COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 1 SOLOMO BUSINESSES – TODAY AND TOMORROW… Mac Ling iCrossing Director, Mobile SMX Advanced Seattle 2011
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COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 1
SOLOMO BUSINESSES –
TODAY AND TOMORROW…
Mac Ling
iCrossing
Director, Mobile
SMX Advanced Seattle 2011
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Group
Messaging
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The explosion occurred a short three
months ago…
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In a quaint, little town in Texas…
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So tell me… what is Group Messaging?
Group Messaging Spectrum of Privacy
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Locatio
n S
harin
g
Conference Calls
Group Messaging
Photo Sharing
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Longevity and engagement provide deeper insight into the group’s
interests
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However, relevance has a shelf-life.
So we have to be nimble enough to
communicate to consumers in the
decision stage of the purchase funnel.
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What Do We Have Here?
1. A Group with Shared Interests
2. Location Information
3. Contextual Information
4. Immediacy of Fulfilling Need
And ULTIMATELY:
A Qualified Lead!
How Do We Use This?
1. Provide a Targeted Offer To
the Pod
2. Future Group Buying Deals
3. Merchants Can Bid for This
Group’s Patronage
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Is this the
SoLoMo
Revolution?
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Or Just the Next
Evolution in
Marketing?
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Place-Based
Networks
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We’re
Becoming
Better at
Using
Technology to
Enable a
Deeper
Human
Experience
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“SoLoMo” doesn’t feel like a
revolution… but an evolution.
We’re using the same fundamental
marketing concepts with new tools to
achieve similar goals.
It’s simply the next iteration of the
marketer’s toolbox…
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THANK YOU!
Mac Ling
@mac_ling
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