Snellville-Gwinnett Economic Gardening 2011

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Economic Gardening An entrepreneur-‐centered approach

to economic development

Mark Lange May 2011

www.edwardlowe.org

•  Na/onal Opera/ng Founda/on –  Not a grant making founda?on –  Currently ac?ve in 42 states –  Build and deliver programs

•  Approach to entrepreneurship –  Entrepreneur Support Orgs –  Second-‐stage Entrepreneurs –  Economic Gardening

•  Tools and programs –  Peer learning –  Companies to Watch –  YourEconomy.org –  Leadership Retreats

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Serving our Economy………


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Re-balance!economic!development !strategy

Increase attention on Growth!Companies

Update services to reflect a balanced strategy!

Thinking differently about!growing our economy!

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Economic Gardening

Needed Emphasis Current Emphasis

Recruitment

Small Businesses

Startups

Grow From Within

Exis/ng Growth Companies


Re-‐balance economic development strategy

5.3%

11.5%

33%

42%

8.2%

5.4%

16.8%

46.4%

29%

2.4%

% Jobs 1992 % Jobs 2008

GwinneO County Jobs By Stage

Data from Youreconomy.org 2010

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GwinneQ County Jobs and Job Growth By Stage

1995 – 2000 Jobs grew by 46%

2003 -‐ 2008 Jobs grew by 19%

What’s wrong with this picture?

Between 2001 -‐2008 as ESTABLISHMENTS increase…

JOB CREATION decreases

•  Past startup – not mature"•  Intent and capacity for

Growth"•  External Market Company

(Export or Traded Sector)

•  Privately Held Company"•  10-99 employees"•  1-50 Million in Revenue"•  Includes High Growth, High

Potential and Steady Growth

Increase!attention !on Growth!Companies

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Edward Lowe Founda?on copyright 2011

Stage 1 Stage 2 Stage 3 Stage 4

Business Development – By “Stage”

Incubators serving stage 1

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Role Changes

-‐ Con/nuous

-‐ Rapid

-‐ Ini/al

-‐ Start-‐up

Business Development –“Growth” Companies

Source: Leading at the Speed of Growth


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Second-‐stage Growth Companies Facing different issues through growth

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Update services to reflect a balanced strategy

•  Tradi?onal Economic Development Services –  Transac?ons based services focused on movement

•  New Services –  Informa?on based services focused on company strategy and growth

•  Economic Gardening –  Strategic Research Teams –  Connec?vity and referral networks


Provide decision making informa/on with an emphasis on strategic issues

•  “Front end loaded” –  Core strategy –  Business Model – Market Dynamics – Marke?ng –  Capital -‐ referral –  Labor – referral –  Export assistance – Outsourcing –  Export assistance – Outsourcing

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•  1990 -‐ LiOleton, Colorado First Economic Gardening Program

•  Gradually built highly successful informa?on system for local businesses

•  Doubled jobs and tripled tax revenue over 20 years

•  Gained na?onal and interna?onal aOen?on

Learn from the Littleton model

Littleton Technical Assistance Model


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•  2009 -‐ Florida passes economic gardening bill focusing on second-‐stage

•  $1.5 million Technical Assistance Pilot Program

•  ELF creates a “virtual” LiOleton model (SRT) to service companies and train local team

•  Year one – 159 companies create 418 Jobs

•  Cost per job $3,416

Strategic Research Team Model


Florida pilot program accelerates “Strategic Research Team” model

•  Edward Lowe Founda?on agrees to host the Na?onal Center for Economic Gardening, providing infrastructure & technology

•  Economic Gardening Networks established to offer “Strategic Research Team” services for state and regional pilot programs


2010-‐2011 Florida Kansas

2010-‐2011 Regional Pilots Coastal Georgia

Indiana – 2-‐regions Northern Arizona Sudbury Canada

2011 projected Missouri Louisiana Oregon

South Carolina Others

Strategic Research Team (SRT) System Services and Program Management

•  Sojware system for online company applica?on and selec?on, collabora?on workspace, and project management

•  Turn-‐key billing, invoicing and progress reports •  Typical engagement -‐ 35 total hours with (SRT) at $105 per hour

and $150 set up fee per company •  Training and Cer?fica?on for state or regional SRT programs and

teams.

Economic Gardening

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Edward Lowe Founda?on copyright 2010 19

Second-‐stage growth companies are underserved and under recognized for their contribu?on to net new job crea?on, economic growth and community development.

The founda?on believes that the Economic Gardening® techniques developed by Chris Gibbons and used by the city of LiOleton, CO provide the most effec?ve business growth services available for growth company CEO’s.

Our role as an independent non-‐profit opera?ng founda?on has allowed us to serve as a catalyst for introducing this program and for developing na?onal standards and infrastructure for implementa?on.

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Contact and Resources

Mark Lange [email protected]

Phone – 269-‐783-‐4255 www.edwardlowe.org

www.youreconomy.org www.GrowFL.com

www.networkkansas.com


Snellville-Gwinnett Economic Gardening 2011

Business

stage stage

growth stage

stage growth companies

economic growth

economyedward lowe founda

job growth

economic gardening program

economic gardening techniques