Think Strategic: Points to help you win on blogging & social media roads! “Why?” not “Why not?” 03 November 2007 New Delhi
So, do you know where your social media car is going?
Jan 27, 2015
Now that the 'corporate blogging' and 'blogs & social media for marketing' scene in India seems to be warming up, an interesting situation seems to be emerging simultaneously - the focus, at the moment, appears to be on the shell (blog/ site/ forum/ SN) or let's call it the 'car'.
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Think Strategic: Points to help you win on blogging & social media roads!
“Why?”
not
“Why not?”
03 November 2007New Delhi
April 10, 2023 © Scenario Communication Partners 2007 2
Everyone is writing a blog, isn’t that a
good enough reason for my organisation
to have one too?
Not good enough at all, I would say!
April 10, 2023 © Scenario Communication Partners 2007 3
# 1 A blog is but a tool!
April 10, 2023 © Scenario Communication Partners 2007 4
In fact, it is NOT THE ONLY tool…
April 10, 2023 © Scenario Communication Partners 2007 5
These are just a few other social media tools
Blogs Podcasts
Wikis Communities
Content Communities Social & Business Networks
Forums Planets Internet Memes Web Widgets Applications …
April 10, 2023 © Scenario Communication Partners 2007 6
But they are still JUST tools.
April 10, 2023 © Scenario Communication Partners 2007 7
April 10, 2023 © Scenario Communication Partners 2007 8
Damn Sexxy!
April 10, 2023 © Scenario Communication Partners 2007 9
But where do you know where
you want to go??
April 10, 2023 © Scenario Communication Partners 2007 10
# 2 What’s the NEED?
April 10, 2023 © Scenario Communication Partners 2007 11
No, I mean what’s REAL NEED!!
What do you want to say, achieve?
April 10, 2023 © Scenario Communication Partners 2007 12
to who?
Are they on the Internet?
April 10, 2023 © Scenario Communication Partners 2007 13
# 3 Your message is the engine!
April 10, 2023 © Scenario Communication Partners 2007 14
# 4 Content your fuel…
April 10, 2023 © Scenario Communication Partners 2007 15
# 4 And, who is driving the car?
April 10, 2023 © Scenario Communication Partners 2007 16
# 5 Winners know what their competition is up to!
April 10, 2023 © Scenario Communication Partners 2007 17
# 6 Knowing the rules, cuts chances of losing!
April 10, 2023 © Scenario Communication Partners 2007 18
# 7 But do show some reverence!
April 10, 2023 © Scenario Communication Partners 2007 19
How much did you last ad cost you?
Or that mega event you hosted?
That brochure website?
April 10, 2023 © Scenario Communication Partners 2007 20
We don’t want to know. YOU know!
April 10, 2023 © Scenario Communication Partners 2007 21
Yet, you baulk at the thought of spending an insignificant proportion of that on a
global communication initiative – your blog & social media strategy & outreach!
WHY?
April 10, 2023 © Scenario Communication Partners 2007 22
Show some reverence, please!
April 10, 2023 © Scenario Communication Partners 2007 23
# 7 Need help fight fire or even otherwise?
April 10, 2023 © Scenario Communication Partners 2007 24
A - E of Blog & Social Media Strategy
A B C EA D
April 10, 2023 © Scenario Communication Partners 2007 25
# 7 You win; we win!
April 10, 2023 © Scenario Communication Partners 2007 26
www.blogworks.in
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