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Social Media in AsiaWhere are the emerging opportunities?

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Today’s Speakers

Thomas Crampton is Asia-Pacific director of 360 Digital Influence for Ogilvy Public Relations Worldwide. Previously, he spent 18 years traveling the globe as a newspaper correspondent, mainly for the International Herald Tribune and The New York Times. He has been recognized with publisher’s awards from The New York Times and citations from Amnesty International for his articles and photography. Thoroughly involved in digital for the last six years, Mr. Crampton writes a widely read blog, thomascrampton.com, and is a sought-after speaker and moderator in the space.

Peter J. Auditore is currently Head of SAP’s Business Influencer Program and a Senior Fellow at the Society for New Communications Research. As a veteran of four technology startups, Mr. Auditore has over twenty years of experience in selling and marketing software to LE and SME organizations worldwide. A frequent speaker at industry conferences and tradeshows, Mr. Auditore has authored many technology press articles and industry white papers.

Robin Fray Carey is CEO and Co-Founder of Social Media Today, LLC, founded in 2007. Social Media Today LLC helps global organizations create purpose-built, B2B social communities designed to engage the customers and prospects they most want to reach. Previously, Ms. Carey founded and managed Custom Publishing Group, a content publishing and sales development company. Robin is a graduate cum laude of the University of Virginia.

Ogilvy Public Relations Worldwide

Social Media in Asia

Ogilvy Public Relations Worldwide

Social Media in Asia

Ogilvy Public Relations Worldwide

Social Media in Asia

Social Media in Asia

Ogilvy Public Relations Worldwide

Asia’s Dominant Social Networks

Ogilvy Public Relations Worldwide

Asia’s Range of Search Engines

Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide

Search Engines

Internet Users as % of Population

Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide

Social Media in Asia

Social Media in Asia

Ogilvy Public Relations Worldwide

Social Media in Asia

Ogilvy Public Relations Worldwide

Asians Enjoy Creating Content

Ogilvy Public Relations Worldwide

Without the internet…

Ogilvy Public Relations Worldwide

More friends online than offline…

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How important are the following channels to you for making recommendations or decisions about business software?

Average Influence (2=Very Influential, 1=Somewhat Influential, 0=Not Influential)

The most important channels are in person Speakers and 1 to 1 Research consulting. Blogs and Micro blogs are the least important.

This is importance of channels, not sources.

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