So-Called Digital Planner

Now that I’m a so-called “digital planner,” what have I learned?

Matching luggage is dead.

Listen to the conversation.

Encourage participation.

Free ourselves from media. Create content.

Learn human, natural conversation and teach it to clients.

Fads are real.

Utility AND entertainment is

better than utility OR entertainment.

Interactive behavior is still human

behavior.

Generate possibilities.

Strategy is what comes after the brief.

Strategy is what comes after the

launch.

Seeding is cheating. Cheating works.

Crowd-source your own work.

Forget my list. Make your own.