Smlxl anthropological view of our non-linear world

NO STRAIGHT

LINES: making sense of our non-linear world

alan moore | www.smlxtralarge.com | no straight lines introduction 2011

Anthropological view of culture DDB Berlin & Amsterdam

Faultlines


As as a new economy takes hold, as a

consequence of the old one faltering, it

unleashes a powerful set of forces that cleave the

fabric of the economy along fault lines.


Between new industries and mature ones


Between modern organisations and firms that stay attached to the old ways


In capabilities between those trained to participate in the new technologies and those whose skills become increasingly obsolete


Structurally between thriving new industries and the old regulatory system


This non-linearity is causing a comprehensive restructuring of society at large – breaking old models of organisation

trailblazers

hospicing of old system

the emergence of a new system

collapse of system

the life and death of eco-systems

The trilemma of a non-linear world

Social Organisation

Economic

network complexity

social complexity systems complexity

Organisational, social, economic

change

Ambiguity: the coming age of

uncertainty

From (simple) linear to


WTF!? to (chaotic) non-linear


The bible visualised with all the inter-relationships it contains – a metaphor for the coming age

of uncertainty

Lets examine some of the forces that are creating this trilemma

Migration of economic power

The fight for economic survival The fight for resources The fight for talent – and for the best-educated young The fight for the space of mind of your audience


“Big firms have allowed themselves to be seen as detached from society” andrew witty, glaxosmithkline


Asocietythatdoesnotrecognisethemoralityof‘enough’willseeexcessesrisewhichvergeontheobscene

Capitalists,arecapitalism'sworstenemy‐andparticularlythemarketfundamentalisttendencywhichhasbeenintheascendantforthelast20years.

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A society that does not recognise the morality of ‘enough’ will see excesses rise which verge on the obscene…


“You judge a modern society, not by what it consumes but – by what

it throws away” zygmunt bauman



A more unfair world


We are programmed to live a very limited life in the modern age

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Human nature is not like a machine

The hungry spirit


Increasingly secular society swapping the wings of angels in a church…



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Noisy ghosts in the machine

called life

in contrast, nowadays, a great many phobias and

depressions are linked to fearfulness of how to be in the

world and whether one is acceptable or not.


“What we are encountering is a panicky, an almost hysterical attempt to escape from the deadly anonymity of modern life… and the prime cause is not vanity… but the craving of people who feel their personality sinking lower and lower in the whirl of indistinguishable atoms to be lost in a mass civilisation”.

Our industrial world has deconstructed humanity almost to the point of deconstruction



The most prescribed drug in the world is for depression

Our reaction to living in an ambiguous world… fearfulness


Fearfulness leads to fundamentalism…


Fundamentalism of many types

Intolerence…


… of many types


Humanity is in the A&E

Me, We – Jung re-wired for the 21st Century

I + We = why?


What affects us today has a great deal to do with answering this question


“Me We”


Ali’s shortest poem

“I” Needs “We”

to truly be “I”

carl jung


Me

Single Many

Other Family

Community

Self ?


Identity and belonging (community, and social cohesion) is defined by how we meaningfully connect with the world around us

“Happiness is only real when it is shared”


Coordination Vs.

Cooperation


power This is a story about


Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,

state, government, society, commerce


Q: did the Catholic church see Gutenberg coming?



Gutenbergs little wooden printing press was used as the tool by Martin Luther to overthrow the hegemony of the church in Europe and change the direction of political power

A technological revolution…

alan moore | www.smlxtralarge.com | media hungary 2011

Or a social one? alan moore | www.smlxtralarge.com | no straight lines introduction 2011


Organisations from Mars

People From Venus


Trust networks challenge outmoded models of organisation & control

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Institutional failure, people are getting what they need from each other


HOS Human Operating System


“Networked communication

media is the

connective tissue

for society”



Adaptability Speed

Ingenuity

Scale Justice Vision

Compassion Independence

Citizenship


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We seek a return to the spirit of the Enlightenment but on terms appropriate to our own age


Short intermission

alan moore | www.smlxtralarge.com | hyperisland 2011

Designing for participatory cultures


Folk culture ?


