#SMWHH – Social Media Touchdown: Wie die NFL auf allen Ebenen auftrumpft

1Friday, April 7, 2023

SOCIAL MEDIA TOUCHDOWN:

Wie die NFL auf allen Ebenen auftrumpft#smwwh | Februar 2013David Philippe & Daniel Rehn

copyright David Philippe

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Junior Account Manager, achtung! GmbH

Creative troubleshooter, seeding ideas

@david_philippe | davidphilippe.wordpress.com

Junior Account Manager, achtung! GmbH

Wenn nicht schlafend, dann online.

@danielrehn | danielrehn.wordpress.com

DAVID PHILIPPE

DANIEL REHN

#smwhhtouchdown

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NFL‘s SOCIAL MEDIA RULES[1] The use of social media by NFL game officials and officiating department personnel is prohibited at any time.

[2] League policy allows for the use of social media or networking sites (including Twitter and Facebook) by players, coaches and football operations personnel up to 90 minutes before kickoff and after the game following media interviews.

[3] The use of these sites by these individuals is not permitted during the game, including halftime.

[4] No updates are permitted to be posted by the individual himself or anyone representing him during this prohibited time on his personal Twitter, Facebook or any other social media account.

#NFL

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WARUM DIESE VIELFALT AN KANÄLEN? WARUM NICHT ALLES AUF EINE KARTE SETZEN?

„[…] No one bats 1000. Google doesn't. Facebook doesn't. MySpace certainly didn't. So you have to throw some bombs and know that not all will connect, and if you fail, fail fast and move on to the next thing. […]“– Jeff Berman, General Manager of NFL Digital via mashable.com (10/2011)

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WELCHE KANÄLE LAUFEN GUT?

„[…] Facebook is massive scale, Twitter is a massive scale as well, obviously those are the primary places we look. Google+ is very interesting and something that we're taking a look at. […] And we're really interested in emerging platforms and taking advantage of them. […] We’re not going to limit ourselves to just one or two platforms […]“– Jeff Berman, General Manager of NFL Digital via mashable.com (10/2011)

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Facebook: NFL +6.967.000 Fans Extreme Interaktions-raten,

unabhängig von Ligabetrieb, Playoffs, Superbowl oder Off-Season

Twitter: @NFL +4.392.000 Follower +44.000 Tweets aus

Gameday-News, Dialog und Insights

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Instagram: @NFL +315.000 Fans | +800 Fotos Mix aus Archivmaterial,

Exklusivbildern, Behind the Scenes, … näher kommt man als Fan nicht ran

Pinterest: nfl +9.600 Follower | +300 Pins Von Trivia über Liga-Infos bis

hin zu Team-News ist alles dabei

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FANTASY FOOTBALL ALS CONNECTOR DIE NFL BIETET EIN UMFASSENDES FANTASY-

PROGRAMM.

DER CLOU: HARDCORE-FANS FIEBERN MIT MEHR ALS NUR EINEM TEAM MIT UND VERNETZEN SICH MIT ALLEN ANGEBOTEN ALLER TEAMS.

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LET‘S HAVE A LOOK.

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CHEERS!