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SNAP Market Match is part of Washington State’s Fruit and Vegetable
Incentive Program. For more information, visit: www.doh.wa.gov/FVIP.
To request this document in another format, call 1-800-525-0127. Deaf or
hard of hearing customers, please call 711 (Washington Relay) or email
[email protected] .
140-238 March 2020
Communications Toolkit
March 2020
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TABLE OF CONTENTS
What is SNAP Market Match?.......……………………………
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Other Related Information……………………………………. Page 3
SNAP Market Match FAQS…………………………………….. Page 4
Resources………………………………………………………… Page 5
Talking Points…………………………………………………….. Page 6
Press Release Template………………………………………... Page 7
Social Media Cheat Sheet ……………………………………
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Promotional Materials………………………………………….. Page 10
Digital Artwork…………………………………………………… Page 11
Participating Farmers Markets………………………………... Page 12
Technical Assistance Providers……………………………….
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Contact Information……………………………………………. Page 18
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What is SNAP Market Match?
SNAP Market Match is a statewide program that
launches April 1, 2020. At more than 100 participating
markets, customers who use Supplemental Nutrition
Assistance Program (SNAP)/EBT benefits at farmers
markets can receive extra money (SNAP Market
Match currency) for fruits and vegetables!
The program is administered by the Washington State
Department of Health, and replaces other SNAP/EBT matching programs that
have been used in Washington. For a listing of participating markets, visit:
www.doh.wa.gov/SNAPMarketMatch
Other Related Information
USDA Brief History of SNAP – Learn history surrounding the creation and
need of the Supplemental Nutrition Assistance Program (SNAP) at the
federal level.
SNAP: History, Background and Goals of SNAP – Examine evidence
surrounding the need for nutrition assistance programs in the U.S.
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SNAP Market Match FAQs
How do customers receive and use SNAP Market Match currency?
Customers visit participating farmers markets, swipe their EBT card at the
information booth to receive SNAP Market Match currency in addition to
EBT currency.
Customers use SNAP Market Match currency to purchase eligible items.
Front side of currency Back side of currency
What can customers use SNAP Market Match currency for?
SNAP Market Match currency can only be used for: Fresh vegetables
Fresh fruits
Mushrooms
Fresh herbs
Seeds and plants intended for cultivation and consumption (e.g.,
tomato seeds or tomato plants)
SNAP Market Match currency cannot be used for:
Dried, canned, or frozen vegetables
Dried, canned, or frozen fruits (including jams/jellies, and fruit juice or
cider)
Dried herbs
Nuts, seeds, eggs, baked goods, seafood or meats, and milk or cheese
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SNAP Market Match Communication Resources
Use the resources and templates in this toolkit to promote SNAP
Market Match to customers and the community.
Talking Points – Highlight the benefits of the SNAP Market Match program
Press Release template – Create a press release to share with local
media.
Social Media Cheat Sheet – Quick and easy posts for social media.
Digital Artwork – Add your logo to marketing materials! Useful for training
aids and to print your own marketing materials.
Marketing Materials – Printed promotional materials available at no cost.
Participating Farmers Markets – Identify which markets are currently
participating in SNAP Market Match across the state.
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SNAP Market Match Talking Points
Highlight the benefits of eating fresh and local produce.
SNAP Market Match is a nutrition incentive program that helps low-income
families and individuals increase their ability to purchase fresh and local
fruits and vegetables from local farmers markets.
SNAP Market Match is available at over 100 participating farmers markets
around Washington State. Benefits can be obtained by visiting the market
information booth.
SNAP Market Match works with local farmers markets to increase access
to fresh nutritious food, support healthy communities, promote
sustainability, and stimulate local economies.
The Washington State Department of Health, Department of Social &
Health Services, Washington State Farmers Market Association, and local
farmers markets are working as partners to ensure that everyone who is
eligible for SNAP/EBT knows about the SNAP Market Match program and
can access benefits.
SNAP Market Match is funded through the Washington State Legislature,
Substitute House Bill 1587 and administered by the Washington State
Department of Health’s, Office of Healthy and Safe Communities.
For more information, visit doh.wa.gov/SNAPMarketMatch
Additional background for talking points:
SNAP Program Talking Points – United States Department of Agriculture
Benefits of Farmers Markets Talking Points – Farmers Market Coalition
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SNAP Market Match Press Release Template
Create a quick press release to share with local media.
