sms text message marketing - internet marketing service

MOBILE MARKETING PRESENTATION MOBILE MARKETING PRESENTATION Powered By W.A.S.P (Wireless Application Service Platform)

Company OverviewCompany Overview

Market OpportunityMarket Opportunity

Messaging Platform & CampaignsMessaging Platform & Campaigns

Competitive AdvantagesCompetitive Advantages

Mobile MarketingMobile Marketing

WASP LLC (“Company” or WASP”) is a market driven technology company WASP LLC (“Company” or WASP”) is a market driven technology company operatingoperating in the Mobile Messaging, Video and Commerce market with in the Mobile Messaging, Video and Commerce market with significant application design, development & hosting capabilities. WASP significant application design, development & hosting capabilities. WASP offers a state of the art wireless application service platform that spans a offers a state of the art wireless application service platform that spans a wide spectrum of market segments/applications.wide spectrum of market segments/applications.

Company OverviewCompany Overview

The Company has positioned itself to respond quickly to the evolving The Company has positioned itself to respond quickly to the evolving market needs and is able to bring unique and customized services to market needs and is able to bring unique and customized services to market in a short time. WASP was founded with a cutting edge technology market in a short time. WASP was founded with a cutting edge technology team as the foundation backed up by a strong operations, marketing and team as the foundation backed up by a strong operations, marketing and sales team sales team with a with a provenproven track record in the US. WASP has established track record in the US. WASP has established carrier partnerships globally to grow exponentially with carrier partnerships globally to grow exponentially with explosive growth of explosive growth of the mobile market.the mobile market.

Market OpportunityMarket Opportunity

Nearly 100% of U.S handsets currently in use support SMS messaging. Due to that Nearly 100% of U.S handsets currently in use support SMS messaging. Due to that installed base, text messaging is already being used by 233 million subscribers installed base, text messaging is already being used by 233 million subscribers making it a powerful way to interact with the wireless consumer.making it a powerful way to interact with the wireless consumer.

More than 60% of U.S wireless customers have a handset with a WAP 2.0 More than 60% of U.S wireless customers have a handset with a WAP 2.0 compatible browser. compatible browser. eMarketereMarketer says mobile ad spending reached $1.5 billion on says mobile ad spending reached $1.5 billion on mobile media last year and will grow to $14 billion by 2011.mobile media last year and will grow to $14 billion by 2011.

WASP(WIRELESS

APPLICATION SERVICE

PLATFORM)

WASP(WIRELESS

APPLICATION SERVICE

PLATFORM)

PRINT/TV/RADIO/EMAIL/

VOUCHERS/OTHER

MARKETING

PRINT/TV/RADIO/EMAIL/

VOUCHERS/OTHER

MARKETING

MORE SUBSCRIBERS &

INCREASED DEMAND

MORE SUBSCRIBERS &

INCREASED DEMAND+

SMS U.S Market ForecastSMS U.S Market Forecast

*The response rate for text messaging is 97%

|||||||| SMS Revenues (million $)SMS Revenues (million $) |||||||| SMS Traffic (billion messages)SMS Traffic (billion messages)

Consumer and Consumer and Network ProfileNetwork Profile

* Significant penetration in the youth and young professionals

Under 18

18 to 24

25 to 34

35 to 44

Double Double optopt--in usersin users

Age GroupsAge Groups

*Gender split is representative of the general population demographics

youth and young professionals market * Consumers Age 35 – 44 are the fastest growing demographic in the mobile space today!

Male

Female

35 to 44

45 to 54

Over 55

GenderGender

52%

48%

US Carrier CoverageUS Carrier Coverage

Mobile Messaging Platform Mobile Messaging Platform OverviewOverview

95 MM TARGETED 95 MM TARGETED MOBILE DATA LIST MOBILE DATA LIST (DOUBLE OPT(DOUBLE OPT--IN )IN )

MOBILE VIDEO MOBILE VIDEO

LIVE/VOD CONTENTLIVE/VOD CONTENT

SMS COUPONSSMS COUPONS

YOUR CAMPAIGNGOES HERE

WAP/WEB SITEWAP/WEB SITEEXISTING CLIENT EXISTING CLIENT

DATA LISTDATA LIST

WEBWEB

TVTVRADIORADIO

PRINTPRINTADSADS

W.A.S.PW.A.S.PSMS COUPONSSMS COUPONS

MOBILE ALERTSMOBILE ALERTS

BROADCAST GROUPSBROADCAST GROUPS

VOTING / TRIVIAVOTING / TRIVIA

PREMIUM CAMPAIGNSPREMIUM CAMPAIGNS

HERE

MOBILE COMMERCEMOBILE COMMERCE

WASP WASP CampaignsCampaigns

Mobile VideoMobile VideoLive and On Demand Streaming capabilities Live and On Demand Streaming capabilities Iphone, Android, Blackberry and other smart phonesIphone, Android, Blackberry and other smart phones

Mobile ContentMobile ContentUpload VOD and generate streaming linksUpload VOD and generate streaming linksPush links via SMS or WAP portalPush links via SMS or WAP portal

WAP / Website WAP / Website Mobile and WEB storefront automatically generated for all Mobile and WEB storefront automatically generated for all merchantsmerchantsAutomatic Device Detection to serve the optimized Mobile SiteAutomatic Device Detection to serve the optimized Mobile Site

SMS Coupons SMS Coupons Weekly coupons can be sent via alerts in subscription format. Weekly coupons can be sent via alerts in subscription format.

nn For example, $4.99 per month to receive 4 coupons a month for each For example, $4.99 per month to receive 4 coupons a month for each category (shoes, gifts, jewelry, etc)category (shoes, gifts, jewelry, etc)

