But there are problems: @vuact 1 Today, 3 billion videos online are growing by 250,000 hours daily. Consumers spend 10 billion hours monthly watching video.* • Video is difficult to explore and difficult to interact with. • It is difficult to identify the valuable parts in videos. • The desired content can be a moment in time, not the whole video. • Publishers don’t get the engagement and usage they want. *eMarketer, June 2013. YouTube, August 2013. Video experience is ripe for change. Smart Video Watching Vuact helps people find and share meaningful videos and meaning in videos. Mikko Jarvenpaa [email protected]Nov 6, 2013
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• Video is difficult to explore and difficult to interact with.• It is difficult to identify the valuable parts in videos.• The desired content can be a moment in time, not the whole video.• Publishers don’t get the engagement and usage they want.
*eMarketer, June 2013. YouTube, August 2013.
Video experience is ripe for change.
Smart Video Watching
Vuact helps people find and share meaningful videos and meaning in videos.
Insightful Video PlayerVuact player enables emotional reacting in moments in video, and shows the viewer highlights of best parts (Smart PreviewTM).
Meaningful InteractionEngaging content with high sharing, higher retention, and lower dropoff.
High Video ROIPersonalization and emotional targeting serves the viewer but also publishers and advertisers. Our revenue comes from providing value to the latter two.
We capture, analyze and show crowdsourced reactions to video content, enabling finding and sharing meaningful videos.
What is user’s story and take of a video? Who is an expert? Who finds the best parts?Reaction TimelineTM makes participation easy. Time-based comments add context.
Insightful, inclusive, social experience. Higher engagement.
Automatic Smart PreviewTM for low-friction engagement and quick ‘snacking’ of content.
Mission: Vuact helps people find, watch and share meaningful videos and meaning inside videos.
(Appendix V: consumer site designs and specs)
Mobile Video: Creating The Habit
@vuact4
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With Smart Previewing of videos, Vuact users can quickly catch up on highlights and save full videos for later watching.
Get the latest highlights in a topic you follow.
Preview videos, save best ones for later watching queue, share and interact in the app.
This is the value-adding habit we are creating. Easy, powerful reviewing of video highlights for not missing out; for being informed; for learning.
Benefits for B2C and B2B
@vuact5(Appendix I: details on product and conversion hooks)
Interaction ➤ Engagement ➤ Insight ➤ User value
Vuact playerA highly engaging product with multiple user hooks
Vuact Advertising Optimizing existing ads and
creating new units
Content analysis and knowledgeMore accurate, granular content recommendations
Publisher LicensingDrives revenue, promotes the new experience to audiences
The highly engaging product creates value for publishers and innovative opportunities for advertisers. It is the basis for making Vuact into the preferred experience for meaningful video everywhere.
Product Concepts: Benefits:
Increased ROI for video
Retention, sharing
Engagement, sharing
MIKKO JARVENPAACEO
•Google PMM, HackFwd CMO, Startups; MSc Phil Science (LSE), BBA Business
•10 years experience in marketing, product management, startups. Advisor & founder, indie filmmaker.