SNSCR Ltd movement capture and analysis

Movement capture and analysis in leisure and business applications

Alan Mathieson SNSCR

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Snscr Ltd

•  Developing a platform technology •  Leisure and business users •  Industries based on movement sensors

•  New products for existing manufacturers

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Leisure apps

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Business apps & gesture recognition

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Market for movement capture

•  Leisure activities •  Golf, Cycling and a range of sports •  Fitness

•  Workforce health •  Gesture recognition

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Snscr technology

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Snscr technology

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Snscr technology

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Snscr technology

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Snscr technology

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Snscr technology

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Snscr technology

(163, 637)

(366, 762)

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Snscr technology

y0 = (1 − t)3

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Comparison

•  Functional analysis •  Repeated motion •  Motion towards specific positions

•  Recognise just the key parts

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Repeated motions

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Repeated motion

3

Recognition area

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Products

•  Consumer – Golf – Tennis

– Skiing

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FlyCast

•  Casting is difficult •  Sensors on rod •  Recreate cast in software

•  Compare section of cast •  Library of casts

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FlyCast

•  Your casts mapped •  Compare and share •  Market research

– 72% fished > 5 times – 66% own a smart phone – 17% already had fishing app

– 60% would share their casting information

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“If you torture the data long enough, it will confess.” Ronald Coase, Economist

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Data

•  The customer will be the publisher and therefore the ‘expert’

•  For FlyCast information on rods, lines and flies •  Time of year and environmental data •  Data will deliver revenue to the customer and

to SNSCR

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Management Team

•  Alan Mathieson – Managing Director – Clear technological leadership

•  Sarah Mathieson – Operations

– Saltire Fellow 2014/2015 •  Sub-contractors and consultants – Wide Blue, supply chain & product design

– Newcastle University, mathematics

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Our history

•  Partners in business since 2004 •  tenthcloud – Start up 2009 – 2011

– Developed prototype – Beaten to market by Adobe

•  ScotlandsDNA

– Start up November 2011 – still trading – From £0 to £0.75m in 1 year

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Snscr Ltd

•  Incorporated in June 2014 •  Alba Incubation Service •  Scottish Enterprise growth prospect

•  Accountant Andy Purves at Purves CA •  Lawyer Euan Duncan at MacRoberts

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Competitors

•  Activity bands – Nike

•  Gesture recognition

–  Intel – Qualcomm

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Snscr business model

•  Innovative platform technology to B2B customers

•  No products or sales to consumers •  Income through licensing •  Snscr will de-risk the process of building new

category products for its customers •  Act as an enabler

•  License over term and subscription

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Timeline

JulySMART - £62K

Seed- £40K

Sale - £40K

January

Sale - £40K

May

Sale - £40K

May

Sale - £40K

July

Sale - £40K

May

Sale - £40K

December

Royalty stream

July

Royalty stream

October

Funding Round£100K

April

2015 2016

Product 1

Staff

Funding

Product 2

Product 3

Product 4

+Admin+Dev +ProdMan

+ProdMan

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Financials – our model •  Advance License, on sale - £40K – One off no return

•  Royalties start 5 months later @ 7.5%

– Fixed term say 5 years •  Per use API payment – Sales < 100,000 units pa @ £0.0005

– Sales > 100,000 units pa @ £0.00025 – Data would be ‘loaned’ for duration of term

however owned by SNSCR

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Financials – 3 year P&L YEAR 1 YEAR 2 YEAR 3GBP (£'000)

Revenue 82 311 1,188

30 72 126

63 77 89

Direct Cost

Gross Margin %

170 222 239Total Operating Expenses

-119 17 823

200 297 529

-119 13 659

Operating Income

Total Expenses

Net Profit

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The Future

•  In-sync with changes in sensor technology •  Marketing – where will our technology work? •  Protect the data & find alternate

revenue streams •  Build substantial API infrastructure

•  Exit via a trade sale

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