted the 1980 Summer Olympic Games and the stadium that is home to Dynamo Moscow ldquoItrsquos not 100 per cent decided but right now we are looking at 12 stadiumsrdquo Sorokin adds ldquoWe should know for sure in September next yearrdquo Thatrsquos a year earlier than originally planned but therersquos a lot of work to be done

Host cities are likely to be spread out like Brazil 2014 over a far larger area than normal Transport networks in Moscow particularly its surrounding highways which are frequently heavily congested need improvements completed before they are fit to host the World Cup Sorokin is confident that a lot of people from abroad will travel to Russia for the World Cup ldquoWersquore sure that itrsquos going to be in excess of a million from outsiderdquo ldquoDuring the bid phase we always said that we are very well placed for people travelling from Asia from the Middle East from Europerdquo ldquoLatin America and North America are a bit further but still very convenientrdquo Sorokin explains that the fans will be able to travel to the far-flung regions of Russia by train to watch matches ldquoWe hope to develop the trains before the World Cuprdquo The recent FIFA crisis saw Vladimir Putin the Russian Prime Minister in contrast to some other world politicians come out strongly in support of FIFA President Sepp Blatter For Sorokin there are no problems working with FIFA even though the South African organisers of the 2010 World Cup found

Alexey Sorokin masterminded Russiarsquos stunning campaign to host the 2018 FIFA World Cuptrade but he is not resting on his

laurels because he knows there is a lot of work to do if the event is to be the success everyone

hopes Mihir Bose talks to him

SorokinNo rest for

8 wwwinsideworldfootballbiz

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 7: Soccerex Brochure 2011

in South Africa last time round But just as South Africa heavily criticised in the build-up to the last World Cup managed to get most things right in the end so Brazilian organisers believe they are also on the right path Work is underway on a new roof for the Maracanatilde with all the removed concrete recycled elsewhere as part of massive $643 million (pound400 millioneuro454 million) renovation in time for the Confederations Cup Airports remain a major concern with most of the 13 being used requiring upgrades during the next three years Five are still to be started but government ministers are trying to put as positive a spin as possible on the issue ldquoWe are confident that the airports will be ready in time for the World Cuprdquo Civil Aviation Minister Wagner Bittencourt maintained ldquoWe can rest assured they wonrsquot be a problem In fact they will be part of the solutionrdquo Telecoms networks roads and hotel capacity also have to be radically improved Even President Dilma Rousseff recently admitted that Brazil was in ldquoa race against timerdquo But itrsquos a race the country is determined to win Brazil has budgeted $206 billion (pound129 billioneuro15 billion) to host sportrsquos most watched event It is estimated that the three-

year build-up to the tournament will boost the economy by 15 per cent of GDP and that the level of investment will create 250000 new jobs Around 600000 foreign visitors are expected to travel to Brazil during the tournament itself generating up to $25 billion (pound16 billioneuro18 billion) Furthermore around three million Brazilians are expected to take holidays in connection with the month-long programme of matches which could potentially generate another $35 billion (pound22 billioneuro26 billion) At political level whilst no-one would deny that the resignation of Sports Minister Orlando Silva was hardly an expression of unity intense discussions between FIFA and the Brazilian Government over how to get round strict citizensrsquo rights enshrined in national law are on the right track Already FIFA have agreed to allow Brazilians aged over 65 to attend matches for half price to comply with government legislation At the end of the day to quote a common

footballing clicheacute no-one in their right mind could possibly argue against the World Cup returning to the nation that has won the trophy more times than anyone else Itrsquos more than half a century 64 years in fact since they last had the honour of hosting far too long for a country that lives and breathes the game a country of contrasts and colour that knows how to party like none other The bottom line is that cynicism is gradually giving way to optimism Rodrigo Paiva a spokesman for the Rio de Janeiro-based local organising committee insists that in the end the doubters will be proved wrong ldquoDuring the World Cup in South Africa there were no cases of violence rape robbery or burglary specific to the tournamentrdquo he pointed out ldquoThe World Cup can make miracles We are going to take the new Brazil out to the world We will increase social mobility transform transportation the infrastructure of our country and overhaul Brazilrsquos self-imagerdquo

Left Two Brazilian supporters anticipate the World Cup coming to their country

Above Pele the greatest of all Brazilian footballers is only involved following the intervention of the countryrsquos President Dilma Rouseff

