Smx West 2013 Theater Presentation - How To Build A Balanced SEO Content Strategy

Greg SecristFounder & CEO of

Keys to Building a Balanced Content Strategy

Buykeywordarticles.com (BKA) is a one-stop shop for clients needing SEO articles, landing pages, premium content, branded blog posts, press releases and much more. Dedicated account managers provide customer support, customized order templates, scalability, and a personal touch.

Hand-picked teams of American writers ensure quality and consistency with every order. All content is SEO optimized, 100% unique, affordable, and is customized to meet the needs of the clients' audience.

10%of clientele

90%of clientele

SEO Agencies Individual SEO’s

Client Segmentation

(Approx.) (Approx.)

What makes up a balanced content strategy?

We’ll let you decide... …but here’s some data for you to consider.

0%

20%

40%

60%

80%

100%

Order Trends by Content TypeMay 2012 - Feb 2013

SEO Articles Custom Content

Is article marketing dead?

Not even close!

From May 2012 – Feb 2013, SEO articles were

(on average)

of total content ordered!

…but custom content is on the rise.

0%

10%

20%

30%

40%

50%

60%

Custom Content - Trend LineMay 2012 - Feb 2013

Perc

enta

ge o

f vo

lum

e o

rder

ed

What does this trend mean?

• There is much more to a content strategy than just “article marketing.”

• Most SEO agencies are utilizing a wide variety of content types in their campaigns.

• Content is being focused more around the reader instead of just the search engines.

What content types should you be using?

(answer missing)

Hint: Let’s see what the industryis buying…

Content Orders by Content Type1/10/13 – 2/21/13

SEO Articles

Premium Articles

Branded Blog

Landing Pages

Page Rewrites

Press Releases

53% 31% 7% 5% 3% 1%

Content Type

% Order Total

Balancing differentcontent types is the key.

So what are the keys to a successful content strategy?

• Supplement traditional “article marketing” with a variety of different content types.

• Branch out with different types of content within your campaigns.

• Find the right content combination that provides the most value.

www.buykeywordarticles.comTo learn more, visit us online at

Thanks for listening!