So you want to use Social Media to create sales leads?

7/28/2019 So you want to use Social Media to create sales leads?

1/24

Yf yfu weht tf usnYfidea Cnbde

tf irnetn seansanebs6

Of`h Znns

7 R@DHMY TF^ C^YR BF RF YREHBEHT I@EHIN FG Y^IINYY

7/28/2019 So you want to use Social Media to create sales leads?

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JNGFZN R@N DHRNZHNR (((

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Dh t`fsn berk ehb bdsteht beys! wn ifhhnitnb wdt` fhn ehft`nr gein#tf#gein! jy anttnr fr jy tnanp`fhn

Gein#tf#gein wes t`n nxpnitetdfh! jut tfbey dts jnifcdhm t`n nxinptdfh

]n hfw dh`ejdt fur fwh vdrtuea wfrab w`nrn wn teak tf fur gecday ehbgrdnhbs ]n s`ern hnws! p`ftfs! vdbnfs ehb ft`nr espnits fg fur advns

Neray sfidea wnjsdtns nvfavnb dhtf Yfidea Cnbde paetgfrcs adkn Geinjffk

Ehb t`nh pnfpan rneadsnb t`ds prnsnhtnb cehy weys tf cekn cfhny

R`n dhnvdtejan ejusn ehb sieccdhm gfaafwnb uhtda wn jniecn scertnr etevfdbdhm dt

R`nh t`n jusdhnss wfrab rneadsnb t`et t`nsn paetgfrcs prfvdbnb cehyfppfrtuhdtdns gfr irnetdhm dhunhin ehb pfwnr gfr t`ndr jrehbs Yffh t`n

i`ehhnas wnrn ffbnb wdt` ebvnrtdsdhm es t`n cerkntdhm pnfpan cfvnb dhR`ds cneht t`et fvnr tdcn t`ny jniecn oust eh fhadhn vnrsdfh fg t`n t`dhmscfst ifcpehdns bdb fgdhn

Yfidea Jusdhnss ehb Yfidea IZC t`nh nvfavnb ehb hnw sfgtwernpaetgfrcs wnrn bnvnafpnb tf cehemn t`n rnaetdfhs`dps nvnr cfrn tdm`tay

]`et wes frdmdheaay fpnh ehb grnn ds hfw repdbay jnifcdhm iafsnb ehbnxpnhsdvn

Eat`fum` Yfidea ds nvnryw`nrn cehy pnfpan stdaa bfht usn dt nggnitdvnaygfr jusdhnss

R`ny cey `evn cestnrnb t`n cni`ehdis fg `fw bdmdtea cnbde i`ehhnas

wfrk! jut uhgfrtuhetnay t`ny bfht `evn ehyt`dhm sdmhdstieht tf sey

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R`nrn ds e t`nfry t`et dg yfu ifhhnit wdt` e aermn hucjnr fg pnfpan! yfuwdaa irnetn e vdjreht hntwfrk fg veauejan jusdhnss ifhteits

R`nrn ds hf s`frtemn fg sfidea cnbde stretnmdsts! cerkntnnrs! murus ehbft`nrs w`f prfcdsn dhsteht suiinss dh nxi`ehmn gfr yfur ettnhtdfh! ncedaebbrnss ehb uatdcetnay yfur ies`

R`nrn ern sfcn wdab prfcdsns t`et dh cehy iesns turh fut tf jn hft`dhmft`nr t`eh siecs D khfw t`nsn ern `ers` ehb iyhdiea wfrbs! jut t`dhk

ejfut dt gfr e cfcnht

YFIDEA CNBDE DY HFR CEMDI (((Dts oust ehft`nr wey fg ifhhnitdhm tf ehb dhtnreitdhm wdt` pnfpan fhadhn

Ydtns sui` es Geinjffk! AdhknbDh! Rwdttnr!Mffamn+ ehb t`n rnst ieh jn e pfwnrguawey fg judabdhm cfcnhtuc dh yfurjusdhnss Jut fhay dg yfu usn t`nc dht`n rdm`t wey

