So Lo Mo

So Lo MoThe Convergence of Social, Local, and Mobile in

MarketingBy Jenny Nixon and Connie Hancock

UNL Extension Educators

The elephant in the room

Social Side of Consumers

• Social• Time spent on social

media• 20 – 25% of online

time is devoted to social media

• 63% said consumer ratings and reviews are important

Source: http://www.businessreviewusa.com/marketing/social-media/how-much-time-do-we-spend-on-social-media-sites

Social?

• How many of you have……. • A business Facebook account• A Twitter Account• Created a Blog• Uploaded a Youtube video• Created Podcast• Created a Flickr account• Posted content to Pinterest

The Social Side of Travelers

• 81% of travelers find user reviews important• 49% of travelers won’t book without reviews• 53% of reviews are written by women… and

women give a 10% higher rating than men!

Source: http://www.olery.com/infographic-the-naked-truth-about-hotel-reviews/

Searching Locally

• Local• 20% of all searches conducted are Location

specific according to Google

Local?

• How many of you have……. • Searched for your business name to find out

your online business reputation • Claimed your Google+ Local page• Claimed your profile on related sites• Made your own interactive map• Unified your profile brand across the internet

Mobile Devices

• Mobile• Mobile search is up

200% since 2010• Only 10% of web

pages optimized for mobile

• A bad mobile experience will drive customers away

Source: Google 2012

Mobile?

• How many of you have……. • Optimized your web page for mobile• Used an app• Offered a mobile coupon• Know what your call to action is

Combing it All

• Strategies to combine• Social• Local• Mobile

marketing channels?

So Lo Mo Strategy

• Website is still key• Claim your presences• Cultivate the conversation• Incorporate mobile friendly/ready• Engage the customer• Call to action• Start with Mo and Lo and follow with So