Right inset The iconic Maracana Stadium is being redeveloped in time for the 2014 World Cup when it will stage the final

Right Brazilians celebrate at the Christ the Redeemer after being awarded the 2014 World Cup

ANDREW WARSHAW CHIEF FOOTBALL WRITER INSIDEWORLDFOOTBALL

7wwwinsideworldfootballbiz

Alexey Sorokin could be forgiven for taking the rest of the year off putting his feet up and patting himself on the back for a job well

done But having secured the 2018 World Cup Sorokin the diplomat who was the public face of Russiarsquos bid has an even tougher task on his hands - making sure as chief executive of the Local Organising Committee that the country can live up to its promise to put on a tournament to be proud of as well as creating a lasting legacy ldquoIt means a lot for Russiardquo he says ldquoNot only an opportunity to organise the worldrsquos greatest event itrsquos an opportunity to improve our country improve our infrastructure not only sporting infrastructure but the general one ldquoIt gives us an opportunity to improve the perception of Russia abroadrdquo ldquoWe have some issues we acknowledge thatrdquo says Sorokin ldquoThat gives us an opportunity to work on them We do not claim that we have a perfect system but who does Wersquoll gradually overcome these issues Irsquom absolutely surerdquo The Russians intend to spend a lot of money to show off their way of life during 2018 ldquoAt the press conference dedicated to our victory

our Prime Minister [Vladimir Putin] disclosed that the figure would be $10 billion (pound6 billion euro7 billion)rdquo Sorokin recalls ldquoHe expects a large contribution within that figure of course from rich private individuals We will build what we need to build ldquoThat doesnrsquot only mean sporting venues it means everything that we deem necessary to build for the comfort of both Russians and visitors ldquoThe World Cup will be an opportunity to show the world not only our hospitality but the progress we have made over recent years ldquoItrsquos going to be proof of the stability of both the economic and political systems in Russia the wealth forgive me which we have acquired over time and of the comfort that we can provide to visitorsrdquo Russia will have to construct most of the new stadia from scratch with just two of those proposed existing already - the Luzhniki which hosted the 1980 Summer Olympic Games and the stadium that is home to Dynamo Moscow ldquoItrsquos not 100 per cent decided but right now we are looking at 12 stadiumsrdquo Sorokin adds ldquoWe should know for sure in September next yearrdquo Thatrsquos a year earlier than originally planned but therersquos a lot of work to be done

Host cities are likely to be spread out like Brazil 2014 over a far larger area than normal Transport networks in Moscow particularly its surrounding highways which are frequently heavily congested need improvements completed before they are fit to host the World Cup Sorokin is confident that a lot of people from abroad will travel to Russia for the World Cup ldquoWersquore sure that itrsquos going to be in excess of a million from outsiderdquo ldquoDuring the bid phase we always said that we are very well placed for people travelling from Asia from the Middle East from Europerdquo ldquoLatin America and North America are a bit further but still very convenientrdquo Sorokin explains that the fans will be able to travel to the far-flung regions of Russia by train to watch matches ldquoWe hope to develop the trains before the World Cuprdquo The recent FIFA crisis saw Vladimir Putin the Russian Prime Minister in contrast to some other world politicians come out strongly in support of FIFA President Sepp Blatter For Sorokin there are no problems working with FIFA even though the South African organisers of the 2010 World Cup found

Alexey Sorokin masterminded Russiarsquos stunning campaign to host the 2018 FIFA World Cuptrade but he is not resting on his

laurels because he knows there is a lot of work to do if the event is to be the success everyone

hopes Mihir Bose talks to him

SorokinNo rest for

8 wwwinsideworldfootballbiz

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 8: Soccerex Brochure 2011

Alexey Sorokin could be forgiven for taking the rest of the year off putting his feet up and patting himself on the back for a job well