R`ds bfnsht cneh uhbnrstehbdhm`fw tf usn t`n sdtn ehb pfstifhtnht Dts e aft sdcpanr t`eh t`etehb Daa mnt dhtf t`et dh e cfcnht

Jut jngfrn D bf! D weht yfu tfuhbnrstehb fhn t`dhm

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YFIDEA CNBDE DY NPEIRAT R@N YECN

EY HFZCEA IFCC^HDIERDFH(Dts oust t`et dt nhejans yfu tf ifccuhdietn pnrsfheaay wdt` cehy pnfpansdcuatehnfusay

R`dhk ejfut t`et gfr oust e snifhb(

\nrsfhea ifhvnrsetdfhs wdt` cehy pnfpan et t`n secn tdcn

R`ets rnea

pfwnr(Jut D snn cehy nxecpans fg pnfpan ejusdhm t`et pfwnr ehb mnttdhmejsfautnay hfw`nrn Ehb Dc teakdhm ejfut aermn ifcpehdns es wnaa es sceaa

Dt snncs es t`fum` t`n hfrcea ruans fg ntdqunttn ehb sfidea ifhvnhtdfh`evn jnnh dmhfrnb Cnssemns ern pus`y! snag#inhtrnb! jres`! dhsdhinrn! pffray

wrdttnh ehb tff mffb tf jn trun Ehb cehy ern%

Ncedas! twnnts! jafms ehb stetus upbetns ern oust jfrdhm cfhfafmuns t`etpus` fpdhdfhs! jrehbs ehb prfbuits et ehyfhn w`f wdaa adstnh

R`ds ds e westnb fppfrtuhdty jnieusn t`n rnea pfwnr fg sfidea cnbde ds dhcess s`erdhm dbnes ehb ifhtnht

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Jut jnieusn wn advn dh e wfrab fg dhsteht mretdstietdfh! wn weht qudik stxnsgfr nvnryt`dhm R`ets w`y t`nrn ern sf cehy pnfpan w`f prfcdsn yfu t`et

t`ny ieh `nap yfu judab e vest hntwfrk dh e wnnk R`ny teak ejfut s`erdhmt`ndr snirnts wdt` yfu Jut w`et t`ny ern bfdhm ds snaadhm yfu e jffk fr etredhdhm ifursn R`ets sthn dg dt wfrks! jut yfu `evn tf jn vnry ierngua ehbsnanitdvn

Fg ifursn yfu ieh mnt e hntwfrk fg hecns jy cekdhm ecezdhm fggnrs ehb

usdhm bujdfus cerkntdhm trdiks Jut t`ets hft w`et Dc teakdhm ejfut dg yfuweht tf judab e queadty hntwfrk

R`ds n#jffk wdaa `nap yfu tf mnt jnttnr rnsuats jy usdhm ehy fhadhn i`ehhnadh t`n rdm`t wey

R@DY CNEHY IZNERDHM EHBY@EZDHM CNEHDHMG^A DBNEY R@ER@EWN ZNEA WEA^N GFZ FR@NZY(

Tfur mfea ds tf brew pnfpan tfwerbs yfu t`rfum` t`n strnhmt` fg yfur

dbnes ehb yfu ieh bf t`ds jy gfaafwdhm e gnw sdcpan ruans

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5( \^R FR@NZY GDZYR

7/28/2019 So you want to use Social Media to create sales leads?

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\NF\AN EZN JEYDIEAAT YNAG#

INHRZNB EHB R@NT IEZN EJF^RR@NCYNAWNY GDZYR(

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R`nrn ern nxinptdfhs! jut t`ds ds e mnhnreaay eiinptnb geit fg `uceh heturn

Jut tf truay suiinnb dh jusdhnss yfu cust rnvnrsn t`ds

Tfu cust put ft`nrs dhtnrnsts e`neb fg yfur fwh(

Ehb t`ds ds nvnh cfrn dcpfrteht dh t`n Yfidea Cnbde wfrab

R`ds ds jnieusn wn ern hetureaay sinptdiea fg pnfpan w`f pus` t`ndr fwh

snag dhtnrnstJut cehy jusdhnssns mnt t`ds wrfhm jnieusn t`ny usn Yfidea Cnbde i`ehhnastf prfcftn t`ncsnavns ger tff neray

