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NUMBER OF SNL USERS, AND THE REASONS THEY COUNT ON US. IN A RECENT SURVEY, USERS RATED SNL AS SUPERIOR TO OTHER INFORMATION PROVIDERS IN MANY KEY AREAS. 35K
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SNL "Count On Us" Brochure

Dec 25, 2014

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Technology

Rick Wilkes

Brochure for SNL\'s "Count On Us" branding campaign
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Page 1: SNL "Count On Us" Brochure

NUMBEROF SNLUSERS,AND THE REASONS THEYCOUNTONUS.INARECENT SURVEY, USERSRATED SNL ASSUPERIOR TOOTHER INFORMATIONPROVIDERS INMANYKEY AREAS.

35K

Page 2: SNL "Count On Us" Brochure

NEWPRODUCTENHANCEMENTSSNLMAKES IN ONE YEAR.

300+

Page 3: SNL "Count On Us" Brochure

SNL INNOVATION OUTPACES ALL OTHER PROVIDERSIN THIRD-PARTY SURVEY.Not even being the best is good enough for SNL. We arecontinuously improving, introducing new products and platformupgrades in four major releases per year, while our competitorsplay catch-up. Users of business information services are wellaware of our leading-edge position, as evidenced by ouroverwhelming advantage vs. competitors in a recent user survey.When it comes to innovation, our numbers tell the story.

* Source: 2011 Rockbridge Associates study

Page 4: SNL "Count On Us" Brochure

1HR.TIME IT TAKES SNL TO PUBLISHKEYMETRICS FOR TOP FIRMSFOLLOWING EARNINGSRELEASE.

Page 5: SNL "Count On Us" Brochure

For the top 200 financial institutions we cover, SNL publishesdozens of key financial data points and ratios within 60 minutesof earnings release. We then provide complete financial datawithin 5 hours of release for our full coverage universe. Nowaiting for a week. Or a month. Easy to see why SNL beat thecompetition on ratings for speed and relevance in the survey.Nobody has more current numbers than SNL.

USERS RATE SNL AS FASTER AND MORE RELEVANTTHAN OTHER PROVIDERS.

Page 6: SNL "Count On Us" Brochure

THE ACCURACYSTANDARDSNL GUARANTEES.

100%

Page 7: SNL "Count On Us" Brochure

Accuracy is part of SNL’s DNA. We’re obsessed with it. We’vebuilt thousands of customized business rules to ensure error-freeinformation throughout our product. So we weren’t surprised whenSNL received the highest marks for accurate and reliable data inthe third-party survey of subscribers to various business informationservices. Our rigorous data scrubbing pays off. Nobody hascleaner numbers.

SNL’S OBSESSION WITH ACCURACY GETS TOPMARKS IN THE RECENT USER POLL.

Page 8: SNL "Count On Us" Brochure

DATA ITEMSSNL COLLECTSONTHE INDUSTRIESWECOVER.

72,000

Page 9: SNL "Count On Us" Brochure

SNL gathers data from multiple sources and standardizes it intemplates that show you key industry-specific metrics, with morefields than any competitor’s. No wonder SNL got the highestratings for comprehensiveness of information. Nobody can beatour numbers – or our news and analysis.

SNL DATA IS MOST COMPREHENSIVE BY FAR,SAY SURVEY RESPONDENTS.

Page 10: SNL "Count On Us" Brochure

TIME IT TAKES TO COMPILEA DETAILED CORPORATEPROFILE USINGSNL.

3MINS.

Page 11: SNL "Count On Us" Brochure

Point, click and produce detailed reports instantly, includingcomprehensive corporate profiles with ownership data orcustomized peer analyses. SNL’s powerful tools turn data intoactionable knowledge – instantly. That’s why clients surveyedjudged SNL’s tools as the easiest to use.

SNL PROVIDES FAST ACCESS TO DATA. NO WONDERSURVEY RESPONDENTS SAY SNL IS EASIEST TO USE.

Page 12: SNL "Count On Us" Brochure

PHONE CALLS+SURVEYSTO COMPANIES TO GETDETAILS, VERIFICATIONS&UPDATES.

