Snap Shot of Accomplishments

RICK CIPRIANIRICK CIPRIANI

SNAP SHOT OF SNAP SHOT OF ACCOMPLISHMENTS AS ACCOMPLISHMENTS AS

SALES & DISTRIBUTIONSALES & DISTRIBUTIONEXECUTIVEEXECUTIVE

** Certain figures have been hidden to protect proprietary data

Presentation For:

Prospective Employer’s

Cans Per Capita Cans Per Capita Consumption – Consumption – Annual National Average vs. Annual National Average vs. BallisticsBallistics

• Ballistic Beverages has exceeded the national CPCC mark continually every year

o On average, Ballistic annually surpassed the USA CPCC index by 12.4%

• Results can be attributed to:o Ownership hands on involvement with all aspects of day to day operationso Proper execution of HQ initiatives…Shelf Programs, National Account Promotions, ACV%

Strong management team holding sales force accountable Equipping sales force with proper resources to succeed Compensation package that rewarded for achieving monthly goals and KPI’s

o Financially sound business that continually reinvested in company/brando Proximity to #1 metro market, NYC. Effects of brand marketing felt in territory.

** Cans per capita is a key performance indicator that benchmarks brand / distributor performance in a particular territory.

*Source: Data Compiled from Annual Business Reviews

60 Day Buying Report 60 Day Buying Report as of 7/31/09as of 7/31/09

Energy Singles by Distributor – East Energy Singles by Distributor – East RegionRegion

• Ballistic Beverages was continually Ranked # 1 in both 12oz and 16oz Distribution!

o Accomplished through proprietary “Route Education” reports developed by Rick and utilized by the sales team coupled with tying performance into compensation.

* Source: RB Report emailed by Vinnie Toscano 8-19-09

Sales Insight and Analysis forSales Insight and Analysis for Wal-MartWal-Mart - - H2 2009H2 2009

*Source: Retail Link – Emailed from Vinnie Toscano 1-21-10

Sales Dollars by Brand

$ Sales Trend Momentum

Jul Aug Sep Oct Nov DecPROFIT DOLLARS $6,322 $7,233 $7,110 $5,308 $4,989 $6,371SALES DOLLARS $31,308 $34,408 $33,434 $22,489 $20,328 $26,246

MARGIN 20.2% 21.0% 21.3% 23.6% 24.5% 24.3%CASES 822 915 840 534 500 644

Sales Dollars by SKU – 6 Mo. Summary

• Wal-Mart has generated $37,333 in profit dollars, $168,213 in sales dollars and sold 4,255 cases in the last 6 months• On average Ballistic’s territory is tracking 25.4% above the national store average (Calculated using 6 month totals)

Top 2 Priority Packages (4 PK and 12 PK) are trending a combined 58% above national average Latest trends show gaining ground on YTD losses Store Remodels have hindered sales growth

Market Share ComparisonMarket Share ComparisonGrocery Channel vs. Grocery Channel vs. CompetitionCompetition

* Source: Nielsen Scan Track 52 Wk ending Dec2609, emailed on 1-12-10 by Vinnie Toscano

** Certain figures have been hidden to protect proprietary data

• Catapulted Red Bull Market Share to 2nd Highest in Region

NATIONAL DISTRIBUTION NATIONAL DISTRIBUTION INCENTIVE SCORECARDINCENTIVE SCORECARD

** Red Storm Rising was a national incentive broken out by region that ran from Jan. to June 09’. A scoring system that accumulated points monthly was devised to track multiple package distribution in an account vs the distributor’s account universe provided by TD Linx.

• Ballistic Beverages came in 3rd placeo Hudson Valley region is predominantly made up of independent accounts

80% independent vs @ 60% in the East Regiono Extremely strong showing considering how national chain accounts were weighted heavier due to mandated SKU authorizations.

* Source: RB Rising EBU Scorecard emailed 8-17-09 by Scott Kenny

Phase II – Product Launch Phase II – Product Launch ResultsResultsRed Bull Energy Shot DistributionRed Bull Energy Shot Distribution

* Source: Brendan Burns 2-2-10 Email labeled E-Shot Focus Period Final

• Ballistic Beverages out performed the top 4 volume distributors in the region• Ballistic achieved a 9.4% lift in package distribution, 3rd best overall performance

o Incorporated E-Shot into 2010 retail discount programming, which in turn helped gain placement

** 60 day distribution reports are a difficult measure of product placement, particularly with low VPO’s. Sell through and re-order rates are better indicators .

Thank YouThank YouRick CiprianiRick Cipriani

[email protected]@yahoo.com

Seeking to impact the business success of your organization !