For Immediate Release
Contact: [Name]
[Phone Number]
[E-Mail Address]
[Date]
[Your Organization’s Name] Participates in New Statewide SNAP Market Match
Program
[Your Organization’s Name] is joining over 100 markets across the state to spread
the word about the new statewide Supplemental Nutrition Assistance Program
(SNAP) Market Match program, launching April 1, 2020.
[Quote from organization leader or farmers market manager]
“Food access programs at farmers markets such as SNAP and SNAP Market
Match are incredibly important to the entire farmers market community –
organizers, vendors, and shoppers of every income,” says Colleen Donovan,
Executive Director of the Washington State Farmers Market Association. “Such
programs represent values we care deeply about: equity in our local food
system, supporting local farms and food entrepreneurs, healthy families, and
vibrant community spaces. Farmers markets are proud to be strategic partners
with the Department of Health in ensuring SNAP and SNAP Market Match reach
every corner of the state."
SNAP Market Match increases customer benefits by matching SNAP benefits
dollar for dollar at participating farmers markets, including the [Your farmers
market name or your local participating farmers market name(s)]. Customers
swipe their SNAP/EBT card at the market information booth and receive EBT
tokens to buy any SNAP eligible items at the market. Customers also receive
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extra SNAP Market Match dollars that can be used for fresh fruits, vegetables,
mushrooms, and herbs. It’s that easy!
By encouraging SNAP/EBT users to visit local farmers markets to use SNAP Market
Match, we are supporting the livelihoods of an estimated 1,500 family farms in
our state, stimulating the local economy, supporting healthy communities, and
promoting sustainability.
The [local farmer market name] began in [first year], and currently hosts
[approximate number of farmers] farmers selling a wide variety of products,
including [list some of the products that reflect the uniqueness and diversity at
your market].
[Insert any other statistics or points of interest here, such as the amount of
produce donated to food banks, whether the market accepts other incentives,
WIC, or Senior Farmers Market Nutrition Program, etc.].
[Boilerplate about your organization and its mission, with a link to website]
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SNAP Market Match Social Media Cheat Sheet
Share these posts leading up to the April 1 launch date of SNAP
Market Match and all season long!
#SNAPMarketMatchWA launched April 1 statewide! Look for the new logo
at more than 100 participating farmers markets including ours!
#SNAPMarketMatchWA is a new statewide program that provides extra
dollars for SNAP/EBT customers to use on fresh fruits and vegetables at
more than 100 farmers markets! Learn more:
doh.wa.gov/SNAPMarketMatch
#SNAPMarketMatchWA supports SNAP/EBT customers by DOUBLING
benefits to use on fresh, local produce at participating farmers markets!
Find participating markets: doh.wa.gov/SNAPMarketMatch
#FarmersMarket studies show comparable or lower prices than at grocery
stores. #SNAPMarketMatchWA DOUBLES the amount of EBT dollars you’ll
be able to use on fresh veggies and fruits! Find participating markets:
doh.wa.gov/SNAPMarketMatch
#SNAPMarketMatchWA matches #EBT funds 1:1 so you can stretch that
grocery budget further. Our market is open [hours of operation] and has
[X number] of vendors that offer these great benefits!
#SNAP helps 11% of people in Washington buy food…
#SNAPMarketMatchWA makes SNAP/EBT benefits go further by doubling
those benefits for fresh, local produce. Find participating markets:
doh.wa.gov/SNAPMarketMatch
#SNAPMarketMatchWA gives EBT users extra funds to use on fresh fruits
and veggies! Visit the information booth at our market today for more
info!
#SNAPMarketMatchWA gives #EBT users extra funds to use on fresh and
local fruits, veggies, mushrooms, and herbs! Perfect for a delicious salad,
stir fry, and trying that new recipe you’ve been eyeing!
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SNAP Market Match Promotional Materials
Printed materials are available to participating farmers markets
free of charge
Printed materials are available to farmers markets and can be ordered online.
Please list a physical address as we are unable to ship to PO Boxes at this time.
Materials ordered through the online link will only be sent to farmers markets.
