SPEAKER: Alan Moore TITLE: Assets & access in the inten9on economy COMPANY: SMLXL Ltd
Jan 27, 2015
SPEAKER:AlanMoore
TITLE:Assets&access
intheinten9on
economy
COMPANY:SMLXLLtd
NO STRAIGHT
LINES: creating assets and access in
the intention economy
@alansmlxl | www.smlxtralarge.com alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
The 6 Laws of Mobile
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
1. Value over culture
Interaction, Entertainment, Expression, Transaction.
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
2. The law of the ecosystem
Roles of all players must remain in collaborative Balance
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
3. The empowering nature of mobile
A remote control for life
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
4. The value of time zones
“In-Between-Time”
“Golden Time”
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
5. Mobile-specific business models are essential
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
6. The future is simplexity
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Refined data the black gold of the 21st Century
Alex Pentland, director of MIT’s Human Dynamics Laboratory, “Using location data, I can say a lot about the music you like... for example, your financial risks.”
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Mass customisation
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Recommendation engine, usage based, data fed
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Curation of content, packaging of content, filtering and sense making
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Ubiquity = Everywhere
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Mobile enabled commerce alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Designing for time zone needs
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
stretching and blending time
Activities during the day, but most product purchases between
10pm and 2am
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
45% response rate €83m revenues in 2008
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Business foundations 4C’s
connectivity
commerce
culture
community
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Value is created not only in the purchase of goods it is co-created by the Girlswalker community.
Self-expression, self-esteem, fashion knowledge, peer group recognition, shopping satisfaction.
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Making business through transparency of data
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
My Yoad? Yoad /‘jэυd/ 1. n. a file in database storing a person’s profile information and consumer lifestyle preferences for use as an interface between companies determining whether to send a highly relevant commercial communication to that person (normally to their mobile telephone). [orig. unkn.]
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Qustodian innovating with communities of passion, with data, with technology, & revenue models – Exhibit [a] Atletico Madrid. http://uk.qustodian.com/
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Assets & Access in the cultural sector
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
What does mobile mean?
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
the cultural
organisation assets
Rolling Exhibitions
Permanent collections
Archives
Lots of stuff in storage
Implicit Knowledge: curators
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
the cultural
organisation assets
Rolling Exhibitions
Permanent collections
Archives
Lots of stuff in storage
Implicit Knowledge: curators
communities of
interest
Public
Corporations
Universities/ academia
Business
Other museums / cultural institutions
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
the cultural
organisation assets
Rolling Exhibitions
Permanent collections
Archives
Lots of stuff in storage
Implicit Knowledge: curators
communities of
interest
Public
Corporations
Universities/ academia
Business
Other museums / cultural institutions
motivation
Money
Pleasure
Self improvement
Status
Professional information
Inter-related alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
org+ values
passions needs
Networked communities of interest
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
The link economy: create bundles of products and services
Data driven: Amazon data architecture – recommendation engine, Apple genius and iTunes, personalisation
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Creating access to assets
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
‘digital curator’
the expertise of heritage institutions is a
value proposition used to generate income.
Customer groups: consumers, academics researchers, business professionals.
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
‘digital curator’
digital services centred on the collection materials. ‘refined’ metadata, like specialist background information on a collection, or digital teaching packages.
Archives offering courses to archive researchers, including novices.
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Tate Britain online courses £20 on artists’techniques and methods (www.tate.org.uk/learnonline).
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Archives: traditional view
Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Archives as a platform Archives offering courses/services to archive researchers, & other communities of interest. Note cultural org now a platform creating new access around its assets
Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for economies of scope
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Knowledge working
txteagle
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
What does txteagle teach us?
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Deconstructing organisation
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Innovation in banking by creating a connective tissue through the mobile web
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Trust gap with public.
Antiquated legacy technologies make innovation difficult.
Commoditization driving customer apathy.
PFM entrants lack transactional relationship with customers.
I have tried Bank of America. Um, no. Never again. 35$ overdraft charges? What?
Customer service telling me that the balance shown online is not the most up-to-date?
I've had a lot of issues with Bank of America...It is absurd that they take advantage of us.
– Josh B. beta invitee
“Banks fail to meet customers’ expectations
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
With real-time and mobile, customers can engage more closely with their finances.
Categorize and label expenses on-the-go.
Understand the impact of spending decisions on goals in real-time.
Real-time processing to close the engagement loop
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Goals enable customers to automatically save for future events.
Safe-to-Spend automatically calculates the customer’s spending cushion.
“Cruise control for your money.”
Goals and Safe-to-SpendTM
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Customer Goals are a very strong predictor of purchase intent.
Goals allow companies to engage prospective customers with the right offer at the right time.
Context sensitive: desktop, tablet, smartphone.
Goals enable relevant offers
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Full transparency into customers’ transaction histories.
Ability to provide customers with relevant discounts and coupons.
Context sensitive: desktop, tablet, smartphone.
Transaction history informs coupons and discounts offered to customer
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Ryoji Kaneko is always looking for work
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Help Networks – the buying
and selling of time
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Augmentation is merely the layering of information and data to create more value – like a map!
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Recommendations
Identity Reputation scoring
schedule
proximity fees
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
So what we face is a design problem & challenge
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for the intention economy
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for data + linked economics
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for deeper engagement
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for personalisation
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for customisation
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for communities of interest
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for participation
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for convergence
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for service
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Design for context
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Disrupt yourself before someone does it to you
alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
Alan has been described as a charismatic visionary, who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world.
With his insight on these interlocking trends; Alan enables companies and organisations to develop winning ways for how businesses and organisations can succeed in the early 21st Century.
Alan is currently working on his next project No Straight Lines: making sense of our non- linear world. A project that investigates the complex and interwoven challenges we face today and how we can design innovative ways to solve some of the intractable dilemmas that now confront us – publication due 2011.
More info about what we do: http://ht.ly/4BFrB Information on No Straight Lines: http://ht.ly/4BF7g
NO STRAIGHT
LINES: creating assets and access in
the intention economy
@alansmlxl | www.smlxtralarge.com alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011