Snapshock Intro (HKSTP)

Photo Slideshows Socially in 3D

Peter Choi, Co-founder and CEOJune 8, 2011

Executive Summary• Create online photo slideshows, custom them

es• Combine photo albums with friends (social)• Transform photos into 3D• Integrate with Facebook, Flickr, Picasa…• Integrate with China services (eg. weibo, Tenc

ent QQ, Renren etc.)• 1,000 users in test run

Demo

Market Opportunity• Everybody take photos• 1.6 billions digital cameras shipped in 2010• Huge market with no monopoly, especially in

mainland China• High end customers• Wedding planners, studios, printing

companies etc.

Technology Niche• Snapshock Theme Framework (STF)

– Standard libraries / SDK– Default template for both web and mobile

• Research from local universities, patents filed– 2D to 3D photo transformation (CityU KTO)– Image upsampling / sharpening (CUHK CINTEC)

• Integration, performance tuning

Upcoming research• Image upsampling• Motion deblurring• Auto intensity correction• Facial / object recognition• Location based services• Mobile applications

Business Model• Snapshock Theme Store• 3D photos and accessories• Customized slideshows (for corporates)• Partnerships (eg. Studios, wedding planners)

– Photo products– Referral commission

• Advertisements (minor)

Competitors• Smugmug• Slideshow applications• Photo hosting applications• Mobile applications

… but we are different !

business model , social slideshow, China !

Road mapTime Events

2011 Q2 - Product launch (phase I primitive)- Snapshock Theme Framework and Theme Store ready- Angel investment, (HK$1.5 millions)

2011 Q3 - Mobile web and applications (iOS, android)- Integration with Picasa, Flickr, Photobucket, Smugmug

2011 Q4 - Product launch (phase II)- Integration with mainland photo services (QQ, Renren, Sina etc.)- Attain 100,000 users (including free slideshows)- Seed fund, (HK$10 millions), 4-5x exit with dilution- SERAP matching fund (HK$850K)

2013 Q3 - VC fund, Series A- Consider subsidiary incorporation in mainland

2015 - IPO

The teamPeter ChoiCEO

MSc(CUHK) BSc(HKU) MBCS PMP CISA CISSPProject Manager: Commercial Press (HK) 2010Senior IT Officer: HSBC 2009System Analyst: NEC, ImmD APPLIES 2007Committee Member, BCS(HK Section)Startup experience:- Hiwave Dry Seafood (http://hiwave.starrygift.com)- Meepoll (http://www.meepoll.com)- Newsy, RSS news aggregation

Kin TangHead of Product

BSc(HKU) SCJPExperience in development of global banking solutionsexpert in Google Web Toolkit and MacOSSolid in design pattern and webapp infrastructure

Data FokHead of Technology

BSc (Wisconsin-Madison)Senior AP: OpenRice 2009LOCKSS program, Stanford University

Sales and financeMonth 0-6th 7-12th 13-18th 19-24th 25-30th 31-36th

Sales(number of slideshows) 4,000 7,200 12,960 23,328 41,990 75,583

Sales Revenue(avg US$10@) 312,000.0 561,600.0 1,010,880.0 1,819,584.0 3,275,251.2 5,895,452.2

Less: Transaction overhead(3%) 9,360.0 16,848.0 30,326.4 54,587.5 98,257.5 176,863.6

Less: Designer cost (30%) 93,600.0 168,480.0 303,264.0 545,875.2 982,575.4 1,768,635.6

Profit 209,040.0 376,272.0 677,289.6 1,219,121.3 2,194,418.3 3,949,952.9

• Assuming average price to be US$10.• 3% transaction overhead for payment gateway (i.e. Paypal and Alip

ay), upon big transaction, may consider negotiating for a better rate.

• Upfront investment of HK$700K is vital to the company• Angel investment of HK$1.7 millions and HK$1M SERAP funding

essential in the first two years of operation• Breakeven point : 24th month

Sales and finance Month 0-6th 7-12th 13-18th 19-24th 25-30th 31-36th

Opening Balance 50,000.0 23,040.0 22,312.0 95,041.6 175,602.9 438,821.2

Cash-In 　 　 　 　 　 　

Sales Profit 209,040.0 376,272.0 677,289.6 1,219,121.3 2,194,418.3 3,949,952.9

Investor Capital 700,000.0 350,000.0 500,000.0 150,000.0

SERAP 350,000.0 500,000.0 150,000.0

Sub-Total 909,040.0 1,076,272.0 1,677,289.6 1,519,121.3 2,194,418.3 3,949,952.9

Cash-Out 936,000.0 1,077,000.0 1,604,560.0 1,438,560.0 1,931,200.0 1,765,200.0

Net-Balance 23,040.0 22,312.0 95,041.6 175,602.9 438,821.2 2,623,574.1

Contacts

Palapple (Hong Kong) Limited

Peter Choi, Co-founder and CEOMobile : (852) 9528 5565

Fax : (852) 3158 1416Email : [email protected]