Other organizations that want promotional materials will be able to order
materials directly from Department of Health beginning April 2020.
Available materials include:
SNAP Market Match Accepted Here Vendor Booth Sign
Rack Card - 16 language options
Poster -16 language options
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Stickers to add to your ‘EBT Accepted Here’ A-boards
and banners (provided by WSFMA) will be sent to
each farmers market and are not available to be
ordered. However, if you are in need of extras please
contact your TA provider for assistance.
Digital Artwork
Graphics and select editable documents listed below are available through
Google Docs.
Branding guide
Includes color swatches and fonts
Logo
Unable to be edited
Color and gray scale
Recommended for social media posts
Currency
Voided graphics available for training purposes
Recommended for social media posts
Rack card
Editable to include your logo
Posters
Editable to include your logo and previous SNAP/EBT incentive
program logo
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SNAP Market Match Participating Locations
With over 100 participating farmers markets around the state,
using these benefits is a snap!
Benton
Kennewick: Kennewick - Historic
Downtown Farmers Market
124 W Kennewick Ave (Benton and
Kennewick Aves) (Map)
Chelan
Leavenworth: Leavenworth Community
Farmers Market
696 US 2 (Lion's Club Park) (Map)
Wenatchee: Wenatchee Valley Farmers
Market
7 North Worthen St. (Worthen St and
Orondo St) (Map)
Clallam
Port Angeles: Port Angeles Farmers
Market
125 E. Front Street (Map)
Sequim: Sequim Farmers Market
Civic Center Plaza North Sequim Ave
(Map)
Clark
Battle Ground: Farmers Market at Battle
Ground Village
SE 14th Loop and SE Rasmussen Blvd
(Map)
Camas: Camas Farmers Market
625 NE 4th Avenue (On 4th Ave
between Everett and Franklin Streets in
historic Downtown Camas, between the
library and City Hall) (Map)
Vancouver: Salmon Creek Farmers
Market
1309 NE 134th St. (NE 134th Street
immediately west of I-5) (Map)
Vancouver: Vancouver Farmers Market
6th & Esther St. in Downtown Vancouver
(Map)
Franklin
Pasco: Pasco Farmers Market
Corner of South 4th Avenue and West
Columbia Street (Map)
Jefferson
Chimacum: Chimacum Farmers Market
9122 Rhody Drive (Rhody Drive and
Center Rd) (Map)
Port Townsend: Port Townsend Saturday
Farmers Market
620 Tyler Street (Tyler and Laurence
Streets) (Map)
Port Townsend: Port Townsend
Wednesday Farmers Market
600 block of Polk St, between Lawrence
and Clay (Map)
King
Auburn: Auburn Farmers Market
23 A Street SW (Sound Transit Plaza)
(Map)
Bellevue: Bellevue Farmers Market
1717 Bellevue Way NE (Map)
Burien: Burien Farmers Market
400 SW 152nd Street SW (152nd Street
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and 5th Place - Town Square Park)
(Map)
Carnation: Carnation Farmers Market
Corner of Bird St & Stossel Ave (Map)
Des Moines: Des Moines Waterfront
Farmers Market
22307 Dock St Market (At north end of
Des Moines Marina) (Map)
Duvall: Duvall Farmers Market
Brown St NE. (Richardson and NE. Ring)
(Map)
Federal Way: Federal Way Farmers
Market
1701 S 320th Street (Map)
Kent: Kent East Hill Farmers Market
10600 SE 248th St. (Morrill Meadows Park)
(Map)
Lake Forest Park: Lake Forest Park
Farmers Market
17171 Bothell Way NE (Map)
Renton: Renton Farmers Market
233 Burnett Avenue S (at Piazza Park)
(Map)
SeaTac: Ethiopian Community in Seattle
Rainier Beach Farm Stand
8323 Rainier Ave S. (Map)
SeaTac: YMCA Namaste Farm Stand
3595 S 188th St. (Map)
Seattle: Ballard Farmers Market
5300 Ballard Ave NW (22nd Ave NW and
Ballard Ave NW) (Map)
Seattle: Capitol Hill - Broadway Farmers
Market
1701 Broadway Ave. E (Broadway Ave E
and E. Pine St.) (Map)
Seattle: City Hall
600 4th Ave (Map)
Seattle: Columbia City Farmers Market
S Edmunds at 36th Ave S (Map)
Seattle: Denny Regrade Farmers Market
7th Avenue (between Lenora St and
Blanchard St) (Map)
Seattle: First Hill/Viginia Mason
1201 Terry Ave - Lindeman Pavillion Terry
Ave and Seneca Street (Map)
Seattle: Harborview Farm Stand
325 9th Ave (Map)
Seattle: High Point Farm Stand
32nd Avenue SW and SW Juneau Street
(Map)
Seattle: Lake City Farmers Market
12525 28th Ave NE (NE 128th and 28th
Ave. NE) (Map)
Seattle: Madrona Farmers Market
1126 Martin Luther King Jr. Way (E Union
St. and MLK Jr Way) (Map)
Seattle: Magnolia Farmers Market
West McGraw Street and 33rd Ave West
(Map)
