Soccerex African Forum 2013 Conference Programme

CONFERENCE PROGRAMME2013UNITING THE BUSINESS OF FOOTBALL IN AFRICA

EVENT PARTNERS

SOCCEREX AFRICAN FORUM 2013 CONFERENCE PROGRAMME

DAY 1 TUESDAY 1ST OCTOBER - STUDIO 1OPENING CEREMONY: 9:00 - 10:00The Soccerex African Forum begins with football and government dignitaries joining the Soccerex Chairman and football legends for a series of addresses.• Mr.GertCOosthuizen-DeputyMinisterofSportandRecreation-RepublicofSouthAfrica• MrsNNSibhidla-Saphetha-MPL,MECforArts,Culture,SportandRecreation• MrsCLLRNomvuzoShabalala-DeputyMayor-EthekwiniMunicipality• LucasRadebe-SouthAfrica&Leeds/KaizerChiefsLegend• TonyMartin-Chairman-Soccerex• Moderator:CarolTshabalala-Presenter-SuperSport

2013 AFCON & 2014 CHAN PREVIEW:10:30 - 11:30The 29th African Cup of Nations proved that South Africa is still a destination choice for hosting major sporting events. In this session senior representatives from the LOC and CAF will provide an in-depth review of the tournament as well as look forward to the 2014 African Nations Championships (CHAN) to be hosted in South Africa.• HichamElAmrani-SecretaryGeneral-ConfederationofAfricanFootball• MvuzoMbebe-CEO-2013AFCONLOC&2014CHANLOC

SHAPING THE CONTINENT’S GAME:15:00 - 16:00The presidency of any FA is a complex job anywhere in the world, but in a continent where the sport is virtually a religion, it creates a whole new challenge. Here, a leading African FA president will discuss the challenges of the job including league & club governance, youth development, attracting investment and qualifying for major tournaments.• KwesiNyantakyi-President-GhanaFootballAssociation• Moderator:ThomasKwenaite-Presenter-SuperSport

MCDONALD’S WORLD CUP LEGACY: 14:00 - 14:30One of the world’s most recognised brands will present how they’re delivering on their World Cup legacy through the McDonald’s Under-14 Schools League which is helping to merge football and education to help inspire and develop the children of South Africa. • SechabaMotsieloa-CorporateAffairsDirector-McDonald’sSouthAfrica

BARNES AND RADEBE ON THE BEAUTIFUL GAME: 12:15 - 13:00John Barnes and Lucas Radebe will be on stage to discuss all things football, including their career’s for club and country, post career journeys and their overall thoughts on how football has progressed since retirement. • JohnBarnes-Liverpool/EnglandLegend• LucasRadebe-SouthAfrica&Leeds/KaizerChiefsLegend• Moderator:CarolTshabalala-Presenter-SuperSport

AFRICA AND FOOTBALL - A POWERFUL RELATIONSHIP: 16:45 - 17:45African football and the issues surrounding the game on the continent have changed the beautiful game both domestically and internationally in more ways than we know. Looking at how the game has changed both on and off the pitch, David and Danny will share their views and experiences on how Africa has helped to shape the game of football. • DavidDein-FormerVice-chairman-ArsenalFC&FootballAssociation• DannyJordaan-President-SouthAfricanFootballAssociation• Moderator:ThomasKwenaite-Presenter-SuperSport

T: +44 208 987 5522 E: [email protected] W: www.soccerex.com/africa



DAY 2 WEDNESDAY 2ND OCTOBER - STUDIO 1

SPORT AND GOVERNMENT: 11:45 - 13:00A selection of sports ministers from across the continent will discuss the important relationship between government and sport, and how the two are closely interlinked. • ElvisAfriyie-Ankrah-Hon.MinisterforYouth&Sports-RepublicofGhana• ChishimbaKambwili-Hon.MinisterofYouth&Sport-RepublicofZambia• MallamBolajiAbdullahi-Hon.MinisterofSports-FederalRepublicofNigeria• Moderator:MariusRoberts-Director-MagneticGroup

LEAGUE COMMERCIALISATION: 15:00 - 16:15Bringing together senior representatives from leagues and broadcasters from across Africa, the panel will look at the different strategies leagues can use to commercialise their individual products and the need to differentiate them in order to attract relevant domestic and international sponsors.• JackOguda-CEO-KenyanPremierLeague• SaerSeck-President-SenegaleseProfessionalFootballLeague• SeyiAkinwunmi-Chairman-LagosStateFootballAssociation• StanleyMatthews-Sports&CommercialDirectorforAfrica-SuperSport• Moderator:ThomasKwenaite-Presenter-SuperSport

