Snappin' & Sippin'

Snappin’ & Sippin’

Sosia Bert, Chris Allick, & Laura Oringer

Mother New York 2015

Snapchat

• Who gives a shit?

• Basic Functionality

• Tips & Tricks

• Some Shit Brands Have Done

(Outline)

Who Gives a Shit?

Snapchat

• 100 Million Daily Users

• 65% of Users Upload Photos

• 70% Women & 2X More Millennials (18 - 24) Than Any Other Social Network

• 700 Million Images a Day

• 8,796 Photos Shared every Second

(Fun Facts)

SnapchatI WANT YOU INSIDE ME!

Mark “I Only Eat

Things I Kill

Myself”

Zuckerberg

SnapchatI WANT YOU INSIDE ME!

Mark “I Only Eat

Things I Kill

Myself”

Zuckerberg

Snapchat

56% Growth in 2014 making it the fastest growing messaging app.

People are making and engaging in new media, sharing spreading ideas, building communities, and sending awkward dick pics…

SnapchatYOU’RE INSIDE ME…

Evan “Small Lips”

Spiegel

Basic Functionality

Snapchat

• Photos/Video/Chats/Who’s Looking

• Drawing

• Live Stories / Discover

• Filters / Geo-Tags / Branded Filters

• Ads/Influencers • Vine -> Snapchat • KPI Engagement

(Basic Functionality)

Snapchat

Snapchat

• Photos • Video • Chats • Who’s Looking

(Basic Functionality)

Snapchat(Basic Functionality)

• Drawing

Snapchat

• Live Stories • Discover

(Basic Functionality)

Snapchat

• Filters • Geo-Tags • Branded Filters

(Basic Functionality)

Snapchat

• Ads • Influencers • Vine -> Snapchat • KPI Engagement

(Basic Functionality)

Tips & Tricks

Snapchat

• “Facetime”

• SnapCash

• SnapCode (QR Code / GIF)

• “Add Near By”

• Posting to Live Stories

• Points System / Friend Emoticons

(tips & tricks)

Snapchat

Snapchat

• “Facetime”

(tips & tricks)

Snapchat

• SnapCash

(tips & tricks)

Snapchat

• SnapCode (QR Code / GIF)

(tips & tricks)

Snapchat

• “Add Near By”

(tips & tricks)

Snapchat

• Posting to Live Stories

(tips & tricks)

Snapchat

• Points System • Friend Emoticons

(tips & tricks)

Some Shit Brands Have Done.

Snapchat(Taco Bell - Live Snapchat Movie)

• 70K People Added Taco Bell on Snapchat

• 1 Year Later Still Most Popular Brand on Snapchat

• 74 Million Views

• 90% of followers viewed the film in it’s entirety.

Snapchat(WWF - #LastSelfie)

• Monthly Donation Goal Met in 3 Days.

• Used Assets Across Twitter/Facebook/Snapchat/Instagram

• A Reach of 120 Million People Across Twitter Alone.

Snapspiracy

“Snapchat has essentially created

a new language that only people

under the age of thirty can hear.

Like a dog whistle for teens,

except with more pictures of

dicks and boobs.”

- ANDREW RAJARAM

(Final Thought)

Thank You

Sosia Bert, Chris Allick, & Laura Oringer

Mother New York 2015