So you wanna build something? Now what?

So you wanna build something.Now what?

February 2012

1

Agenda

Background

Getting Back On Track

The Outcome

Deep Dive and Q & A

2

Agenda

Background


The Outcome

Deep Dive and Q & A

3

My Story

13 years IT experience

Certified Product Owner

Practice Agile Scrum for over 5 years

on various IT projects

Applied Scrum to projects ranging from

business process modeling, maintenance

and Greenfield projects

Product Owner/Program Manager

at a global consulting firm with

over 16 000 employees

4

JOURNEY AS A NEW PRODUCT OWNER

5

The Project – Improved Digital Presence

6

The Project Year 1

7

SOURCE: http://thegmanmagazine.com/holiday-ting-home-alone/

Oh Man!!!

No Goals

What is the problem

statement?

Who are all the

stakeholders

Managing

hundreds and

hundreds of stories

Why can’t we

close out stories?

Why can’t launch

working software

Throw away

code

Constant

Refactoring

No time

for planning

Wasting time in

endless meetings

8

Agenda

Background


The Outcome

Deep Dive and Q & A

9

STRATEGY

10

LET’S GET TALKING

11

TIME TO RESET

12

The Strategy

Activity

Modeling

Release 1

pagers

Product

Roadmap

Define product

Goals

Identify

Target

Users

Using Mockups

13

My Plan - Setting the stage

14

Agenda

Background


Define product goals

Identify Target Users

Using Mockups

Activity Modeling

Release 1 pagers

Product Roadmap

The Outcome

Deep Dive and Q & A

15

Defining Product Goals

What are we fixing ?

What is the firm getting out of this?

How does this project fix our problems?

Why are we doing this?

What is broken?

How do we know we achieved the goal?

THE PROJECT

16

The Big Picture

Value

Proposition

Use digital and web 2.0 technologies to build and sustain a firm and alumni network community that is strong, vibrant, and well connected that will:

▪ 123

▪ ABC

▪ XYZ

Release 0.5

to 0.8 Goals

▪ Develop an online …

▪ Allow the firm to scale its leverage …

▪ Transition users to …

Success

Measures

High User Satisfaction:

High user satisfaction from alumni and firm members on the capabilities of the application and their

willingness to leverage this application to …

Usability:

High user satisfaction from alumni and firm members in the overall usability of the application

Adoption:

At least 20-30% of firm members and alumni from the respective adopt the application

Key Decision

Makers

▪ Steering Committee

▪ Alumni Relations Team

▪ Users:

Continuous feedback from alumni and firm users in helping shape the direction of the application

17

Agenda

Background




Using Mockups

Activity Modeling

Release 1 pagers

Product Roadmap

The Outcome

Deep Dive and Q & A

18

Identifying Target UsersIN SCOPE

OUT OF SCOPE

19

Identifying Target Users: Prioritizing users

20

Identifying Target Users: User Group Detail

21

Agenda

Background




Using Mockups

Activity Modeling

Release 1 pagers

Product Roadmap

The Outcome

Deep Dive and Q & A

22

Using Mockups

23

Using Mockups

24

Using Other Website Ideas

SOURCE: linkedIn.comSOURCE: jetblue.com

SOURCE: jetblue.comSOURCE: babycenter.com

SOURCE: facebook.com

25

Agenda

Background




Using Mockups

Activity Modeling

Release 1 pagers

Product Roadmap

The Outcome

Deep Dive and Q & A

26

Activity Modeling

SOURCE: http://pubsub.com/Setting-up-an-agile-team-room_Java-lQhOEgAOLoB,b7igumJedj7E

27

Activity Modeling

28

Activity Modeling

29

Agenda

Background




Using Mockups

Activity Modeling

Release 1 pagers

Product Roadmap

The Outcome

Deep Dive and Q & A

30

Release 1 pagers

Release 0.5 Goals

Build awareness and connections with alumni at …..

Provide a structured method to connect with alumni

Leverage firm leaders to scale and build adoption for

MyMcKinsey across the firm

Success Measures

Site usage and repeat visits from firm leaders

User satisfaction from leadership on value proposition

Feedback through interviews that the tool has increased

awareness of alumni at new, existing, and potential clients

User Base

Practice/location leaders, operations and regional leaders

~200 – 250 users (20 offices, 2 per office; 10 practices,

2-3 per practice)

Launch Plan (Timeframe)

Invitation based launch (with prior notice and

communication to the operating and regional leaders)

coupled with targeted demos with key leadership

members

Ensure low hurdles for accessing and using the application

In Scope

Networks

Strength of the Alumni connection

Import of x data and display this network

Change from Friend to Follower model

Recommendations

Listing of Alumni working at companies I am interested in

Listing of top 10 people who I have worked with the most

Search

Quick company search from a widget on the homepage (includes structured

advanced search)

Sort company facet alphabetically

Landing Page

Landing page displaying suggested colleagues and quick search widgets

Accessibility

Enable integration with internal single sign on

Enable site to use 123 rather than xyz

Misc

Turn off messaging capabilities

Firm leadership: Senior leadership in the firm that are looking to leverage the alumni community to build relationships

