Sns2

Social Networking For Social Networking For SuccessSuccess(part 2)(part 2)

Lisa Broadway ChowLisa Broadway Chow

Success in a New ParadigmSuccess in a New Paradigm

TargetTarget Relationships RuleRelationships Rule

• Build Your NetworkBuild Your Network• Maintain Your NetworkMaintain Your Network• Activate your NetworkActivate your Network

Measure your success and continue Measure your success and continue to improveto improve

Select sites for how well they fit with your objectives

The thought of keeping even one social networking site updated can be overwhelming if you let it. Multiply that by

multiple sites and it can get out of control quickly. Determine where you want to invest and entrench yourself

in a community. Developing meaningful contacts and relationships can be a challenge.

For Business Owners/ Branders & Marketers

Companies have found that social networking sites such as Facebook® and Twitter are great ways to build their brand image. According to Jody Nimetz, author of Marketing Jive, there are five major uses for businesses and social media: to create brand awareness, as an online reputation management tool, for recruiting, to learn about new technologies and competitors, and as a lead gen tool to intercept potential prospects.

Source:

Top 10 Social Networks ForTop 10 Social Networks For EntrepreneursEntrepreneurs

Source:

Top 10 Social Networks ForTop 10 Social Networks For Job SeekersJob Seekers

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Will you be my friend? Will you be my friend? Friends, the new status symbolFriends, the new status symbol

Today’s networking is all about showing your true self.

•A Complete Profile Makes you findable•Facilitates outbound communication – people check out your profile

An Engaging Personality Communicated Through Your Profile is the holy grail of SNS

Look less rigidLook less rigid• Get a good friend to be the Get a good friend to be the

photographerphotographer• Keep the mood light, talk about a topic Keep the mood light, talk about a topic

of interest, focus on something other of interest, focus on something other than the photothan the photo

• Lean against something, interact with a Lean against something, interact with a pet or other appropriate proppet or other appropriate prop

• Clasp hands in front or back, or hold Clasp hands in front or back, or hold eyeglasses to help relax your bodyeyeglasses to help relax your body

Minimize visible wrinkles and shiny skinMinimize visible wrinkles and shiny skin • Get as much light on your face as possible, Get as much light on your face as possible,

pose near the closest light sourcepose near the closest light source• Use Foundation for women and translucent Use Foundation for women and translucent

powder for menpowder for men• Use a flash inside and outside because the Use a flash inside and outside because the

flash will illuminate your skin and help conceal flash will illuminate your skin and help conceal facial imperfections facial imperfections

• Make the most of your scenery, white Make the most of your scenery, white backgrounds like beaches or snowy mountains backgrounds like beaches or snowy mountains or other reflective surfaces minimze wrinkles or other reflective surfaces minimze wrinkles and pock marksand pock marks

Get rid of the double chinGet rid of the double chin• Pay attention to camera position – Lens Pay attention to camera position – Lens

Bend your knees so you are on an even Bend your knees so you are on an even plane with the photographerplane with the photographer

If you are taller than the photographers, sit If you are taller than the photographers, sit in a chair and look up toward the camera - it in a chair and look up toward the camera - it should be eye level or aboveshould be eye level or above

No fake smilesNo fake smiles• Just say no to “Say Cheese”Just say no to “Say Cheese”• Ask the photographer to throw out an Ask the photographer to throw out an

unexpected phraseunexpected phrase• Think of something funny yourselfThink of something funny yourself• Try practicing before the shootTry practicing before the shoot

Don’t take the “Red Eye”Don’t take the “Red Eye”• Glance at a lamp or the nearest light Glance at a lamp or the nearest light

source right before the photo is taken. source right before the photo is taken. This is because red-eye usually occurs in This is because red-eye usually occurs in a dim room when the irises have opened a dim room when the irises have opened up so much that the retinas, which are up so much that the retinas, which are red with blood vessels, light up when red with blood vessels, light up when the flash hits them. When the pupils the flash hits them. When the pupils affix on something bright, they shrink, affix on something bright, they shrink, reducing the potential for red-eye. reducing the potential for red-eye.

Build your networkBuild your network

Networkers look for specific individuals to Networkers look for specific individuals to fill out their networks for key functions. fill out their networks for key functions.

Once nodes are in a network, they often Once nodes are in a network, they often require "care and feeding."require "care and feeding."

Dormant nodes may be activated after Dormant nodes may be activated after surprisingly long periods of time.surprisingly long periods of time.

Small personal touches yield out of Small personal touches yield out of proportion rewards.proportion rewards.

While some participants believe that people should only indicate meaningful relationships, it is primarily non-participants who perpetuate the expectation that Friending is the same as listing one’s closest buddies. Failing to understand the culture of Friending that has emerged in social network sites contributes to the fear of the media and concerned parents over how they envision participants to be socializing. Boyd, Danah. "Friends, Friendsters, and Top 8: Writing community Boyd, Danah. "Friends, Friendsters, and Top 8: Writing community into being on social network sites" into being on social network sites" First MondayFirst Monday [Online], Volume 11 [Online], Volume 11 Number 12 (4 December 2006) \Number 12 (4 December 2006) \