Seattle: Meridian Health Center ROAR
Farm Stand
10521 Meridian Ave N. (Map)
Seattle: New Holly Farm Stand
S. Holly Park Dr. (between 40th Ave. S.
and Rockery Dr. S.) (Map)
Seattle: New Hope Baptist Church Farm
Stand
124 21st Avenue (Map)
Seattle: Phinney Farmers Market
6532 Phinney Ave N. (N. 67th St. and
Phinney Ave. N.) (Map)
Seattle: Pike Place Market
Pike Place at Pine Street (Map)
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Seattle: Queen Anne Farmers Market
W Crocket St at Queen Anne Ave N
(Map)
Seattle: South Lake Union
410 Terry Ave N (Map)
Seattle: University District Farmers Market
University Way NE and NE 50th St (Map)
Seattle: Walgreens Clean Greens Fam
Stand
2400 S Jackson St. (Map)
Seattle: Wallingford Farmers Market
4850 Meridian Ave N (Meridian Park
between N 45th St and N 50th St) (Map)
Seattle: West Seattle Farmers Market
California Ave SW and SW Alaska
California Ave (between Alaska and
Oregon Streets) (Map)
Shoreline: Shoreline Farmers Market
15300 Westminster Way NW (Aurora
Square) (Map)
Tukwila: Tukwila Namaste Farm Stand
14350 Tukwila International Blvd (Map)
Vashon: Vashon Farmers Market
17519 Vashon Highway SW (Map)
Kitsap
Bainbridge Island: Bainbridge Island
Farmers Market
280 Madison Avenue North (Madison
and Winslow) (Map)
Bremerton: Bremerton Farmers Market
1400 Park Ave Park Ave and 14th Street
(Evergreen Park) (Map)
Port Orchard: Port Orchard Farmers
Market
Harrison Ave and Waterfront Parkway
(Waterfront Children's Park) (Map)
Poulsbo: Poulsbo Farmers Market
1891 8th Ave NE (Gateway Fellowship)
(Map)
Silverdale: Central Kitsap Farmers Market
Old Town Silverdale between Waterfront
Park and boat launch (Map)
Kittitas
Ellensburg: Kittitas County Farmers
Market
East 4th Ave. between Pine and Ruby
(Map)
Latah (Idaho)
Moscow: Moscow Farmers Market
Main Street in Friendship Square (Map)
Moscow: Moscow Winter Market
412 E 3rd Avenue (The 1912 Center)
(Map)
Moscow: Tuesday Community Market
Latah County Fairgrounds 1021 Harold
St. (Map)
Mason
Shelton: Shelton Farmers Market
3rd and Franklin Street (Cedar St and
Franklin St.) (Map)
Okanogan
Okanogan: Okanogan Valley Farmers
Market - Okanogan
American Legion Park 2nd Ave N. (Map)
Omak: Okanogan Valley Farmers
Market - Omak
Civic League Park - Ash St. and Central
Ave. (Map)
Tonasket: Tonasket Farmers Market
Triangle Park, north end of Tonasket, on
Highway 97 (Map)
Pierce
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Tacoma: Proctor Farmers Market
2702 N. Proctor Street (North Proctor
and North 27th Streets) (Map)
Tacoma: Tacoma - Broadway Farmers
Market
950 Broadway, between 9th and 11th
Streets (Map)
Tacoma: Tacoma - Eastside Farmers
Market
1708 East 44th Street (Inside of the
Salishan Community near the Family
Investment Center) (Map)
Tacoma: Tacoma Farmers Market—
Point Ruston
5005 Ruston Way (Map)
Skagit
Anacortes: Anacortes Farmers Market
611 R Avenue 7th Street and R Avenue
(Map)
Burlington: Bow Little Farmers Market
Belfast Feed Store, 6200 N. Green (Just
south of Bow Hill Rd on Old Hwy 99)
(Map)
Concrete: Concrete Saturday Market
45821 Railroad Ave (Map)
Mount Vernon: Mount Vernon Farmers