done But having secured the 2018 World Cup Sorokin the diplomat who was the public face of Russiarsquos bid has an even tougher task on his hands - making sure as chief executive of the Local Organising Committee that the country can live up to its promise to put on a tournament to be proud of as well as creating a lasting legacy ldquoIt means a lot for Russiardquo he says ldquoNot only an opportunity to organise the worldrsquos greatest event itrsquos an opportunity to improve our country improve our infrastructure not only sporting infrastructure but the general one ldquoIt gives us an opportunity to improve the perception of Russia abroadrdquo ldquoWe have some issues we acknowledge thatrdquo says Sorokin ldquoThat gives us an opportunity to work on them We do not claim that we have a perfect system but who does Wersquoll gradually overcome these issues Irsquom absolutely surerdquo The Russians intend to spend a lot of money to show off their way of life during 2018 ldquoAt the press conference dedicated to our victory

our Prime Minister [Vladimir Putin] disclosed that the figure would be $10 billion (pound6 billion euro7 billion)rdquo Sorokin recalls ldquoHe expects a large contribution within that figure of course from rich private individuals We will build what we need to build ldquoThat doesnrsquot only mean sporting venues it means everything that we deem necessary to build for the comfort of both Russians and visitors ldquoThe World Cup will be an opportunity to show the world not only our hospitality but the progress we have made over recent years ldquoItrsquos going to be proof of the stability of both the economic and political systems in Russia the wealth forgive me which we have acquired over time and of the comfort that we can provide to visitorsrdquo Russia will have to construct most of the new stadia from scratch with just two of those proposed existing already - the Luzhniki which hosted the 1980 Summer Olympic Games and the stadium that is home to Dynamo Moscow ldquoItrsquos not 100 per cent decided but right now we are looking at 12 stadiumsrdquo Sorokin adds ldquoWe should know for sure in September next yearrdquo Thatrsquos a year earlier than originally planned but therersquos a lot of work to be done

Host cities are likely to be spread out like Brazil 2014 over a far larger area than normal Transport networks in Moscow particularly its surrounding highways which are frequently heavily congested need improvements completed before they are fit to host the World Cup Sorokin is confident that a lot of people from abroad will travel to Russia for the World Cup ldquoWersquore sure that itrsquos going to be in excess of a million from outsiderdquo ldquoDuring the bid phase we always said that we are very well placed for people travelling from Asia from the Middle East from Europerdquo ldquoLatin America and North America are a bit further but still very convenientrdquo Sorokin explains that the fans will be able to travel to the far-flung regions of Russia by train to watch matches ldquoWe hope to develop the trains before the World Cuprdquo The recent FIFA crisis saw Vladimir Putin the Russian Prime Minister in contrast to some other world politicians come out strongly in support of FIFA President Sepp Blatter For Sorokin there are no problems working with FIFA even though the South African organisers of the 2010 World Cup found

Alexey Sorokin masterminded Russiarsquos stunning campaign to host the 2018 FIFA World Cuptrade but he is not resting on his

laurels because he knows there is a lot of work to do if the event is to be the success everyone

hopes Mihir Bose talks to him

SorokinNo rest for

8 wwwinsideworldfootballbiz

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 9: Soccerex Brochure 2011

doing so taxing on occasions having to make changes to their laws in some cases ldquoWhat is the problemrdquo asks Sorokin ldquoAt the Congress there was a good intervention by the President [Costakis Koutsokoumnis] of the Cyprus Federation who said that lsquoallegationrsquo is a very good English word ldquoYes one stands up says something steps aside and then suddenly therersquos a lot of people who have to explain something and yes it gets a life of its own ldquoFIFA has always been a good partner this partnership will grow only stronger during the next seven yearsrdquo He acknowledges that in future bidders for the World Cup will also have a lot of learning to do This is because the FIFA Congress not the Executive Committee will decide who hosts tournament He said ldquoSince there are more parties involved in the voting it means more work more lobbying more presentations more travel for future candidatesrdquo Was he glad that Russia was bidding only to the 22-man Executive Committee not to 208 member associations ldquoWe would have done just as well with the entire 208 Irsquom surerdquo he commented Sorokin is a 39-year-old graduate of the