]n gfaafw gecfus pnfpan jnieusn wn erndhtnrnstnb dh w`et t`ny `evn tf sey

Jut uhanss yfu ern gecfus! yfu wdaa hft`evn t`n secn puaadhm pfwnr R`ds cnehsyfu cust wfrk `erb tf judab ehb cedhtedhe gfaafwdhm Ehb yfu bf t`ds t`rfum` t`nstrnhmt` ehb frdmdheadty fg yfur dbnes

Dhstneb fg `ustadhm gfr jusdhnss! t`dhk ejfut`fw yfu ieh mnhudhnay `nap pnfpan

Jn dhtnrnstnb dh ft`nrs ehb t`ny wdaa jndhtnrnstnb dh yfu

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5( \^R FR@NZY

:( YCDAN

7/28/2019 So you want to use Social Media to create sales leads?

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R@N ]FZAB DY E YNZDF^Y \AEIN EHB

R@ERY ]@T E YCDAN DY Y^I@ E\F]NZG^A R@DHM(

Dt cekns us gnna mffb ehb wn mrevdtetn tfwerbs `eppy!pfsdtdvn pnfpan

Dts `erb tf jn hnmetdvn tf sfcnfhn w`f ds`eppy es afhm es t`ndr `eppdhnss ds sdhinrn

Dhsdhinrdty sceiks fg bnvdfus snag#dhtnrnstehb dt brdvns pnfpan ewey grfc us

]`nh wn ern gein tf gein wdt` sfcnfhn!prfonitdhm e scdan ds nesy Jut dh t`n fhadhnwfrab t`ds ds bdgstiuat! nvnh dg yfu usnvdbnf! jnieusn yfu ern hft eitdvnaynhmemnb wdt` sfcnfhn

]`nh yfu ifccuhdietn t`rfum` ehyfhadhn cnbduc yfu cust ifhvny t`n rdm`tdcemn

R`n wey yfu irnetn e `eppy gnnadhm dh YfideaCnbde ds t`rfum` t`n wfrbs yfu usn ehb t`n weyyfu bnadvnr t`nc

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R`ds ds ieaanb tfhn fg vfdin ehb dts rneaay dcpfrteht jnieusn pnfpan gfrceh fpdhdfh fg yfu jesnb fh t`ds

R`ds cnehs usdhm e pfsdtdvn tfhn wdt` upjnet wfrbs ret`nr t`eh buaa ehbjfrdhm hnmetdvn wfrbs Jut knnp t`ds dh jeaehin

BFHR ^YN ^HJNADNWEJAT

YNHYERDFHEADYR ]FZBY GFZNGGNIR(Zncncjnr t`et yfu cust jn ejan tf prfvn ehy iaedcs yfu cey cekn! sfeaweys jn trut`gua

Tfu s`fuab eaweys evfdb ehy hnmetdvn ifccnht fr hnmetdvn snhtdcnht dhyfur wrdttnh wfrbs

R`nrn ern cehy nxecpans fg pnfpan w`f `evn twnntnbdhebvdsejan! khnn#onrk ifccnhts t`ny `evn aetnr

rnmrnttnb

Fg ifursn eh epfafmy ieh jn dssunb ehb ifccnhtsrntreitnb! jut t`nsn t`dhms ieh sprneb adkn wdabstrnehb dts bdgstiuat tf rnpedr t`n becemn

Jn upjnet ehb pfsdtdvn ehb yfu

wdaa ettreit pnfpan tf yfu(

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9( CEKN DR \NZYFHEA

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Yfidea Cnbde nhejans yfu tf `evn pnrsfhea ifhvnrsetdfhs wdt` cehybdggnrnht pnfpan et t`n secn tdcn

R`ets w`y yfu cust eaweys snhb cnssemns ehb ifhhnitdfh rnqunsts tfpnfpan ehb usn t`ndr hecn

Fur hecn ds rneaay dcpfrteht Dts pnrsfhea tf us ehb dg dts hft usnbifrrnitay dt ieh ieusn fggnhin ehb mnt t`n dhtnhbnb rnaetdfhs`dp fgg tf es`eky stert

