Snap. Presented by Brett Atwood How Mobile Media is Transforming Storytelling in the Classroom Snip. Send.
Snap.
Presented byBrett Atwood
How Mobile Media is Transforming
Storytelling in the Classroom
Snip. Send.
My Background
Product Launches & Campaigns
Millennials in the Classroom
• Most of my students are millennials – but also “Gen Z” • Here’s what I’ve observed:• Messaging and social apps preferred over email• Internet use is “near constant”• Mobile preferred over desktop• Phones rarely used for voice calls• Voicemail? Never!• Multi-taskers & Multi-screeners
Here Comes “Generation Z”
• Connected from Birth• Ephemeral > Public Square• Creation > Curation• Images/Video > Text• TL;DR = 8 Seconds or Death
SOURCE: SproutSocial (http://sproutsocial.com/insights/gen-z-vs-gen-y/)
Mobile Storytelling Platforms
My Worst Fear as a Journalism Teacher
Challenges from the Classroom
• Quality – “Damn, Daniel” be damned!• Eliminate bias – go beyond the selfie!• Privacy issues – “no teacher/parent” zone needed• Credibility – who can you trust?• Limited editing abilities – in-app editing is minimal• Lack of archives - everything is ephemeral
Best Practices for Mobile Storytelling• Ideal number of Snapchat posts per
story is 15-20• Vary photos and videos• Always start with an intro to orient the
viewer• Add context with use of location-based
tags/filters and large text• Many viewers aren’t using audio – so
add text and captions when someone is interviewed
Mobile in the Classroom
• Many university communication programs are experimenting with mobile media in the classroom
• Partnered with NBC News for Snapchat and Instagram coverage of the Republican primaries in South Carolina
• “Journalism for Mobile and Emerging Platforms”
• JEDI Desk
• Partnering with Austin-Statesman for Snapchat Stories
• Social media takeover!
• Future of Flight Foundation for the final flight of Boeing 727
• Coming Soon:• MN8
The Next Wave: Mobile VR & 360 Video
Final Thoughts: Advice from Gen Z
• The number of followers you get by graduation for your stories might soon be as important as experience.