So Koi

design & marketing

PROJECT:so koisushi on·the·go

design research-marketing fall 2010 chu / meikle / tuazon

so koisushi on·the·go

00 01 02 03 introduction

objective:Based on class discussions and relative

research, develop a new product concept

reflecting a “green,” conservation/

environmentally friendly theme, documenting

product concept with a market overview,

current trends and cultural relevance and

a profile of target market.

Green design is a design that delivers

environmental benefits, concepts that

incorporate the principles of stainability in

the design of consumer goods.

solution:So Koi is a reflection of current trends in the

mobile food services in San Francisco. Offering

gourmet meal solutions to the community in

local parks and streets, this traveling food

truck uses sustainable practices, such as solar

energy, vegetable oil fuel and organic food.

The concept of So Koi is to embrace the

playfulness of an eatery on wheels, while

appealing to audiences from all walks-of-life,

including people on a lunch break or families

at Fort Mason.

00 introduction 01 branding 02 marketing 03 advertising

00 01 02 03 branding: identity development

so koisushi on·the·go

(415) 555 3000san francisco

[email protected]

December 16, 2010

Kate Austin3820 Cypress Drive, Suite 12Petaluma, California 94954

Dear Ms. Austin,

The finished look of a letterhead is brought about once the letter is typed. This letter illustrates the customized monarch format for all 8.5 x 11 inch letterheads. The letter is typed in 10 pt. Trade Gothic Light, with 12 pt. leading. If Trade Gothic Light is temporarily unavailable, use other typefaces specifically approved by the Company. Consistent use of this format will create a distinctive appearance for all correspondence.

The left edge of the date is aligned 2 inches from the edge page and the top edge of the date is aligned with the top of the icon in the logo. Skip one space and begin the recipient’s name and address. Skip three line spaces below the address and begin the salutation. Skip one line space below the salutation, and begin the body of the letter.

The body of the letter should not be deeper than 8.5 inches. It is to be single-spaced throughout, with one line space between paragraphs. All copy aligns flush left with the date, maintaining a random right-hand margin. There are no indentations. The maximum line length is 4.5 inches,

Skip one line space between the last line of the letter and the closing, and three line spaces between the closing and the sender’s name and title. Sender’s assistant’s initials or enclosure designations should be separated by three line spaces from the sender’s title.

Sincerely,

Janet Davidson

Consultant

so koisushi on·the·go

vu chu(415) 555 3000san [email protected]

so koisushi on·the·go

follow us!twitter.com/sokoifacebook.com./sokoiwww.sokoi.com

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so koisushi on·the·go

Kate Austin3820 Cypress Drive, Suite 12Petaluma, California 94954

so koisushi on·the·go

(415) 555 3000san francisco

[email protected]

December 16, 2010

Kate Austin3820 Cypress Drive, Suite 12Petaluma, California 94954

Dear Ms. Austin,

The finished look of a letterhead is brought about once the letter is typed. This letter illustrates the customized monarch format for all 8.5 x 11 inch letterheads. The letter is typed in 10 pt. Trade Gothic Light, with 12 pt. leading. If Trade Gothic Light is temporarily unavailable, use other typefaces specifically approved by the Company. Consistent use of this format will create a distinctive appearance for all correspondence.

The left edge of the date is aligned 2 inches from the edge page and the top edge of the date is aligned with the top of the icon in the logo. Skip one space and begin the recipient’s name and address. Skip three line spaces below the address and begin the salutation. Skip one line space below the salutation, and begin the body of the letter.

The body of the letter should not be deeper than 8.5 inches. It is to be single-spaced throughout, with one line space between paragraphs. All copy aligns flush left with the date, maintaining a random right-hand margin. There are no indentations. The maximum line length is 4.5 inches,

Skip one line space between the last line of the letter and the closing, and three line spaces between the closing and the sender’s name and title. Sender’s assistant’s initials or enclosure designations should be separated by three line spaces from the sender’s title.

Sincerely,

Janet Davidson

Consultant

so koisushi on·the·go

vu chu(415) 555 3000san [email protected]

so koisushi on·the·go

follow us!twitter.com/sokoifacebook.com./sokoiwww.sokoi.com

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5)

55

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00

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sa

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so

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so koisushi on·the·go

Kate Austin3820 Cypress Drive, Suite 12Petaluma, California 94954

00 01 02 03 branding: stationery system

00 01 02 03 branding: website

SO FAST

SO FRESH

www.sokoi.com

www.sokoi.com

yumyum

twitter.com/sokoisushi & facebook.com/sokoisushi

www.sokoi.com yumyum

lunch specialsso koi roll $6tuna with avacodo and white rice

sf bay roll $7halibut with cucumber and sweet sauce

sweet veggie roll $7cucumber, carrot & avocado with sweet/sour sauce

www.sokoi.com

yumyum

00 01 02 03 branding: environmental design

00 01 02 03 marketing: merchandise

00 01 02 03 marketing: interactive collateral

Help Koi find his friend Wasabi the Whale.

00 01 02 03 marketing: social media

00 01 02 03 marketing: social media

00 01 02 03 advertising: promotional collateral

00 01 02 03 advertising: sf gate

00 01 02 03 advertising: mobi munch

design research-marketing fall 2010 chu/ meikle/ tuazon

thank youfor your time.

contactvu chu

matthew meikle & monica tuazon

(415) 555 3000

San Francisco

www.sokoi.com

[email protected]