Mobile Alerts Mobile Alerts Alerts directly to phone (hurricane alerts, football scores, reminders, Alerts directly to phone (hurricane alerts, football scores, reminders, college shooting, bank balance threshold)college shooting, bank balance threshold)

WASP CampaignsWASP Campaigns

Broadcast Groups Broadcast Groups Mass message to a subset of users in a single clickMass message to a subset of users in a single clickAll groups are self maintained by client, add / modify group users, All groups are self maintained by client, add / modify group users, upload a set of users into a groupupload a set of users into a group

SMS Voting / Trivia SMS Voting / Trivia Offer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to clientOffer voting campaigns, quizzes, reverse auctioning to clientCan also send results to every subscribed user after voting endsCan also send results to every subscribed user after voting ends

Simple / Premium CampaignsSimple / Premium CampaignsSweepstakes and ideal for infomercials.Sweepstakes and ideal for infomercials.Double OptDouble Opt--in with 3 (HELP, STOP, AGREE) standard keywordsin with 3 (HELP, STOP, AGREE) standard keywordsPick Winner FunctionalityPick Winner FunctionalityUnlimited KeywordsUnlimited Keywords

Broadcasting and NewslettersBroadcasting and NewslettersCreate Groups Create Groups Mobile and Web OptMobile and Web Opt--ininError ReportingError ReportingOptOpt--Out and Response MessagingOut and Response Messaging

WASP CampaignsWASP Campaigns

Support Chat & Group ChatSupport Chat & Group ChatAPI for 3API for 3rdrd party integration party integration Online Portal for Web to SMS support.Online Portal for Web to SMS support.

Mobile CommerceMobile CommerceEasy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for membersEasy to Use Web/WAP portal for members

nn Less Shopping Cart AbandonmentLess Shopping Cart AbandonmentUp sell Technology Up sell Technology

nn Increase average order Increase average order White Label Reseller PlatformWhite Label Reseller PlatformIntegrated with all popular payment gateways. Integrated with all popular payment gateways.

Micro PaymentMicro PaymentMultiple product and billing options Multiple product and billing options Instant and Intuitive Campaign Set Up. Instant and Intuitive Campaign Set Up. Carrier Certified Campaign message Flow.Carrier Certified Campaign message Flow.97% Coverage in U.S.97% Coverage in U.S.Low barrier to Entry and Excellent ROILow barrier to Entry and Excellent ROIBilled directly to the cell phone of the user through the carrierBilled directly to the cell phone of the user through the carrier

Wasp’s Marketing Reach Includes:Wasp’s Marketing Reach Includes:95 MM U.S. consumers 250MM+ consumers in Europe & Asia Double opt-in consumers – assures responsive audienceProspecting, house file matching and merge optimizationMulti-Channel Reach: Mobile Address, Email Addresses & Postal addressesSelf Reported buying profiles: Targets channel purchasing preferences, category buying patterns,

Mobile Marketing Mobile Marketing

Self Reported buying profiles: Targets channel purchasing preferences, category buying patterns, hobbies/lifestyle interests and membership preferences to create a targeted, point of interest advertising channelDemographics – Targets self reported age, income, gender, marital & family status, ethnicity, religion and moreOpt-outs are updated Daily – New consumers are added weeklyTurn-Key program – We provide set up, generic short-code and full support at one low price per thousandUsers are protected from SPIM – Your offer rides on our opt-in and we adhere to MMA best practices

Utilize Mobile Marketing to Drive:Utilize Mobile Marketing to Drive:

Lead GenerationMobile WAP SiteCouponsTrivia/ Survey

Website Traffic and SalesMobile PurchasesRetail SalesText to Call

Mobile Marketing Mobile Marketing ––Recommended StrategyRecommended Strategy

StrategyStrategyThe revenue generating strategies for Company(s) using mobile marketing are :

Promotion of short code on radio spots with no limitation and building a mobile list. Generate Revenue using Premium SMS campaigns.Create a new touch point with your customers in a less crowded and more highly responsive mediaTargeted Mobile Data Lists to reach end users directly on their mobile.Conduct product research, customer surveys, contests/trivia campaigns to increase customer touch points further enhancing the brand

Trivia/ SurveyText to CallMobile Site

Tracking Tracking and Reportingand Reporting

Tracking and ReportingTracking and ReportingMaximize results by using call to action incentives :

Mobile coupons Limited time offers Drive sale via web, hand-held device, call center or retail. Use short-code similar to how a key code is used to track media performanceUse short-code similar to how a key code is used to track media performance

Response and conversion rates are based on :Track number of messages sent to carrierTrack messages received by end userTrack number of click through to WAP siteTrack number of end user opt-insTrack number of end user opt-outsTrack number of “Mobile Commerce” conversionsTrack number of “CLICK TO CALL” requests

Competitive Competitive AdvantagesAdvantages

Wide array of services under one intuitive portal.Wide array of services under one intuitive portal.

Capability to quickly Capability to quickly adapt the specifications for volume customers adapt the specifications for volume customers or design to specifications via the client/server model. or design to specifications via the client/server model.

Quality, price andQuality, price and features features allowallow WASPWASP to to compare very favorably compare very favorably with with the the competition.competition.with with the the competition.competition.

Automatic Invoicing and BillingAutomatic Invoicing and Billing

Commissions payout and Reseller HierarchyCommissions payout and Reseller Hierarchy

API for 3API for 3rdrd party integrationparty integration

Box Clients may write their own custom modules into the portal Box Clients may write their own custom modules into the portal keeping their data privatekeeping their data private

Unique combination of proven expertise within the management Unique combination of proven expertise within the management team.team.

Thank YouThank YouThank YouThank You