1 Agenda 10:30 Snapshot: Swiss Academia and Social Media 11:15 SNF’s Social Media Strategy Philippe Trinchan, Head of Communications 12:15 Lunch 13:30 Making the Most of Radian6 14:30 Coffee Break 15:00 Workshop: Case Scenarios 16:00 Social Media Discovery with Kian Rieben, Faveeo.com and Yan Luong, EPFL 17:00 Wrap-up #higheredCH
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Snapshot: Swiss academia and social media - june 2013
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Agenda 10:30 Snapshot: Swiss Academia and Social Media 11:15 SNF’s Social Media Strategy
Philippe Trinchan, Head of Communications 12:15 Lunch 13:30 Making the Most of Radian6 14:30 Coffee Break 15:00 Workshop: Case Scenarios 16:00 Social Media Discovery with Kian Rieben,
Faveeo.com and Yan Luong, EPFL 17:00 Wrap-up
#higheredCH
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Who is Here Today? Berner Fachhochschule Andrea Schweizer Andrea Wacher
EPFL Raphael Dupertois Colin Grisel Yan Luong
ETH Zürich Anders Hagström Nicole Kasielke Thomas Langholz Jun Sarbach @JunSarBach Dina Zwimpfer Ruflin
Fachhochschule Luzern Fabienne Fisch Adrian Stitzel @hslu
HSG Start HSG Alumni Master Landscape Architecture ETH Zurich, Prof. Girot ZHAW School of Management and Law AEHL - Alumni Network Hochschule der Künste Bern/Haute école des arts de Berne USI Servizio Alloggi ETH-Bibliothek Zürich TheStGallenMBA Universität St.Gallen - Unisport University of St.Gallen Student Union SHSG Landscape Architecture Swiss Federal Institute of Technology ETH Zurich Chair Prof. Girot SES unifr Absolvententag ZHAW HSG Talents Conference HSG Campus AMIV an der ETH School of Business FHNW Musikwissenschaftliches Institut Universität Basel HSG Professional ZHAW LSFM Institut für Marketing, Universität St.Gallen (HSG) Swiss Tropical and Public Health Institute (Swiss TPH) Usi Servizio Orientamento Academy of Art and Design, Hochschule für Gestaltung und Kunst, HGK FHNW Berner Fachhochschule AHB ETH juniors USI SUPSI Sport Universität St.Gallen - Career Services Center (CSC-HSG) Coaching EPFL ETH Zuerich - Informationstechnologie und Elektrotechnik (D-ITET) Cours d'été - Université de Genève Hes-so Valais - Travail Social HSG Research IAM Institut für Angewandte Medienwissenschaft, ZHAW, Winterthur ZHdK Musik Forum EPFL Université Neuchâtel - Service des sports (SUN) USI EMScom Executive Master of Science in Communications Management Informationszentrum Chemie Biologie Pharmazie
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Departments on Facebook | Likes
... and are strongly represented on Facebook. 27
21 20
17 16
15 14 14
13 7 7
6 5 5
4 3 3
2 1 1 1 1 1
HSG UZH
ETHZ UNIFR ZHAW
UNIBAS EPFL
FHNW ZHdK
BFH UNIGE
USI HESSO SUPSI HSLU
UNIBE UNINE UNILI
EHL ELS FHS HEG
UNILU
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HSG’s Hub Strategy on Facebook
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Twitter | Followers
" Most followed are EPFL, ETHZ, and UNIGE
0
1000
2000
3000
4000
5000
6000
@EPFL
_en
@EPFL
@ETH
@UNIGEn
ews
@ETH_e
n @hs
lu @un
il @uz
h_ne
ws @USI
news
@EHLn
ews
@UniBas
el @un
ibern
@HSGSt
Gallen
@unifr
@UniNeu
chate
l @ZH
AW
@fhhwz
@HTW_C
hur
@UniLuz
ern
@FHNW
@un
i_li
@hes_
so
@bfh_
hesb
@heigv
d
@HEADG
ENEV
E
@uzh_
news_
en
@phzu
erich
@EIAFr
ibourg
@FF
HS
@hess
ovala
is
@PHZ_
Luze
rn
@PHZ_
Zug
@zhdk
_zur
ich
@UniBas
el_en
@PHTG
Kreu
zling
en
@ecal_
ch
Followers Q4 2012
Followers Q1 2013
14
Twitter | Followers
" Crucial decision by EPFL live tweet at AAAS this year (one of the most important general science venues)
" EPFL has an EPFL_Live account for live tweeting
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Twitter | Followers
" Most followed are EPFL, ETHZ, and UNIGE
0
1000
2000
3000
4000
5000
6000
@EPFL
_en
@EPFL
@ETH
@UNIGEn
ews
@ETH_e
n @hs
lu @un
il @uz
h_ne
ws @USI
news
@EHLn
ews
@UniBas
el @un
ibern
@HSGSt
Gallen
@unifr
@UniNeu
chate
l @ZH
AW
@fhhwz
@HTW_C
hur
@UniLuz
ern
@FHNW
@un
i_li
@hes_
so
@bfh_
hesb
@heigv
d
@HEADG
ENEV
E
@uzh_
news_
en
@phzu
erich
@EIAFr
ibourg
@FF
HS
@hess
ovala
is
@PHZ_
Luze
rn
@PHZ_
Zug
@zhdk
_zur
ich
@UniBas
el_en
@PHTG
Kreu
zling
en
@ecal_
ch
Followers Q4 2012
Followers Q1 2013
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Who is New?
17
Who is New?
18
What is New?
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Twitter | Lists
" Use as Twitter measurement tool and content source
20
Facebook | Engagement Rate
# of Likes + Comments + Shares of Post Total # of Page Likes
x 100
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Facebook | Most Engaging Posts
94% Have picture, illustration or video
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Facebook | Most Engaging Posts
#1: Haute Ecole de la Santé La Source with Harlem Shake Video
Engagement rate: 26.9 (Average: 4.4)
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Facebook | Most Engaging Posts
#2: Ecole Hotelière de Lausanne with alumni meeting announcement