Smoking Past and Present Advertising

StarterListen to the title and LO.Write it into your books.

AdvertisingLO: To identify how attitudes towards

smoking have changed

PASTADVERTS

Pretty Woman – makes smoking look cool

Doing sport – Smoking doesn’t affect your ability to do exercise

Boating – Smoking is associated with leisure

Analysing adverts

• Each table will be given an advert from the past to analyse.

• Label the advert to show what people thought about smoking in the past.

• You have 5 minutes then each group will present their advert to the rest of the class.

1. Mind map:

• My opinion of these adverts is…

• Today we know that smoking is bad because….

How adverts persuaded people

to smoke.

2. Complete the sentences:

Advertising

Cigarette Advertising has been banned in the UK since 2002.

You are more likely to see adverts to help people give up smoking.

We will watch some examples now. After each video I want you to tell me why it is effective.

http://www.youtube.com/watch?v=688uHz6QYkQ

http://www.youtube.com/watch?v=UgtzVS_oeq0&feature=related

http://www.youtube.com/watch?v=0hySFt8O11A

• http://www.youtube.com/watch?v=lEc-Rsv9pMc

• http://www.youtube.com/watch?v=P7L4LVfHCSE

• http://www.youtube.com/watch?v=8EHBA5JHd0E• http://www.youtube.com/watch?v=gugjMmXQrDo

Finish these sentences

• Today, adverts about smoking are about…

• They try to persuade people to give up by…

• I think the most powerful advert was….. (and explain why)

Extension:What do you think the best way to stop people smoking is?

1

4

2

3Cigarette packets now have these pictures on them.

Which has the most impact and why?

HUMAN RIGHTS

Does the government have the right to try and stop people smoking?

HUMAN RIGHTS

Does the government have the right to try and stop people smoking?

YES!

Give one reason why the government

should be able to stop people smoking.

NO!

Give one reason why the government

should not try and stop people smoking.