Market
Waterfront Plaza Downtown (Gait and
Main St.) (Map)
Sedro-Woolley: Sedro-Woolley Farmers
Market
Ferry St. and Metcalf St. (Hammer
Heritage Square) (Map)
Snohomish
Everett: Everett Farmers Market Sunday
615 13th St. (Boxcar Park) (Map)
Everett: Everett Station Farmers Market
3201 Smith Ave (Map)
Marysville: Marysville Farmers Market
1035 State Avenue (Map)
Snohomish: Snohomish Farmers Market
Cedar Ave and Pearl Street (Map)
Stanwood: Port Susan Farmers Market
8752 271st St. NW (Map)
Spokane
Spokane: Fairwood Farmers Market
319 W. Hastings (by Mead High School)
(Map)
Spokane: Hillyard Farmers Market
5104 North Market Street (Map)
Spokane: Kendall Yards NIght Market
1335 W Summit Pkwy (Map)
Spokane: Spokane - Emerson-Garfield
Farmers Market (IEL Adult Education
Center)
2310 North Monroe (Map)
Spokane: Spokane - Millwood Farmers
Market
8910 E. Dalton Dalton and Marguerite
Rd, next to Millwood Presbyterian
Church pkg. (Map)
Spokane: Spokane - South Perry Farmers
Market
524 S Perry (9th and Perry, the shop)
(Map)
Spokane: Spokane Farmers Market
20 W. 5th Avenue (5th Ave, between
Division and Browne Streets) (Map)
Spokane Valley: Spokane Valley Farmers
Market
2426 N. Discovery Pl (Map)
Stevens
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Chewelah: Chewelah Farmers Market
700 North Park St. (North end of the
Chewelah City Park on Hwy 395) (Map)
Colville: Northeast Washington (N.E.W.)
Farmers Market - Colville
121 E. Astor (Corner of Main and Astor,
downtown Colville) (Map)
Thurston
Olympia: Olympia Farmers Market
700 Capitol Way N (Map)
Walla Walla
Walla Walla: Downtown Farmers Market
Walla Walla
4th and Main (Map)
Whitman
Pullman: Pullman Farmers Market
240 SE Kamiaken St (Spot Shop Parking
Lot) (Map)
Yakima
Granger: Granger Farmers Market
121 Sunnyside Avenue (Map)
Yakima: Downtown Yakima Farmers
Market
19 South 3rd Street (Map)
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SNAP Market Match Technical Assistance (TA)
TA providers are the primary points of contact for farmers
markets, and can answer questions about SNAP Market Match.
Organization Contact Name Contact Email Contact Phone
Birdsign Consulting Rita Ordóñez [email protected]
360-336-6401
City of Seattle Tiffany Anderson [email protected]
206-412-2427
Public Health – Seattle
and King County
Seth Schromen-
Wawrin
Seth.Schromen-
[email protected]
206-263-8080
MultiCare Health
System
Hope Roberts [email protected]
253-403-5097
WSU Extension Kitsap
County
Jess Sappington [email protected]
360-337-7157 Ext. 6271
WSU Extension Clark
County
Zena Edwards [email protected]
564-397-5700
Catholic Charities of
Eastern Washington
Carolyn Knowles carolyn.knowles@cceasternw
a.org
509-459-6163
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SNAP Market Match Program Contacts
Questions, issues, or program feedback? Stay in touch!
Please contact your TA providers for questions. If further assistance is required,
please use the contact information below.
General Inquires
[email protected]
Amanda Weyrauch
Farmers Market Specialist
[email protected]
Website
www.doh.wa.gov/SNAPMarketMatch