SMS and Mobile Marketing Overview by Simplified SMS

www.SimplifiedSMS.com

All-in-One SMS Mobile Marketing

Overview

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Simplified Alerts www.SimplifiedAlerts.comOne-Way; One-to-Many Group Texting

Simplified Solutions + Simplified SMS

Digital Marketing and Technology Agency Since 2002Dedicated team of experienced marketers and technologists2008 - Simplified Alerts and Simplified SMSHundreds of clients across dozens of verticals

Simplified SMS www.SimplifiedSMS.comAll-in-One Interactive Marketing. Advanced Integration.

Focus on integrated solutions with supportive launch programs including training and marketingTom Casale - [email protected], Managing Partner

Online Marketing and Technology SMS Message and Marketing Management

mailto:[email protected]

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OPTIMIZEThrough reporting and feedback… Maximize your program.

Set the Scene

GROWFind and Build your subscriber list. Best Practices to do so.

An overview of today’s presentation

ENGAGECommunicate well…

50% of American adults own a smartphone as of February 2012, up from 36% in February 2011

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Defining Mobile Google’s take related to the upcoming election http://youtu.be/9GalBu_cEkM

http://youtu.be/9GalBu_cEkM

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INTEGRATED ONLINE / MOBILE MARKETING

EMAIL• Loyalty-driven• Used to activate

others.

SMS MARKETING• Text

engagement• Extends email

MOBILE WEBSITES•Satisfy mobile efforts

•Address growing segments

SOCIAL•Extend the reach of campaigns

•Driven by Likes and shares

MOBILE ADS• Drive new

opportunities• Connect ‘in-

hand’• Geographically• Demographical

ly

The most successful programs should include these channels to maximize opportunities for increased awareness, leads and business.

EMAIL

SMS MARKETING

MOBILE WEBSITES

SOCIAL CHANNELS

MOBILE ADS

www.SimplifiedSolutions.biz

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GROW!

ALWAYS Opt-InGoverned by Mobile Marketing Association and CTIA Rules and Guidelines. Email is governed by the Can Spam Act of 2004.

Best practices

MMA Consumer Best Practices Guidelinesdemand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS.

www.MMAGlobal.com

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Why?

Today, the majority of smartphone users use their smartphones daily for searches

The majority of smartphone users (59%) are unaware that advertising is incorporated into their mobile usage

GROW: Mobile Advertising

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How?

Determine your target audience and set the goals for the campaign(s)

Is it to drive interest for an event; sell registrations online or capture leads?

Is your website mobile-ready to accept traffic?

Google Adwords• Keyword research• Build campaign• Set budgets and targets• Determine ad mix• Sets Goals and Conversions• Measure Success


Your Ad

Mobile Website

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Search Ads versus Display Ads

Search

Text Ads

Click to Call

Click to Download

Ads with Offers

Static and Multi-Page

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Search Ads versus Display Ads

Display

Interactive Video Ads

Static and Multi-Panel

Click to Download Ap Ads

Tablet Image Banners

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Web Sign-up• Custom Web sign-up

page

Keyword and ShortCode• TEXT ‘KEYWORD’ TO

12345

UPLOAD• Load your CSV file into

your system

Branded FormIntegrated via Widget• Websites• Social Channels • Blogs

Gives you the greatest flexibility for design and messaging

Portable and Easy

Use your custom shortcode and relevant keyword to join the program

Use multiple keywords to enroll in specific distribution lists

Must be Opt-In

Load new and old lists

External sources

Requires vetting and approval.

GROW!

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QR Codes• Unique code for your list

Social Media Widgets• Social Opt-In Signups

OTHER• Add cellphone fields to

forms

Highly portableUse via online and offline channels

Opt-in directly to your list

Across Most Channels

Create portable widgets through Facebook, Twitter, Google + and LinkedIn

Use Existing Forms

Add a cellphone capture field to inquiry and lead-capturing forms

Make sure your CRM captures them too

GROW!

