Snap tags v qr codes

SnapTags vs. QR Codes

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POWERED BY SpyderLynk

Branded & Human Readable SnapTags QR Codes

SnapTags are 100% branded

• When you see a SnapTag, you know

what the SnapTag is for and what will

happen when you scan it.

QR codes allow a maximum

variance of 30% for

branding

• In addition to a lack of visual appeal,

many QR codes give you no indication

of what will happen if you interact,

and may even be malicious

Accessible SnapTags QR Codes

SnapTags are accessible by

88% of users

• Using SpyderLynk’s Snap & Send

technology, users only need a camera

phone with MMS capabilities to

access SnapTags

QR codes are only accessible

by 14% of users

• To access QR codes, users must have a

smartphone AND have downloaded a

QR code reader. 40% of consumers

have a smartphone and an estimated

35% of smartphone users have

downloaded a QR code reader.

Expert Managed Programs SnapTags QR Codes

SpyderLynk dedicates resources

to assist program creation and

implementation to ensure

success. You get a team of

mobile activation experts that:

• Offer advice and supporting statistics on

how to create successful SnapTag

campaigns.

• Walk you through 3rd party integrations

to make the process as seamless for

users as possible.

• Brainstorm campaign concepts

that will generate consumer interest

• Test all facets of the program to

ensure it functions properly.

When you generate a QR code

for free, you get no support.

CRM

Coupons

Commerce

Social

Promotions

•Scavenger Hunt •Instant Win •Exclusive Content •Free Samples •Sweepstakes

•Like •Follow •Post •Email •Tweet

•Buy •Mobile Gift Cards •Mobile Wallet •Shop

•Email Coupons •Promo Codes •Unique Codes •Mobile Coupons

•Email Lists •Segmentation •Text Blasts

Controlled App Experience SnapTags QR Codes

You control the SnapTag

Reader Experience

• Managed by SnapTag platform

• Experiences saved in My SnapTags

• Ability to brand the SnapTag Reader

The App They Chose

Controls the Experience

• Hundreds of apps available in

the App Store to read a QR Code

• Experiences vary by reader

• Someone else’s reader could

redirect your QR Codes

• Several QR code readers disrupt

the consumer experience by

serving for other products.

Proprietary, Closed Loop System SnapTags QR Codes

Propriety means the

experience is consistent and

secure

• SnapTag is a patented technology

• All SnapTags must pass through the

SnapTag Platform to be activated

• All SnapTags are created and

managed in SpyderLynk proprietary

environment

Open source means anyone

could create a QR Code and

a QR Code app

• End user experience is ultimately

determined by the app the user choses

• False QR Codes can be made to

replicate your true code

Created by SpyderLynk

Decoded by SpyderLynk

Created by Any QR Generator

Decoded by Any QR Reader

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