110,000

Page 13: SNL "Count On Us" Brochure

Not satisfied with extracting data from public sources andhard-to-find documents, SNL also contacts company officers byphone and email survey to obtain more detailed information andupdates on corporate events and developments. So when weasked users which information provider was most comprehensiveand accurate, SNL was the clear first choice. Our numbers pileup an advantage.

SNL’S COMPREHENSIVENESS AND ACCURACY RANKHIGHEST, ACCORDING TO THE USER POLL.

Page 14: SNL "Count On Us" Brochure

ADD-ONCHARGESFOR EXTRASEATS,TRAINING&SUPPORT.

$0

Page 15: SNL "Count On Us" Brochure

When you subscribe to SNL, your fee gives you unlimited accessfor every user in your company. No charges for extra users. Noadd-ons. And product training plus on-site account managementvisits are free. Product support, including custom templatebuilding, is free too. That’s why SNL received the highest ratingon “good value for the cost”. Our numbers don’t lie.

USERS GIVE SNL HIGHEST RATING FOR GOOD VALUEAND COST-EFFECTIVENESS.

Page 16: SNL "Count On Us" Brochure

NUMBEROF EXCLUSIVESECTOR-FOCUSEDNEWSARTICLESSNL PUBLISHESMONTHLY.

1,000+

Page 17: SNL "Count On Us" Brochure

SNL’s news organization spans three continents and surpassesmany larger providers in its sector-specific expertise andinstitutional knowledge. That’s one reason we’re the news sourceof choice among our users. Not only do we summarize market-moving news, our reporters produce thousands of articles youwon’t find elsewhere. When it comes to relevance, wehave the winning numbers.

CUSTOMERS SURVEYED SAY SNL IS THEIR PRIMARYSOURCE FOR FINANCIAL NEWS.

Page 18: SNL "Count On Us" Brochure

AVAILABILITY OFEXPERT SUPPORT TOHELPYOUMAXIMIZE SNL DATA.

24/7

Page 19: SNL "Count On Us" Brochure

SNL SUPPORT IS MORE RESPONSIVE, SAY CLIENTSWHO HAVE USED OTHERS.When it comes to client support, SNL runs rings around thecompetition. In the independent survey, clients rated our supportteam more responsive than other providers in addressing theirquestions and problems. And in SNL’s own client surveys, sentimmediately upon resolution of a case, our support team routinelyreceives 96% favorable ratings. Talk to an expert in your industrywho will help you maximize the power of our data and tools.Another reason there’s safety in our numbers.

Page 20: SNL "Count On Us" Brochure

The customer results in the precedingpages are based on a third-party study byRockbridge Associates in 2011.

www.rockresearch.com

HeadquartersOne SNL PlazaP.O. Box 2124Charlottesville, VA 22902866.296.3743 sales434.977.1600434.977.4466 fax

Ahmedabad, IndiaSNL House5, Sunrise Park SocietyDrive-in Road, VastrapurAhmedabad: 380054+91 079 40207200

Arlington, VA1700 North Moore Street11th Floor, Suite 1110Arlington, VA 22209703.373.0150703.373.0159 fax

Boston, MA15 Broad Street, Suite 501Boston, MA 02109617.371.3983212.542.8047 fax

Boulder, CO921 Walnut Street, Suite 250Boulder, CO 80302303.501.1671303.501.1672 fax

Islamabad, Pakistan101-W Al-Khair PlazaFazal-ul-Haq Rd.Blue Area, Islamabad, 44000+92 51 280 4370

Jersey City, NJ30 Montgomery StreetJersey City, NJ 07302201.433.5507201.433.6138 fax

London, England7 Birchin LaneLondon, EC3V 9BWUnited Kingdom+44 20 7398 0870+44 20 7398 0871 fax

Monterey, CAOne Lower Ragsdale DriveBuilding One, Suite 130Monterey, CA 93940831.624.1536831.625.3225 fax

New York, NYTrinity Centre115 Broadway, 16th FloorNew York, NY 10006212.364.7530212.364.7566 fax

www.SNL.com