Moscow State Linguistic University who cut his teeth in Russiarsquos diplomatic service and served in the Russian Embassy in Washington His sports jobs have involved organising the Champions League Final between Manchester United and Chelsea in Moscow in 2008 and being general secretary of the Russian Football Federation before taking charge of the World Cup first the bid process now the organisation This experience of sports has made him aware of what makes a successful bid ldquoA bid needs to appropriately evaluate resources and chances and once a decision has been made not be stopped by perceptions by allegations or anything else just move ahead towards the goalrdquo He also readily confesses that there was a fatal flaw in Moscowrsquos bid for 2012 Olympics Moscow went head to head with London Paris Madrid and New York and was eliminated in the first round with only 15 votes ldquoMoscow made a mistakerdquo he said The Government support for 2012 was not that articulate it was not that strong not the scope of support neededrdquo So well does Sorokin see the partnership with FIFA working that the world body will have

an important input in the message Russia develops for 2018 ldquoEvery country that has organised the World Cup has a different message ldquoThat is one of the tasks of this year to define the ideology the vision of the World Cup ldquoWe intend to do that under FIFArsquos guidancerdquo With 2018 following on from a World Cup in Brazil the Russians know it will be a challenge to come up with the right message They will be watching Brazil closely ldquoWell it will be interesting to seerdquo Sorokin added ldquoThere will be a lot to learn which we will do of courserdquo

Main Arsenal star Andrei Arshavin was part of the delegation along with Sports Minister Vitaly Mutko that presented Russiarsquos bid to FIFA

Righ inset Happy Russians hear the news that they been awarded the 2018 World Cup

Below left insideworldfootball editor Duncan Mackay interviews Russia 2018 chief executive Alexey Sorokin at the Inside World Football Moscow Forum earlier this year

Below right Russia 2018 chief executive Alexey Sorokin

Bottom right Luzhniki which hosted the 1980 Moscow Olympics will be the setting for the 2018 World Cup final

MIHIR BOSE COLUMNIST INSIDEWORLDFOOTBALL

9wwwinsideworldfootballbiz

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 10: Soccerex Brochure 2011

When all-powerful FIFA President Sepp Blatter opened an envelope on December 2 2010 to reveal that tiny Qatar had won the

right to stage the 2022 World Cup the general feeling that reverberated around the globe was of shock and bemusement The world questioned just why FIFA had decided to take the most widely viewed sporting event on the planet to a location hidden away in the Middle East Qatar quickly and many believe unfairly came under attack as it was alleged that the countryrsquos phenomenal wealth obtained from their enormous oil and natural gas revenues was used to bribe a seemingly corrupt FIFA and simply buy the World Cup for the country Further criticism followed as we were informed that drinking alcohol in Qatar was a serious crime that fans displaying any sign of public

inQatar Impossible is nothing

Qatar has been at the centre of controversy since it was

awarded the 2022 FIFA World Cuptrade last

December but as Tom Degun reports from Doha do not have any doubts that they

can pull off a spectacular tournament

intimacy are beaten mercilessly before being thrown in jail and that the heat is so intense you can fry an egg on the pavement in seconds Well it is hot in Qatar but I quickly learnt during my recent visit there that every other myth created in the wake of their 2022 World Cup bid triumph was completely unfounded Hard fact rather than mere speculation shows that Qatar has wisely invested the huge amount of money at their disposal towards creating an unbelievable capital city in Doha It sits perfectly on the edge of the crystal blue Persian Gulf and quite frankly must be seen to be believed I arrived in the Qatari capital late at night and quickly found myself standing in a beautifully clean and wonderfully air-conditioned international airport The terminal itself is incidentally adjacent to the simply named New Doha International Airport

10 wwwinsideworldfootballbiz

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 11: Soccerex Brochure 2011

which will open in the very near future as one of the worldrsquos largest airports eventually allowing over 50 million people a year to pass through It was not long after my arrival that I was taken a short distance to the city centre which is comprised of a combination of glittering skyscrapers outrageously luxurious hotels and fascinating monuments that appear to defy gravity Considering that alcohol is supposedly illegal in Qatar I was rather surprised to find myself at a glamorous bar on my first night in Doha seated outside on a comfortable deck chair drinking an alcoholic cocktail At night the temperature in the country could not be nicer I discovered the following day that it doesnrsquot actually matter how hot the country gets during sporting events because in Doha where money is no object the revolutionary air-cooling