Who to friend, from our friend BoydWho to friend, from our friend Boyd

Actual friends Actual friends Acquaintances, family members, colleagues Acquaintances, family members, colleagues It would be socially inappropriate to say no because you know It would be socially inappropriate to say no because you know

them them Having lots of Friends makes you look popular Having lots of Friends makes you look popular It’s a way of indicating that you are a fan (of that person, band, It’s a way of indicating that you are a fan (of that person, band,

product, etc.) product, etc.) Your list of Friends reveals who you are Your list of Friends reveals who you are Their Profile is cool so being Friends makes you look cool Their Profile is cool so being Friends makes you look cool Collecting Friends lets you see more people (Friendster) Collecting Friends lets you see more people (Friendster) It’s the only way to see a private Profile (MySpace) It’s the only way to see a private Profile (MySpace) Being Friends lets you see someone’s bulletins and their Being Friends lets you see someone’s bulletins and their

Friends-only blog posts (MySpace) Friends-only blog posts (MySpace) You want them to see your bulletins, private Profile, private blog You want them to see your bulletins, private Profile, private blog

(MySpace) (MySpace) You can use your Friends list to find someone later You can use your Friends list to find someone later It’s easier to say yes than noIt’s easier to say yes than no

More from BoydMore from Boyd While Friending is a social act, the actual collection of While Friending is a social act, the actual collection of

Friends and the display of Top Friends provides space for Friends and the display of Top Friends provides space for people to engage in identity performance. As Judith Donath people to engage in identity performance. As Judith Donath and I argued in “Public Displays of Connection,” people and I argued in “Public Displays of Connection,” people display social connections to reveal information about who display social connections to reveal information about who they are (Donath and boyd, 2004). While the bulk of one’s they are (Donath and boyd, 2004). While the bulk of one’s Profile is completely within the participant’s control — the Profile is completely within the participant’s control — the demographics, photos, self-description, tastes — what demographics, photos, self-description, tastes — what photos Friends choose to use as their primary image and photos Friends choose to use as their primary image and what they write as Comments is less controlled. (It is not what they write as Comments is less controlled. (It is not completely uncontrolled as people can reject Comments, completely uncontrolled as people can reject Comments, delete Friends, and pressure Friends to write Comments or delete Friends, and pressure Friends to write Comments or change their photo.) This external material complements change their photo.) This external material complements the personally written material to paint a broader picture of the personally written material to paint a broader picture of an individual. Turned around, “guilt through association” an individual. Turned around, “guilt through association” simply means that your friends’ performance reflects highly simply means that your friends’ performance reflects highly on you. on you.

Build your networksMake it easy for people to find and contact

you.Look in the obvious places (past co-workers, friends, past school mates)

Mine your “Network’s Network” for people you can connect to

Join groupsParticipate in discussions

Ask for recommendations if appropriateThank people who have helped you

•Nurture your network•Share, not sell… Social networking is all about connecting and being helpful. In social networking you don’t control the conversation. •When building profile, posting and blogging, think about your objective for the site, and work in key words that are likely to help you achieve that objective•Contribute

•Consistency. Regularity is more important that how much or how often you contribute. You may log on once a week or once a day. As long as you’re consistent you’re building up credibility. •Bring insights, a new contact or bits of information that others can benefit from. Bring your knowledge of a subject to contribute to the group discussion.•Relate: Make sure you remain relatively on-topic in discussions.

•The B&M Rules Apply•Know the organizer•Meet the influencers•Meet the newcomers•Help to keep the network healthy and valuable for other participants. •Help your fellow social networkers by advancing their goals, sharing their goals with others or by introducing them to a new contact in your network. Make a solid public recommendation if you honestly believe in what they have to offer.•Contribute content•Introduce new members: Bring a new person to the group who you think will add value for the rest. Link to the site if appropriate, WOM advertising•Follow up

Metrics of successMetrics of success

• Friend count and friend requests.Friend count and friend requests.• Profile views.Profile views.• Private messages received.Private messages received.• Emails received.Emails received.• IMs receivedIMs received• Phone calls received.Phone calls received.• Hits to your website.Hits to your website.• Links to siteLinks to site• Business referrals.Business referrals.• Speaking engagements.Speaking engagements.• Revenue/Profit. Revenue/Profit.

7 Deadly Sins of Online SN7 Deadly Sins of Online SN

Blatant Selling Spamming NegativityUnprofessionalismNot keeping commitmentsWIFMNot following up

This is the way information is This is the way information is spreading these days. It’s not about spreading these days. It’s not about one-to-one exchanges, it’s about one-to-one exchanges, it’s about interacting with many connections interacting with many connections around shared interests, and the around shared interests, and the data tells that story. data tells that story.

Social networking is one of the biggest Social networking is one of the biggest trends on the Web, with hundreds of trends on the Web, with hundreds of millions of people participating. While millions of people participating. While social interaction and community social interaction and community organization on the Web is not new, the organization on the Web is not new, the scale at which people are forming scale at which people are forming explicitly social connections in public explicitly social connections in public forums is unique to social networks in forums is unique to social networks in the last couple years. the last couple years. Golbeck, Jennifer. "The dynamics of Web-based social networks: Golbeck, Jennifer. "The dynamics of Web-based social networks: Membership, relationships, and change" Membership, relationships, and change" First MondayFirst Monday [Online], [Online], Volume 12 Number 11 (28 October 2007)Volume 12 Number 11 (28 October 2007)

In summaryIn summary

Tonight’s presentation will be posted Tonight’s presentation will be posted on Linkedin.on Linkedin.

If you like what you heard tonight, I’m If you like what you heard tonight, I’m on Linked In. Facebook and Twitter on Linked In. Facebook and Twitter as Lisa Broadway Chow. Let’s as Lisa Broadway Chow. Let’s network!network!