FEATURES AND BUSINESS APPLICATIONS Deloitte Top Technology Talent competition 2013 Business Plan – Snap it! Florian Rhinow - Trinity College Dublin, MSc Networks and Distributed Systems Pablo Porto - Trinity College Dublin, MSc Networks and Distributed Systems Samuel Albanie - Trinity College Dublin, MSc Networks and Distributed Systems
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SnapIt! - Winner of the Top Technology Talent Competition 2013
SnapIt supports poster marketing campaigns. We developed the idea of the ‘Snapit!’ app which takes a photo of the poster and then translates that image into a calendar entry on the person’s phone, which could then be shared with their friends. To carry out this translation we proposed utilising data gathering technologies such as Optical Character Recognition (OCR) and Quick Response (QR) codes. The app itself would be built on open source web technologies including Django, HTML5, jQuery and PhoneGap and deployed across Amazon’s cloud platform.
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FEATURES AND BUSINESS APPLICATIONS
Deloitte Top Technology Talent competition 2013
Business Plan – Snap it!
Florian Rhinow - Trinity College Dublin, MSc Networks and Distributed Systems
Pablo Porto - Trinity College Dublin, MSc Networks and Distributed Systems
Samuel Albanie - Trinity College Dublin, MSc Networks and Distributed Systems
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Some things catch our attention.
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Yet, everything has become fast-paced…
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… that we forget details …
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… or forget about it at all
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… do we need to wait for Google Glass
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… do we need to wait for Google Glass
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Snapit!
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Snapit!Solution
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Snap Posters directly into your Calendar…
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… or Invitations
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… or Events on Websites
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… or your favourite Rock Concert
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Rock Concert
But who is going aloneto a Rock Concert?
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Sharing
This is why sharing withSnap-It! is so easy… with just one-click
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Join your Friends
Friends join youin your next event …
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Join your Friends
… by subscribing to your channel.
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Snapit!Use Case
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Pablo goes to work by bus
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He sees a poster that interests him …
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… so he Snaps It!
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… and presses the share button
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… the event goes into Pablo’s calendar
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Sam checks what his friends are doing
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Sam snaps and shares Pablo’s event
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The event goes into Sam’s calendar
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Florian enjoys breakfast. He opens Snap It!
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Florian snaps Sam’s event
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The event goes into Florian’s calendar
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Snapit!Technology
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The Snap Function
Extraction of the Poster Information
• Optical Character Recognition• Tesseract
• QR-Codes• Phonegap-plugin:
BarcodeScanner
Creation of the Calendar Event
• Event Title• Biggest Font
• Calendar Date• Regular Expression
• Location• Natural Language Processing• Google Maps API
Transfer to Personal Calendar
• Google Calendar• Google Calendar API
• Outlook Calendar• Live Connect API
• Facebook Events• Graph API
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Smartphone Software
Back-end: Rest API
Django Rest
Framework
Front-end: Smartphone Application
HTML 5 JQuery PhoneGap
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Leveraging the cloud as we grow
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Snapit!Business
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Human ResourcesFl
oria
n Rh
inow
• BSc IT-Security, Ruhr-University Bochum
• Student MSc NDS, Trinity College Dublin
• Consulted one of Germany’s top 100 largest companies Pa
blo
Port
o • BSc Computer Science, University of Santiago
• Student MSc NDS, Trinity College Dublin
• Built Android applications for the Spanish bus system and for an online food delivery service Sa