So You've Got a Seat at the Table. Now What?

So You’ve Got a Seat at the Table. Now What?

Andrea Mignolo | @pnts

Prototype, Process, Play

@pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

interface | interaction | product

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

-10 =

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

We’re BFFs

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

…getting to the table is just the beginning…

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

…getting to the table is just the beginning…

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Chief Design Officer

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Chief Design Officer

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

business + engineering + design = product

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

how does design add value?

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Alfred P. SloanCEO of GM

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Alfred P. SloanCEO of GM

dashing and youthful!

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

“Even comfort, initially, was a secondary matter, and appearance, economy,

etc. got scant, if any, attention… Engineering was the all absorbing activity

and the engineer was usually the dominant personality… Even advertising

and the sales effort voiced largely the engineer’s convictions as to desirable

motor car features and characteristics…”

KEEP CALM

AND

MAKE THINGS PRETTY

CHALLENGE #1

VISION

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

understand what already exists

CHALLENGE #1

VISION

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #1

VISION

“Designer Leaders are not just hired to listen and consult, we are hired to lead.”

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #1

VISION

what do you want design to be?

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Design

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #1

VISION

WWHED?(What Would Harley Earl Do?)

CHALLENGE #2

BUY-IN

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #2

BUY-IN

show, don’t tell

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #2

BUY-IN

co-design

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #2

BUY-IN

make it visible

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #2

BUY-IN

WWHED?

(What Would Harley Earl Do?)

CHALLENGE #3

ALIGNMENT

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #3

ALIGNMENT

repeat, repeat, repeat

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #3

ALIGNMENT

be the voice of the customer

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #3

ALIGNMENT

start small

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #3

ALIGNMENT

WWHED?

(What Would Harley Earl Do?)

CHALLENGE #4

CULTURE

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #4

CULTURE

vision + buy-in + alignment

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #4

CULTURE

insert design into the decision making process

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #4

CULTURE

hiring

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #4

CULTURE

beware the execution phase

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #4

CULTURE

WWHED?

(What Would Harley Earl Do?)

CHALLENGE #5

ME

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #5

YOU

celebrate wins, learn from losses

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #5

YOU

always be learning

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

meeting of the minds

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

CHALLENGE #5

YOU

it’s a journey!

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

vision + buy-in + alignment + culture + you = value

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

1927

1940

1950

Harley Earl joins GM

Harley Earl promoted to Vice President

Design has equal corporate decision making power along with Finance and Engineering

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

bit.ly/the-table

Prototypes, Process, Play - So You’ve Got a Seat at the Table. Now What? @pnts

“The future is something you do, not something that happens to you.”

“Don’t be in victim mode. Drive change.”

- Ian Swinson

- Catherine Courage

@pnts

[email protected]

Thank You

SPECIAL THANKS

Lis Hubert, Binh Tran, Ray DeLaPena, Ian Swinson, Daniel Weinand, Jonathan Berger, Eddie Kim, Jonathan Lu, Dana Gertz, Brad Nunnally