Sneaking in a Good User Experience, Without a UX Budget WordCamp Lancaster 2017 • #wclanc @anthonydpaul
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Sneaking in a Good User Experience,Without a UX Budget
WordCamp Lancaster 2017 • #wclanc @anthonydpaul
scope proposal
● Discovery
● Design
● UX / Research
● Accessibility
● SEO
● Development
● Quality Assurance
$500
$1500
$1000
$500
$500
$2000
$500@anthonydpaul
scope proposal
● Discovery
● Design
● UX / Research
● Accessibility
● SEO
● Development
● Quality Assurance
$500
$1500
$500
$2000
@anthonydpaul
@anthonydpaul
scope proposal
● Discovery
● Design
● UX / Research
● Accessibility
● SEO
● Development
● Quality Assurance
$500
$1500
free
free
$500
$2000
free@anthonydpaul
Sometimes we can't sell good UX, we have to sneak it in.”
@brownorama #ias15
“
@anthonydpaul
Anthony D PaulFuturist, Researcher, and Usability Flag-Waver
@anthonydpaul
Before we start,let’s avoid excuses…
@anthonydpaul
best practice is not a line item
● Discovery
● Design
○ UX / Research
○ Accessibility
● SEO
● Development
○ Quality Assurance
$500
$3000
$500
$2500
@anthonydpaul
you are a UX designer
● Everyone who affects the website experience is a UX designer
● Even if you’re a bad one, creating bad experiences
@anthonydpaul
When we create a bad user experience, where did we fail?
@anthonydpaul
@anthonydpaul
We’re asking the wrong questions of the wrong people
1 / 9
@anthonydpaul
Intake FormHow many pages? _________
Stock photography? Yes / No
Flash? Yes / No
Internet Explorer? Yes / No
Will you need a:
❏ Sign-up form❏ Discussion board❏ Shopping cart❏ “Members only” area
@anthonydpaul
CONTRIBUTORS
only hearing decision-makers
if they’re lucky enough to be in the room
COMPANY
COMPANY COMPETITORS CONSUMERS CONTRIBUTORS CLIMATE
Five C’s of a Situational Analysishttps://en.wikipedia.org/wiki/Situation_analysis#5C_Analysis
COMPANY
How is the business supported today, that can’t be broken?
How can the site better support the business?
decision-makers • brand • finance
COMPETITORS
What is the expected baseline in this market?
What is everyone else not doing yet?
direct • aspirational • indirect (recruitment)
CONSUMERS
What are our consumers trying to do and why?
What can we give our consumers that doesn’t directly benefit our company? (ex. knowledge sharing)
people • search engines • devices • APIs
CONTRIBUTORS
Which tasks are most repetitive or cumbersome and can be optimized?
internal • consumers • APIs
CLIMATE
Does the world even need another ______ website?
today’s market • trend forecast
We can’t create a great user experience if we don’t understand what our site needs to do.
@anthonydpaul
We’re not time-boxing, and we’re not prioritizing
2 / 9
@anthonydpaul
Why are we even working on this website?
Communicate the brand and a positive [audience type] experience.
Allow [audience type] to quickly determine [a specific thing].
Drive [audience type] toward contacting [a specific department] to inquire about [a specific thing].
@anthonydpaul
We’re not thinking about our users and their most important tasks
3 / 9
@anthonydpaul
recurring: low-fidelity, with many hands
@anthonydpaul
“boomerang” task analysis
1. List all tasks performed within the site
2. Cluster by related tasks (result = audience roles)
3. Audit each cluster to make sure it’s complete
4. Prioritize roles and prioritize tasks within roles
@anthonydpaul
recurring: low-fidelity, with many hands
@anthonydpaul
audience behavior reports (e.g.)
Tips:
Google filetype:pdf market report search
@anthonydpaul
We could’ve done it faster by involving our clients/users
4 / 9
@anthonydpaul
recurring: low-fidelity, with many hands
@anthonydpaul
recurring: low-fidelity, with many hands
We skipped low-fidelity exploration
5 / 9
@anthonydpaul
recurring: low-fidelity, with many hands
@anthonydpaul
We didn’t test quickly and easily in isolation
6 / 9
@anthonydpaul
optimalworkshop.com/treejack
@anthonydpaul
optimalworkshop.com/treejack
@anthonydpaul
We didn’t usability test the whole shebang
7 / 9
@anthonydpaul
InVisionApp.com
TryMyUI.com
We could have saved time by prototyping in WordPress
8 / 9
@anthonydpaul
usability test with an actual website
We didn’t think about real users
9 / 9
@anthonydpaul
Our instinct is to imagine someone like ourselves.
Most of our users are nothing like us in any way.
via Eric Meyer’s WC Northeast Ohio 2016 Keynote
http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/
stress cases over “ideal”
@anthonydpaul
Who we test with defines who we care about.
i.e., Accessibility, real-world “Stress Cases”
via Eric Meyer’s WC Northeast Ohio 2016 Keynote
http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/
don’t forget a11y
@anthonydpaul
a11y tools online
dclibrary.org/services/accessibility
Innovation is often the product of constraint.”
Todd Waterbury, Chief Creative Officer at Target
“
@anthonydpaul
@anthonydpaul
Detailed talkshttp://stickielab.com/speaking
wireframing with WordPress • lean requirements usability testing • information architecture
Stalker links http://adp.rocks or http:// .ws or http:// .ws
Thank you
@anthonydpaul
Related Documents
