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A product of MindsArray Technologies Pvt. Ltd. | www.mindsarray.com Overview Bring mobile closer to life
14

SMSTadka & MindsArray

Nov 01, 2014

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Technology

Anurag Jain,the CEO of SMSTadka & MindsArray was a Mente at Headstart Mumbai Mentoring Session
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Page 1: SMSTadka & MindsArray

A product of MindsArray Technologies Pvt. Ltd. | www.mindsarray.com

Overview

Bring mobile closer to life

Page 2: SMSTadka & MindsArray

www.smstadka.com

SMSTadka.com is an Operator Independent VAS service for Indian Mobile Users via Online as well as Offline Retail channels.

Increasing Online Visitor base of 2,50,000 1200 Retailers in Mumbai at present selling services

through Scratch Card based system Reach to 35,000 outlets via Service Commerce Networks

– {OneStopShop, Paypoint, Euronet} Partner with a leading lottery service India for

Distributions {Playwin}

What is SMSTadka.com?

Page 3: SMSTadka & MindsArray

www.smstadka.com

The SMSTadka – Today & In Future

Prepaid Cash Balance

Personalized Value addedServices .

Multimedia Audio / Visual

Mobile ContentMobile

Games & Apps

Mobile Cash Games & Contests

Third Party Services & Shopping

SMS Subscription

Alerts

Mobile Wallet and Payments

Active

Active

Active + More Content partners coming Onboard Soon

3 months: Under Dev

6 months: Under Dev

Coming Soon

Coming Soon

Page 4: SMSTadka & MindsArray

www.smstadka.com

Operator Independent VAS?

Works on All Mobiles - All Networks

All are invited – Mobile users from all networks can use our services.

Mobile Users who are willing to use digital services beyond their operator offerings forms a huge market.

SMSTadka VAS Platform/Prepaid Payment System

SMSTadka VAS

Products

Third Party

Content

Third Party Digital

Services

Page 5: SMSTadka & MindsArray

www.smstadka.com

This is something new SMSTadka has to offer to its users. These services deliver user-specific content based on the parameters collected from the user, like his location, DOB or any other relevant input given by the user.

Ex. Stock Market News Specific to the

Company user picks Daily PNR Status alerts of his PNR Number Kundli Alerts Specific to his DOB and Place

of Birth(These are some of the Examples, However SMSTadka is developing many such services which provide digital content based on the user inputs)

Personalized VAS?

My Preferred

Stocks

My Railway PNR

number

My Wt and Health

My DOB /Place of

Birth

My Savings/ my future

financial goals

My favourite Places/Food/

Fashion/Music/movies

Subscribe through SMSTadka channel

Your Daily PNR Status

Stock Alerts News for you

Your Kundli Alerts

Health & Beauty Tips for

YouDeals & Offers that

you are looking for

Page 6: SMSTadka & MindsArray

www.smstadka.com

A lot of Digital Content and Service Provider companies wish to open their gates to the world of mobile as Mobile revolution came in India before the internet revolution happen.

Some of the example Third Party services which are potential future partner for SMSTadka are Local Deals and Discount sites TV Guide – Best on TV today for you Stock market related services Auction and Reverse Auction Health and Education Content and service providers Any other service which can be delivered via Mobile and wish to

collect payment.

Third Party Services?

Page 7: SMSTadka & MindsArray

www.smstadka.com

SMSTadka is presently offering its services via FMCG channel (Regular prepaid Outlet), Below are the few products in the form of scratch cards

SMSTadka Retail Products

Page 8: SMSTadka & MindsArray

www.smstadka.com

SMSTadka Retail Products contd…

Page 9: SMSTadka & MindsArray

www.smstadka.com

How it works?Step 1: Scratch the area to get the 8 digit code

Step 2: SMS the 8 digit code Eg. ‘63386753’ to the number given: 07 666 888 676

Step 3: Receive confirmation within seconds

Page 10: SMSTadka & MindsArray

www.smstadka.com

SMSTadka High Tech Retailer Panel – Similar Interface for existing S-Commerce Networks

Page 11: SMSTadka & MindsArray

www.smstadka.com

SMSTadka Market Channels

OnlineVia : www.smstadka.com

Payment method: Credit Card, Debit Card and net banking

High Tech RetailVia: PC/Internet Enabled Retail Outlets

Outlet can activate the services directly on the customers mobile or sell him the SMSTadka balance

Traditional RetailVia: Regular Retail outlet selling Scratch Cards

Scratch Cards are sold specific to a service and customer can activate it instantly

Third Party WebsitesVia: SMSTadka VAS Platform

Digital content providers can use SMSTadka VAS platform to sell their services using their online channels

Page 12: SMSTadka & MindsArray

www.smstadka.com

700 Million Mobile users in India Launch of 3G and Lower cost of High end phones Mobile has emerged as the biggest and most

accessible medium for all classes of society Demand for regional content and mobile digital

services was never too high as now Online Payment Services are still not so popular in

India as compared to Mobiles phones usage

Why Now?

Page 13: SMSTadka & MindsArray

www.smstadka.com

Benefits to the Retailers1. Exciting new

product offering for almost every customer

2. More Revenue per customer

3. New and regular Footfall

4. Option to choose service beyond telecom Operator

Page 14: SMSTadka & MindsArray

www.smstadka.com

Anurag Jain

[email protected] www.mindsarray.com +91 900 438 7418 022 - 28881690

For More Details - Contact