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Consumer Behavior

According to Google’s website ThinkWithGoogle.com; nearly one-third of respondents would rather give up TV or their computer in favor of their mobile device.

80% of respondents never leave home without their mobile device.

ENGAGE: How Important is Your Mobile Device?

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Industry Statistics

There are 95.8 million smart phones or wireless-enabled PDAs in the US

80% of cell phone users are willing to receive opt-in text messages.

Nearly 7% of all U.S. web traffic comes from mobile and other non-computer devices

(CTIA June 2011)

EMail vs. SMS

The average email open rate is approximately 6.5 hours.

The average SMS text message open rate is approximately 4 minutes.

The overall delivery rate for email is approximately 26%.

The overall delivery rate for SMS is approximately 98%.

What is SMS Mobile Marketing?Consumers in our hand

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ENGAGE: SMS Marketing

SMS Features

Mobile Coupons – electronically offer free gifts, % discounts, incentives that are tracked by redemption codes

Mobile Voting and Polls – Text a keyword toyour shortcode to vote for a favorite

List Enrollment – Enroll members in your listsvia text with shortcodes or web via QR codes

Mobile eCards and Appointment Reminders – Pre-schedule promotional reminders like Birthday Club or product renewals

Push to Email, Twitter and Facebook – Send your messages through email and social channels

MMS Features

Images – Send images to lists; great for sending QR or bar codes

Video – Send short videos directly to your subscribers

Voice Broadcast – Send a voice message to registrants. Covers the ‘triad’ of messaging; text, email and voice.

MMS Example: Real Estate

Text short code numbers to receive info like video tours, images, text, web links and

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Mobile Coupons

Traditional retail coupons are great until you have to worry about planning, scheduling, printing/reprinting, and mailing costs. Even then, customers can forget to bring in their redeemable coupon. Simplified SMS combines the power of electronic coupons and the convenience of mobile phones with its Mobile Coupon features. • Create unique promotion codes for

each individual SMS Mobile Coupon• Easily redeem each coupon using

Simplified SMS web-based software• Track redemption rates and revenue

earned

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SMS Voting

Create engaging SMS votes and polls.

Customers vote via text messaging: • Join by texting a Mobile Keyword to a shortcode.• They will then immediately receive back a text

message that's customized by you with all the choices they can vote for. Asked a multiple choice question with up to TEN choices.

• Every vote is categorized and tallied • Each mobile phone can only vote one time

Great for • Retail: Ask customers what their favorite brands

are.• Product Development: Ask customers to vote for

their favorites.

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Text-To-Screen

Live messaging at events

Text a mobile keyword (e.g. ‘SimSol’) and a text message to a designated short code (e.g. 12345) which then can be projected onto a large screen at your venue in real time.

Filter messages, specific words, and/or block flagged phone numbers. Great way to grow the database.

Engagement Benefits• Real Time Interaction via SMS mobile text.• Build crowd participation & interaction from

your audience.• People can text-to-screen questions,

contests, raffles, announcements, crowd-engaging promotions, etc.

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MMS (Multimedia)

Extends the reach of 160 characters

MMS is the new standard in mobile messaging • Often gets 2 to 3 times the response

rate in comparison to standard text messaging alone.

Increased Direct Response RateBecause of its interactivity, MMS videos increase user interest and boost direct response rates from people that are tired of just seeing boring text. It's also the perfect way to showcase to your customers that your business is on top of the latest technologies.

Example: Nissan sends video to their techs to demonstrate a procedure

MMS Example: Real Estate

Text short code numbers to receive info like video tours, images, text, web links and

MMS Features

Images – Send images to lists; great for sending QR or bar codes

Video – Send short videos directly to your subscribers

Voice Broadcast – Send a voice message to registrants. Covers the ‘triad’ of messaging; text, email and voice.

