Snapchat

Snapchat for Business

Snapchat Logo

SnapchatMobile app that allows users to share images that go away.Launched in 2011 as Pickaboo, from a class project at

Stanford University2012 – Added video sharing2013 - Launched Stories, linking photos/videos together. 2013 –16 Handles, NYC yogurt chain, becomes first

advertiser2014 – Integrated brand advertising2015 – Launched Discover, featured brand content

How Does It Work?Social NetworkCreate a profileConnect with othersShare photos/videosLive chatConsume contentSend cash

Why Is it important?8 billion video views per day in February, up from

2 billion in May 2015100 million daily users, as of May 2015 30 minutes average time users spend daily on

Snapchat

Statistics via Re/Code

Why Is It important?18-34s

Creative FunctionsSnapchat filters

Business Sees OpportunityTaco BellGeneral ElectricTargetNational GeographicCNBC

Business ApplicationsBehind-the-ScenesIntroduction of EmployeesTips and AdviceSpecial ContentCoupons and GiveawaysHappenings in the BusinessFind New Employees

Boss Says We’re Snappin’First thing Monday morning, your CEO sends an all-

hands email seeking ideas to connect with millennials on the new company Snapchat channel.

Come up with three concepts for Snap Stories that will 1) resonate with 18s to 24s and 2) are true to your corporate brand.

Taking it Back to WorkStay on top of the trendsFollow competitors or influencersCreate and share pictures and stories -- don’t

worry if they don’t meet your standards, they’ll go away.

Ask a friend to share and learnExperiment and play

News on SnapchatWall Street Journal