SOCIAL CONTENT STRATEGY FOR HIGHER ED Ryan Maguire (@ryjmag) Jill Feldman (@jill_feldman) Princeton University
SOCIAL CONTENT
STRATEGY FOR HIGHER ED
Ryan Maguire (@ryjmag)
Jill Feldman (@jill_feldman)
Princeton University
#Princetagram
#PrincetonAbroad
#BreakoutPton
Engagement
Princeton_U Snapchat stories??
• simple story
• brief idea
• timely message
• live event
• sound bites
• video bites
• surprises
• multimedia
• multi-dimensional
• what fits literally
• what fits figuratively
• until recently…what fits
under a thumb
there are tools
YOU bring…
things.
V
I
D
E
O
audio
think about time.
just a few seconds feels like a long time
You can only post to the tail end of the story!
• everything posts in
real time
• viewable for 24
hours
• only you can
download
• screenshots
HOW’D YOU DO?
3 metrics:
• # of views
• # of screenshots
• # the ‘score’
Strategy • Figure out how and why people use each platform
• Do you have the resources to commit to a worthwhile user
experience?
• Be platform-specific
• Tweets and Facebook posts are not the same. Users can tell. *
• Give followers a reason to follow you on each platform, or commit
to fewer
• Own the conversation
• How are people talking about you online?
• Introduce a hashtag
• Engage
• Encourage interaction. Don’t be a billboard.
• Showcase user-generated content (Authenticity is important!)
#NotATweet
#NotATweet
#NotATweet
Strategy • Figure out how and why people use each platform
• Do you have the resources to commit to a worthwhile user
experience?
• Be platform-specific
• Tweets and Facebook posts are not the same. Users can tell.
• Give followers a reason to follow you on each platform, or commit
to fewer
• Own the conversation
• How are people talking about you online?
• Introduce a hashtag
• Engage
• Encourage interaction. Don’t be a billboard.
• Showcase user-generated content (Authenticity is important!)
• Princeton University
• Department of Geosciences
• Department of Spanish and Portuguese
• Department of Chemistry
• Department of Politics
• Woodrow Wilson School
• Princeton Engineering
• James Madison Program
• Davis International Center
• Davis International Center Advisory Board
• Bendheim Center for Finance
• Pace Center for Civil Engagement
• Center for Jewish Life
• Lewis Center for the Arts
• Princeton Environmental Institute
• Princeton Institute for International and Regional Studies
• Office of Sustainability
• Office of Public Affairs
• Office of Community and Regional Affairs
• Princeton Research
• Princeton Pause
• Office of International Programs
• Career Services
• Mudd Library
• Princeton Library
• Campus Dining
• Princeton University Art Museum
• PPPL
• Princeton Sports Camps
• Alumni Association
• Princeton Alumni Weekly
• Orange Thought Bubble
• Arts at Princeton
Office of Communications
Social Media Steering Committee
Campus-wide SM Group
Social Media Resources
• Meetings
• Campus-wide
• Consultations
• New social media website (socialmedia.princeton.edu)
• Guidelines
• Accounts
• “Best Practices” blog
• Submit content
• Meet the team
#PrincetonSM
Ryan Maguire
Twitter: @ryjmag
Jill Feldman
Twitter: @jill_feldman