technology simply comes into play The much-vaunted technology was invented during the countryrsquos bid to stage the 2022 World Cup and is somehow able to reduce the heat in a stadium down to as low as 10 degrees regardless of the temperature outside Better still the technology is being made environmentally friendly and during the World Cup it will also be used at fan zones and at training venues where it will act as the perfect counter to the heat It would be highly misleading to say that the heat at midday in Qatar isnrsquot uncomfortable or that there are pubs on every street corner - because there are not But after actually being on the ground in Qatar for a relatively long period it does not seem so ludicrous to give the World Cup to a country that can counter any environmental problem thrown at them This is coupled with the fact that the country is building at such a rate that by 2022 the city will end up resembling some sort of futuristic utopia Given ten years Doha has the financial firepower to make even the likes of London New York and Paris look boring and out-dated Perhaps its most outstanding feature currently in place is the magnificent Doha Aspire Sports City complex which boasts the awe-inspiring 50000 capacity Khalifa International Stadium - a venue set to host a number of 2022 World Cup matches including a semi-final But one feels this phenomenal venue may soon be eclipsed by the appropriately named Lusail Iconic Stadium - the 86250 seat arena scheduled to be completed in 2019 three years before it hosts a number of World Cup games including the final Encircled by a reflective pool of water spectators will reach the venue by crossing the ldquomoatrdquo via one of six bridges But the key feature of the venue which will be situated in the heart of the new Qatari city Lusail that will be located just 15 kilometres north of Doha city centre will be the saddle-form roof that appears to float above the seating bowl as it is discreetly supported by a ring of

arching columns Its central section can be retracted to allow the pitch to be either open to the sky or fully covered The Lusail Iconic Stadium is one of 11 futuristic air-conditioned stadiums that will be built for the 2022 World Cup with the Khalifa International Stadium being the only World Cup venue currently up and running (but set for major modification before 2022 despite not really needing it) And in spite of the huge construction costs donrsquot worry about the venues being ready on time because Qatarrsquos wealth is certainly not drying up any time soon Such stadiums will provide stunning pictures for the billions watching the tournament from around the world while the real bonus for those in attendance is that the country is so small getting from one venue to the next will be little more than a short car journey Behind the false reports therersquos a country doing the apparently unimaginable with the click of a finger So why shouldnrsquot a nation able to build magnificent stadiums and create an outstanding legacy for sport in Qatar be able to host the FIFA World Cuptrade finals Listen to false reports from afar and you may disagree but should you visit the place in person you will very quickly be won over just as the FIFA inspection committee was After all when you can air condition any stadium in great heat and continue spending at an unbelievable rate despite a global economic downturn there isnrsquot a lot that can stop you In Qatar impossible is nothing

Far left FIFA President Sepp Blatter announces Qatar as hosts of the 2018 World Cup

Main The Qatar delegation which included several members of the Royal Family celebrate being awarded the tournament

Left Sheikh Hamad bin Khalfia Al Thani holds the World Cup watched by his wife as FIFA President Sepp Blatter congratulates Hassan Al-Thawadi chief executive of Qatar 2022

Below The Doha-Port Stadium is one of several new arenas being built to stage matches during the World Cup in Qatar

TOM DEGUN REPORTER INSIDEWORLDFOOTBALL

11wwwinsideworldfootballbiz

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 12: Soccerex Brochure 2011

insideworldfootballbiz The authoritative independent guide to the business the politics and the bid processes behind world football Our subscriber list includes the movers and shakers in world football including all the FIFA Ex Co members and their influencers and the worldrsquos press

Who are weinsidethegamesbiz The worldrsquos leading source of independent news and information regarding the Olympic and Paralympic Movements and the Commonwealth Games Read daily by leading decision-makers and influential opinion-formers from around the world including The Olympic Family MDs CEOs and directors major event sponsors and organisers leading politicians and government agencies the worldrsquos press sport and event marketing companies plus of course the Olympic enthusiast

insideworldparasportbiz The worldrsquos only source of independent news and information about the Paralympic Movement Sharing with the world the great stories and journeys of the Paralympic athletes in addition to the politics and business behind the global Paralympic Movement