Value proposition: Allow the firm to build and leverage relationships with via alumni

21

13

8

8

5

8

1

5

3

3

5

80 pts

31

Agenda

Background




Using Mockups

Activity Modeling

Release 1 pagers

Product Roadmap

The Outcome

Deep Dive and Q & A

32

Product Roadmap

Releases 0.5 to 0.8* will focus on 4 key user driven needs

Time boxed 1 month

releases focused on

each user constituent

Launch to and obtain

feedback from the user

constituents after each

incremental release

Guiding Principles

0.7 New/Transitioning Firm Members(Capabilities will also benefit firm members)

About new and transitioning members:

New and transitioning members are firm

members that are in the process of transitioning out of the firm or have recently left the firm

They are looking for new career opportunities and/or ways to maintain and initiate relationships with other firm members

Why we value them:

They are the new generation of external users and are important in developing and sustaining

a strong, vibrant external user community

They can be potential clients and help the firm

drive new business

They want to remain involved with the firm

TBD Firm Members(Capabilities will also benefit external users)

0.5 Sr. Firm Leadership(Capabilities will also benefit external users)

About firm leaders

Firm leaders are firm members within

McKinsey that are in certain positions and

above

They are looking to build relationships with external users at new or existing clients

Why we value them

They can help validate the client focused

value proposition for Product X

They can help drive excitement and adoption around the application

0.6 Practice Managers(Capabilities will also benefit external users)

About practice managers

Practice managers work with practice and regional leaders to

define and implement practice and regional strategies, which includes both direct support of projects and the development

and dissemination of cutting edge specialized knowledge

They are looking to find and track notable external users and experts in their practice or region

Why we value them

They will serve as catalysts that will allow the firm to connect

with alumni on expertise, industry insights, and at a client engagement level

About firm members

They are looking discover, connect, and leverage the external user community for expertise, industry insights,

and/or knowledge development

Why we value them

External users have expressed significant interest in connecting and building relationships with firm members. Firm member’s

participation in the communityis important.

They will help drive content and interactions within the community

0.8 Alums(Capabilities will also benefit firm members)

About alum users

Existing users are users that have left the firm

for over 1 year

They are looking to re-engage with the firm, connect with former colleagues, and stay informed about the latest firm news and knowledge

Why we value them

They are potential experts or industry leaders

in areas that the firm cares about

Some are currently work at one of the firm’s

leading priority clients

They are looking to get more involved with the firm and network with other external users

33

Agenda

Background


The Outcome

Deep Dive and Q & A

34

THE OUTCOME

SOURCE:http://www.atlanticyachting.com/nyc-sailing-school

35

Planning for User Research

Tentative

~ 1 month Timeframe

Prepare backlog Release 0.5 Release 0.6 Release 0.7 Release 0.8

Release 0.5 Release 0.6 Release 0.7 Release 0.8

Evaluate

Success

measures

~ 1 month ~ 1 month ~ 1 month

Build awareness and

connections with external users at new,

existing, and potential

clients

Provide a structured method to connect with

external users

Leverage firm leaders to scale and build adoption

for Product X across the firm

Goals Enable practice and

regional managers the ability to find, track,

and generate

exportable lists of notable external users

and experts in their practice and/or region

that they can leverage to communicate with

on offline knowledge

co-creation efforts

Allow new and

transitioning firm members to share their

information before

transitioning and maintain/initiate

relationships with the

firm

Facilitate external users

in connecting with their next career opportunity

Enable External users to

re-engage with the firm, connect with former

colleagues, and stay

informed about the latest firm news and

knowledge

Firm LeadershipUser

Constituents

Practices and Regional

Leaders

New and Transitioning

Firm Members

Existing Alumni

Capabilities Client/company focused

landing page with structured advanced

search

Recommendations

engine (incorporate connection strength,

training data)

My network of external users (follower model)

and top 10 people I’ve

worked with most

Integrate with internal single sign on

Saved searches

Profile news feed

update (for followers and people managed

by admins)

Highlight (and be

notified of) new members that fit my

saved search results criteria (sphere of

influence)

Geography based

search

Ability to download search results to excel

New job boards

Allow external users to

update and display more information on

their profile (e.g.

sector/function,

company info, etc)

Single sign on login for

external users

Ability to disseminate Firm news to external

users and firm leaders

Monitor of suspicious

usage

Event management

tool (e.g. registration, event info, attendees list,

etc)

Auto-enrollment and

filter search results by

firm created groups

Post and respond to

message on a discussion board

Evaluate 0.5

feedback andRe-assess v0.6

Evaluate 0.6


Evaluate 0.7


More

Definitive

36

Ongoing Product Maintenance Story

Bug

37

The Result

38

THE REWARD

39

Agenda

Background


The Outcome

Deep Dive and Q & A

40

Email: [email protected]

linkedIn: http://www.linkedin.com/in/jenniferonggowidjaja

THANK YOU

So you wanna build something? Now what?

Technology