So 375 77 contemporary topics in hip hop final paper presentation revised

CORPORATE

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Hidden Participators

Hidden participators in the image of Hip Hop remain unseen, unheard, and irresponsible for the negativity and byproduct Hip Hop has produced.

“The operative illusion is that truly black images and styles can not be products, regardless of the degree to corporate power defines, shapes, and promotes them.” Rose, Tricia “The Hip Hop Wars” pg. 85

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Hip Hop’s Conviction

I would argue that the derivation,

influence, and achievement of the

negative derogatory Hip Hop that we

witness today is due to corporate

hegemony.

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Corporate World

The corporate world is responsible for the image, music, promotion, production, distribution, and commercialization of Hip Hop.

Global corporations are the largest entertainers, manufacturers, and connectors to our television sets, digital media, and motion pictures.

04/13/2023 SO 3375 Contemporary Topics: Hip Hop

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Hip Hop’s True Audience

The bulk of demeaning music imagery that is provided, distributed, and shaped by whites and blacks in universal entertainment companies is for predominantly white viewers.

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Industrial Culprits

Whether it is entertaining industries such as

Viacom that deliver and produce popular

media networks such as BET, MTV, CMT, VH1

Centric, and many more extending from over

160 networks worldwide,” or magazines such

as Vibe or TheSource that produce imagery of

sexism, riches, violence, and more money, the

byproduct is always the same.”

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Black Community Plague

If global corporations are responsible for

the creation of Hip Hop’s image and

music, they should also be negligible for

the byproduct and it’s adverse effects it

has on the black community and the

black youth.

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Hip Hop Hypnosis

Television illuminates the desires and thoughts of the consumers also commonly referenced as white clientele.

The self destructive images, ideas, thoughts, are the essential components to the derogatory imagery of negative Hip Hop and the generation of sales.

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Formula for Success

Corporate Hip Hop Formula Derivation:

Corporate Power + Hip Hop = Success

Without corporate power, hip hop is futile and hindered for any chance of achievement.

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Hip Hop Ressurection

Hip Hop culture multimillion dollar industries must release objectivity into the airwaves, playlists, and publications.

Corporate social responsibility, morality, and codes of conducts must be applied to entertainment industries in order to represent black youth, the community, and most importantly Hip Hop.

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Reference

Bloom, Lauren “Business Ethics” MSNBC Segment http://www.businessethicsspeaker.com/ July 29, 2011.

Hunt, Bryan “Hip Hop Beyond Beats and Rhymes” PBS Aired Feb

20th 2007, http://www.itvs.org/films/hip-hop July 29,2011

Rose, Tricia “The Hip Hop Wars” Publisher Basic Books 2008.

Shah, Anup. “Media And Advertising” http://www.globalissues.org/article/160/media-and-advertising

July 29, 2011

Viacom “About Us” http://www.viacom.com/aboutviacom/Pages/default.aspx July 27, 2011

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Thank You