Inside World Football Moscow Forum We are proud to be partners with leading conference organisers Eventica to launch the first ever Inside World Football Moscow Forum This brought together for the first time the key players involved in the 2018 FIFA World Cuptrade - the Local Organising Committee the Host Cities and Russian football governing bodies - with a wide range of international specialists This will become a regular event in Russia

insidesportjobsbiz The website to go to when you have a vacancy to fill or are looking for a new role Upload your job spec to reach the best candidates in the Olympic Paralympic and Commonwealth Games Movements Free to search and apply for a job - the software is simple and easy to use Upload your job now to see the high calibre of candidates who apply

londonlaunch insidethegamesWe have teamed up with leading events and hospitality industry website londonlaunchcom and industry leaders The Concerto Group to set-up a ground-breaking new Olympics-specific events and hospitality supplier directory ndash londonlaunchgamescom The Plan Your Olympics menu item is at the top of the insidethegamesbiz website Click through to find the complete solution for any of your London 2012 event needs londonlaunchgamescom is the must-go-to website to find all the ingredients for your perfect Olympic event

insidegamescollectingbizAre you a secret Olympics Pin collector We have created a website devoted to the number one spectator sport of the Olympics - Pin trading Initially cataloguing and covering the London 2012 Pins with a forum so you can ask questions and trade the website will eventually cover all Olympic Collecting Take a look and see if your favourite pin is there

Integrity objectivity credibility

SARAH BOWRONCOMMERCIAL DIRECTORDUNSAR MEDIA COMPANY LIMITED

12

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 13: Soccerex Brochure 2011

Do you want to promote your business to

an Olympics and Commonwealth Games audience

wwwinsidethegamesbizadvertisinginsidethegamesbiz

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 14: Soccerex Brochure 2011

most promising up-and-coming young sportswriters Between us we have decades of experience of working on major events particularly when it comes to bidding - a Byzantine world which is worth billions of dollars each year We have covered every bid race for the Olympics and FIFA World Cuptrade since Atlanta was controversially awarded the 1996 Olympic Games more than 20 years ago Our coverage of last yearrsquos controversial FIFA World Cuptrade contests for 2018 and 2022 was widely praised as being among the sharpest and most informed Similarly we have led the way in our coverage of the races to host the 2018 Winter Olympics and Paralympics and 2018 Commonwealth Games This brochure is another important milestone in insidethegamesrsquo and insideworldfootballrsquos evolution insidethegames launched in October 2005 shortly after London was awarded the Olympics and Paralympics and we have now established ourselves as the market leaders in news not just about 2012

but the wider Olympic Movement and sports politics insideworldfootballbiz was launched in November 2009 shortly followed by insideworldparasportbiz the only commercial independent website in the world devoted to the Paralympics which was launched in December 2009 insidesportjobsbiz was launched in November 2010 and has grown to recruit and place some of sportrsquos global players insidegamescollectingbiz was launched in April this year to pay tribute to the number one spectator sport in the Olympic Movement ndash pin collecting and trading Unlike other websites we are always free and always independent If you like what you have read why donrsquot you sign up for our free daily email e-alerts at wwwinsidethegamesbiz or wwwinsideworldfootballbiz

Duncan MackayNovember 2011

DUNCAN MACKAY EDITOR INSIDETHEGAMES

You are holding a little piece of history in your hands Welcome to our first printed publication devoted to football and only

the second ever printed publication from Dunsar Media Company Limited the publishers of insideworldfootballbiz insidethegamesbiz insideworldparasportbiz insidegamescollectingbiz and insidesportjobsbiz Our sports news websites have established themselves as the market leaders and we have applied the same high production values to this brochure as we do to them I worked at the Guardian and Observer in England for 17 years and in 2004 was voted Britainrsquos Sports Journalist of the Year for my coverage of the Olympics in Athens that year I now travel the world to cover the bidding politics and business behind the Olympics Paralympics Commonwealth Games and football Other regular contributors to insidethegamesbiz include David Owen the former sports editor of the Financial Times Mike Rowbottom who has covered every Olympics since Barcelona in 1992 and was at The Independent for 20 years Mihir Bose the ex-sports editor of The BBC Alan Hubbard a veteran Fleet Street sports editor who has worked at the Mail on Sunday and The Observer and Tom Degun one of Britainrsquos

14 wwwinsideworldfootballbiz

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 15: Soccerex Brochure 2011

Always free

Always independent

wwwinsidethegamesbiz

Sign-up for your FREE

subscription

15wwwinsideworldfootballbiz

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games

Page 16: Soccerex Brochure 2011

wwwinsidethegamesbiz

The worldrsquos leading source of independent news and information about the Olympic and Paralympic Movements

and the Commonwealth Games