SoCal UX Camp 2015 Innovation and Design Thinking

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Innovation and Design Thinking

Sean Van Tyne

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“We know from our history that while promotions may win quarters, innovation wins

decades.” 

Bob McDonald, Chairman, President, and CEOProctor & Gamble

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“Design thinking is… a discipline that uses the designer’s sensibility and methods

to match people’s needs with

what is technologically feasible and what a viable business strategy can

convert into customer value and market opportunity.”

Tim Brown, CEO and president of IDEO

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Design Thinking Process

d.school: Institute of Design at Stanford

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Design Thinking Best Practices

Empathize – for the people you are designing for and their feedback

Define – Craft Clarity. Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideas.

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Design Thinking Best Practices

Ideate – Radical Collaboration. Bring together innovators with varied backgrounds and viewpoints. Enable breakthrough insights and solution to emerge from the diversity.

Show Don’t Tell – Communicate your vision in a impactful and meaningful way using illustrative visuals and telling good stories.

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Design Thinking Best Practices

Embrace Experimentation – Prototyping is not simply a way to validate your idea; it is an integral part of your innovation process. We build to think and learn.

Be Mindful of Process – Know where you are in the design process, what methods to use in that stage, and what your goals are.

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Thank You

www.SeanVanTyne.com

http://twitter.com/Sean_Van_Tyne

www.linkedin.com/in/seanvantyne

www.cxrevolution.com