Hnvnr! nvnr snhb e cnssemn t`rfum` ehy cnbduc wdt` t`n brnebnb bnergrdnhb jnieusn t`nrn ds oust hf nxiusn ft`nr t`eh aezdhnss

Bfht jn tff pnrsfhea ehb hnvnr usn e hdik hecn fr ieaaWditfrde # Wdiky fr I`erans # I`eradn uhanss yfuvn jnnhdhtrfbuinb tf t`nc! fr t`nyvn dhtrfbuinb t`ncsnavns dht`et wey Dg t`ny `evn eh uhusuea hecn eaweys i`nik t`nspnaadhm

@D R@NZN I@EZADN JFT (((Dg dh bfujt! i`nik tf snn `fw t`ny rngnr tf t`ncsnavnsfh t`ndr wnjsdtn! jafm fr ft`nr paetgfrc Fr jnttnr stdaa!esk sfcnfhn w`f khfws t`nc w`et t`ny adkn tf jnieaanb

Jndhm tff gfrcea ds es jeb es jndhm tff dhgfrcea ehb fhinyfuvn snt t`n sinhn dts bdgstiuat tf mf jeik

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Cekdhm dt pnrsfhea snts t`n tfhn fg t`n rnaetdfhs`dp yfub adkn tf judab Ytertdh t`n rdm`t wey ehb judab grfc t`nrn

Es wnaa es mnttdhm t`ndr hecn rdm`t! eawey pnrsfheadsn

yfur dhvdtetdfh(

Rnaa t`nc w`y yfu weht tf ifhhnit ehb `fw t`ny wdaa jnhnstt dg t`ny bf

Gfr nxecpan! hnvnr usn t`n stehberb AdhknbDh dhvdtetdfh jnieusn t`ds s`fwsyfu ieht jn jft`nrnb tf t`dhk ejfut t`ndr hnnbs

D khfw cfst pnfpan stdaa eiinpt t`n dhvdtetdfh! jut t`ets jnieusn;

(e$ R`ny ieht jn jft`nrnb tf rnonit dt

(j$ R`ny bfht weht tf jn rubn

(i$ Dts qudik ehb nesy tf oust `dt t`n eiinpt juttfh

ZNCNCJNZ! DRY HFR R@N U^EHRDRT

FG IFHHNIRDFHY R@ER CERRNZY #

DRY R@N U^EADRT(

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2( ADYRNH CFZN

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R@N EJDADRT RF ADYRNH DY E ZNEA

IFC\NRDRDWN EBWEHREMN(

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R`ds ds jnieusn pnfpan ern sf jusy prfcftdhm t`ncsnavns! t`ny oust bfhtadstnh tf w`et ft`nrs ern seydhm

]`nh yfu adstnh yfu ieh ifhvnrt ifhhnitdfhs dhtf rnaetdfhs`dps Jut fhay dgyfu ern cnehdhmgua tf t`nc ehb prfvdbn veaun

^sn Yfidea Cnbde tf uhbnrstehb ehb ifhstrc dssuns! hnnbs ehb bnsdrns ehbt`nh teak ejfut yfur uhdqun pnrspnitdvn fh t`nc

R@DY DY ]@NH TF^ YREZR RF J^DABR@N ZNAERDFHY@D\(

Jy adstnhdhm dt s`fws t`et yfurn dhtnrnstnb dh w`et t`n ft`nr pnrsfh `es tfsey! ret`nr t`eh snasts`ay pus`dhm yfur fwh emnhbe

Tfu ieh ehswnr ehb esk qunstdfhs jy pertdidpetdhm dh mrfups fh paetgfrcsadkn AdhknbDh

Cekn yfur ifccnhts rnanveht ehb hft oust e afebnb qunstdfh t`ets rnaetnbtf yfur snag#dhtnrnst Cfst pnfpan ern scert nhfum` tf snn t`rfum` t`etehb t`n rnspfhsn wdaa jn pffr

^sn Yfidea Cnbde tf adstnh ehb yfu cey jn surprdsnb

et w`et yfu anerh(

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Of`h Znns :( YDR DH R@NDZ YNER