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Shuffle Responder

AUTOMATED random promotion generation

• Create 10 different promotional text messages for your business.

• Executes custom auto-responders via text and email that can further qualify the list.

• Create segmented lists based on responses.

• Control response delivery.

Case Study: Restaurant

A restaurant signs up to use the automated Shuffle Responder for an upcoming promotion. Table tents and/or other in-store signage direct customers to text "Specials" to 00000 to receive our daily specials. Customers can easily opt into the program by texting the keyword at their tables. Customers receive a special text message from the pool of different auto responders. When customers text the same keyword again ("Specials" to 00000), they will receive a different promotional message (the shuffle responder) until the pool of auto responses have been exhausted.

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QR Codes

A Quick Response Code is a two-dimensional barcode that can be scanned by a smart phone's camera to transfer important information back to the phone. • List enrollment: Automatically composes a

text message with your keyword and short code so that all people need to do is press SEND to join your mobile list.

• Scan a QR Code and automatically link to a webpage of your choice for more info about your product.

• An automated text message can be sent back to them with a special coupon or offer, and you automatically store their mobile numbers in your database so that you can text them later.

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Loyalty Program BETA

Reward users for program participation • Businesses just define a reward and then

select the amount of points that customers must accumulate before being able to redeem their prize.

• Consumers can either scan a QR code or text in a mobile keyword, which the business approves in real-time upon each in-store visit or purchase.

• This extra step protects the business against people who might try to use the system to fraudulently add points.

• When customers accumulate enough valid points to reach their rewards goal, they are sent an automatic text message to confirm that they can redeem their prize.

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SUCCESS STORIES

Well known industry successes with SMS Marketing

Marriott Hotels contributed 1.2 million in bookings to SMS in one quarter, 1/3 were redeemed the same day.

Dunkin Donuts used a text campaign to increase sales by 9% through short messaging and coupons


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MOBILE WEBSITESA new way to see things

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Mobile Websites

You need to consider…

7% of total Internet traffic comes from mobile devices; mcommerce is growing to $119 Billion by 2015

eBay expects customers to buy and sell $8 billion of merchandise in 2012

PayPal expects to see $7 billion in mobile payment volume in 2012

Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile.

Local mobile ad spend will grow from US$404 million to $2.8 billion

How?

A mobile version of your website is critical for integrating into your mobile marketing program

Can be custom-built; but should focus on the core pages if not the entire site

Track analytics on your mobile site to see traffic and conversion rates

Services like Google’sGOMO website offergreat insights into how to Go Mobile


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EMAIL SMSA perfect match


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1-2 Punch

SMS / Text Messaging programs are the next best way to get messages

immediately into the hands of your customers.

Nothing can deliver a quick message more efficiently.

Combined with your Email Marketing program it’s knockout a 1-2 punch.

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Email is the Spark… SMS is the flame

Light up an integrated program

It’s all about the VALUE; why join?

An SMS program can deliver rewards and incentives instantly in the hands of customers

Email and social are the core… SMS can be an instant, exclusive reward

However, mail has a lesser-decay rate… meaning folks tend to save email messages as bookmarks and reminders

Capture cellphone numbers where you capture emails AND through keywords, QR codes and webpage sign-up links

Your first campaign…

Start with an email to your email list to encourage SMS signups; announce it as a new program with a link to the sign-up page or keyword opt-in

Announce the Terms of the program; how often will you send texts?

Then, activate an instant coupon for redemption; send an email confirmation too.

Begin your program with a bang of a promotion or reward; send also through email, FB, and Twitter


All-in-One SMS Mobile Marketing

Overview

Thanks!

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[email protected]

www.SimplifiedSolutions.biz


@iBestPractices

http://www.linkedin.com/in/tomcasale

WebMarketingCaseStudies.com

Case Studies

Tom Casale, Managing Partner

312-846-7669 x1001

SMS and Mobile Marketing Overview by Simplified SMS

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