COMMITMENT, RESOLVE AND PASSION: THE BUILDING BLOCKS FOR SUCCESS:16:45 - 17:45The route to the top of any professional sport for a player or manager is a long and demanding journey. Here to discuss their own journeys, players and managers past and present will share their stories on the road to the top of the football ladder.• JohnnyMcKinstry-Manager-SierraLeoneNationalTeam• Joseph-AntoineBell-CameroonLegend• SimbaMarumo-President-SouthAfricanFootballPlayersUnion• Moderator:ThomasKwenaite-Presenter-SuperSport

BROADCASTING AFRICA’S GAME: 14:00 - 14:30As the leading sports broadcaster in Africa, SuperSport play an integral role in rights deals agreed across the continent. Managing the vast amount of content to be broadcasted to the hundreds of millions of African football fans, SuperSport’s head of production will discuss the challenges of delivering relevant and engaging content for their viewers. • AlvinNaicker-HeadofProduction-SuperSport• Moderator:CarolTshabalala-Presenter-SuperSport

AFRICA’S FIRST INTERNATIONAL FOOTBALL ACADEMY: 10:00 - 11:00The KwaZulu-Natal Province, the City of Durban and IEC in Sports International Events & Communications AB will announce exclusive plans to build a world class Sports Development Centre and International Football Academy as well as the launch of a brand new international U19’s tournament.• FikileMbalula-Hon.MinisterofSportandRecreation-RepublicofSouthAfrica• DannyJordaan-President-SouthAfricanFootballAssociation• RobinPetersen-CEO-SouthAfricanFootballAssociationDevelopmentAgency

• PauloCardoso-TechnicalDirector-Academy• DavidBroomhall-HeadofLogistics&Operations-IECInternationalFootballEvents• MrsCLLRNomvuzoShabalala-DeputyMayor-EthekwiniMunicipality



SUPERSPORT WORKSHOP: 14:00 - 16:45Session1:ManagingYourSportsBrand:14:00–14:45A strong brand is one of the greatest assets an organisation has. Join Nomsa Mazibuko as she gives you insight into how to develop and maintain a powerful brand. • NomsaMazibuko-HeadofMarketing-SuperSportInternational

Session2:MediaManagementinFootball:15:00–15:45This workshop will give you valuable tools from a club, league and association perspective as to how to give great media service and receive better coverage. • KoketsoGaofetoge-HeadofMedia-SuperSportUnited

Session3:ClubCompliance:16:00-16:45This session will outline the key compliance challenges and obstacles for football in Africa such as financial fair play and club licensing programs. • KabeloBosilong-CHANLOCSponsorshipManager-SportSenseConsulting

BUILDING AFRICA’S FOOTBALLING FUTURE 10:45 - 11:30ATSP will deliver a case study on how Algeria has developed their sport facilities, in order to to bid for major events and provide training facilities for the local community.• TomSheehan-Architect-President-ATSP• Salah-EddineSaïdoune-Architect-CEO-ATSP

WORKSHOPS DAY 1 - TUESDAY 1ST - STUDIO 2

DAY 2 - WEDNESDAY 2ND - STUDIO 2

REGIONAL DEVELOPMENT SEMINAR: 14:30 - 16:15 Session1:ManagingMunicipalOwnedSportsFacilities&WinWinLeaseAgreements14:30-15:15Supporting local sporting facilities and how they should be managed to ensure that these venues can deliver safe and high level multisport programmes all year round.• JoeCarrim-GeneralManager-2010FIFAWorldCupLegacyTrust• VusiMazibuko-StadiumManager-MosesMabhidaStadium

Session2:ProgrammeDelivery-15:30-16:15Senior football administrators will discuss how to ensure that the correct standard of coaching and training is being offered as well as how new partnerships can be established.• RobinPetersen-CEO-SouthAfricanFootballAssociationDevelopmentAgency• TimVine-HeadofPublicAffairs-EnglishPremierLeague

FANS - SUPPORTING THE CLUB AND THE REVENUE STREAM: 12:00 - 12:45A selection of African clubs will discuss the process undertaken to ensure that fan engagement forms a central part of a club’s commercial activities. • JustinMumba-CEO-ZescoUnited• ChristopherOderoAton-Chairman-SonySugarFC• PeterO’Connor-CEO-AmaZuluFC• Moderator:DanNicholl-CEO-SkududuMedia

TACKLING CSR IN AFRICA: 11:15 - 12:00 A group of CSR experts will come together to discuss the global efforts being undertaken to tackle the pressing issues on the African continent. • TreyWatkins-ExternalRelationsOfficer-RollBackMalariaPartnership• BrandonEhlers-SouthAfricaProjectDirector-DanoneNationsCup• Moderator:CreesenNaicker-Director-VisionRSM

Soccerex African Forum 2013 Conference Programme

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