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RF JN ZNANWEHR TF^ C^YR BDYI^YY

]@ER CERRNZY RF R@NC(Ehb yfu ieht bf t`ds uhanss yfu put yfursnag dh t`ndr paein(

R`n prfjanc ds t`et cui` fg Yfidea Cnbde cerkntdhm tfbey ds ifhinrhnbfhay wdt` ebbdhm ehft`nr gfaafwnr fr ebbdhm ehft`nr AdhknbDh ifhhnitdfh(

Cehy usn Yfidea Cnbde es e cfhfafmun! w`di` ds adkn t`rfwdhm cub emedhste weaa ehb `fpdhm sfcn fg dt stdiks(

R`n mfea ds tf judab e rnaetdfhs`dp jesnb fh trust ehb yfu fhay bf t`ds jybncfhstretdhm rnanvehin ehb veaun( Ehb rncncjnr! yfur prfbuits ern fhayrnanveht dg t`ny sfavn e prfjanc fr e bnsdrn(

Yf ret`nr t`eh trydhm tf bnvnafp

t`fusehbs fg grdnhbs! bnvnafp sceaanr

ehb strfhmnr mrfups t`et cettnr(

]`nt`nr yfu irnetn e cnssemn! cekn eh dhvdtetdfh fr

pfst eh upbetn! esk yfursnag `fw yfu wfuab rneit dg yfuwnrn t`n rnidpdnht(

Jngfrn yfu cekn ifhteit! t`dhk ejfut w`ets dh dt gfrt`nc ehb esk yfursnag w`y t`ny s`fuab rnspfhb(

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7/28/2019 So you want to use Social Media to create sales leads?

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7( CEKN E BDGGNZNHIN

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ANEWN \NF\AN JNRRNZ FGG GZFC

R@N NP\NZDNHIN FG IFHHNIRDHM]DR@ TF^(

Rry tf nhrdi` t`ndr advns dh sfcn wey fr mdvn t`nc sfcnt`dhm t`ny bdbht`evn jngfrn t`ny cnt yfu

Cekn eh dcpeit fh t`ndr wfrab ehb t`ny wdaarncncjnr yfu ehb pfssdjay weht tf rnidprfietn

I`ehmn yfur ettdtubn ehb cfvn eweygrfc jndhm cehdpuaetdvn tf jndhmcnehdhmgua(

R`dhk ejfut ebbdhm veaun ret`nr t`eh trydhmtf ifhtdhueaay nxtreit dt

Jn mnhudhnay dhtnrnstnb! kdhb! ifhsdbnretn ehbifcpessdfhetn ehb yfu wdaa wdh t`rfum`

Jn tfteaay snag#inhtrnb! mrnnby ehb pus`y ehbpnfpan wdaa dmhfrn yfu

Fg ifursn t`nrn ern hf muerehtnns t`et t`ds wfrksnvnry tdcn Dt wfht

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7/28/2019 So you want to use Social Media to create sales leads?

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YFCNRDCNY \NF\AN ]DAA REKN

GZFC TF^ EHB HFR ZNID\ZFIERN!J^R R@ERY ADGN(

Jut dts wfrt` stdikdhm tf yfur tesk ehb t`dhkdhm ejfut `fw yfu ieh cekn ebdggnrnhin! ret`nr t`eh `fw yfu ieh oust cekn cfhny(

Dg yfu bf t`n strst! t`n snifhb wdaa usueaay gfaafw(

Cehy pnfpan usn Yfidea Cnbde tf snaa `erb grfc t`n stert( R`et cey wfrk dhsfcn iesns! jut yfu ieh stehb fut jy hft bfdhm t`fsn t`dhms(

Tfu ieh brew pnfpan tfwerbs yfu jy cekdhm e bdggnrnhin tf t`ndr advns(

Tfu ieh ettreit nhqudrdns ehb mnt rngnrreas jnieusnpnfpan adkn yfu ehb trust yfu(

EHB R@ERY @F] RF

MNR JNRRNZ ZNY^ARY

]DR@ YFIDEA CNBDE(

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Of`h Znns :