Culture made by the folk by us you and me - participatory


http://www.Hlickr.com/photos/nathaninsandiego/2723981272/

Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central stage in discussions of the media industries and their future in the context of digital culture

Participatory culture


2005 YouTube

36 hours video every 60 secs of every day

Facebook A congregation of 650 million

Myspace Destroyed by News Corp




“Precedents for conceiving political change. 18th Century France, it was the language used by pamphleteers, and journalists as the rhetoric of public action”. tony judt, ill fares the land



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Craigslist and the

“paid for” classified ad

market


Newspapers did not

understand the language

of a non-linear world


“The production of shared software is communism” steve balmer


Mutuality is our business strategy” Alan Rusbridger –

“

2010


Language enables us to properly describe the world around us, and engage in meaningful action


Everyone has a voice || The tools of creativity are widely distributed || It’s easy and cheap to experiment || Capability counts for more than credentials and titles || Commitment is voluntary || Power is granted from below || Authority is fluid and contingent on value-added || The only hierarchies are “natural” hierarchies || Communities are self defining || Individuals are richly empowered with information || Just about everything is decentralized || Ideas compete on an equal footing || It’s easy for buyers and sellers to find each other || Resources are free to follow opportunities || Decisions are peer-based.


read & write

http://www.flickr.com/photos/9912988@N02/2696483201



The new media landscape is liquid and linked

Interconnected business models


Ubiquity = Everywhere


An “old-new” cultural economy: markets are conversations


“20th Century economics mistakenly assumed that market transactions are an ideal and even default model for human interactions. But some kinds of value can’t be created by markets, only by a set of shared and mutually coordinating assumptions – cultural”. clay shirkey


org+ values

passions needs

Communities of interest & the economics of sharing


Business foundations

connectivity

commerce

culture

community


Markets are conversations

participatory

consensual deliberative

associative


blendedrealityBlended reality Its not online or

offline…


People embrace

what they

create

Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs


Embedded Sociability

http://www.Hlickr.com/photos/an_untrained_eye/1195966967/


Open

Innovation Legal

Frameworks Business models



Deconstructing organisation


creative commons + open source

Nine Inch Nails release their latest album under a Creative Commons

License +

Linux and Apache operating software

Use creative commons and open source frameworks


Crisis drives innovation alan moore | www.smlxtralarge.com | innovation & the mobile society 2011

alan moore | www.smlxtralarge.com | innovation & the mobile society 2011

Kenya post election violence



[1] free & open source, [2] dynamic timeline, [3] interactive mapping, [4] multiple data streams


High cohesion

Low cohesion

we I

I + we = why?


Lunch


Disruption does not ask permission


The following are stories about the literacy, or lack of, about how to engage in a non-linear world.


You no longer need to rent someone else’s audience

Booz & company estimates that by 2015 the $ volume of physical goods sold through social media should rise six fold to $30bn from $5bn this year – and sales of services through social media are equally promising


Nokia will never release a touch-screen phone!


So somebody else did…


Apple’s market cap is the 3rd largest in the world. Nokia had 40% market share and makes $1bn Apple has 3% and makes $1bn


Lets talk about Android…

… Android could earn Google $10bn per year – Eric Schmidt

Refined data the black gold of the 21st Century

Alex Pentland, director of MIT’s Human Dynamics Laboratory, “Using location data, I can say a lot about the music you like... for example, your financial risks.”


Recommendation engine, usage based, data fed


Making business through transparency of data


My Yoad? Yoad /‘jэυd/ 1. n. a file in database storing a person’s profile information and consumer lifestyle preferences for use as an interface between companies determining whether to send a highly relevant commercial communication to that person (normally to their mobile telephone). [orig. unkn.]


Qustodian innovating with communities of passion, with data, with technology, & revenue models – Exhibit [a] Atletico Madrid. http://uk.qustodian.com/


Be realistic imagine the impossible then create it!


The story of Local Motors reinventing the automotive industry


http://www.flickr.com/photos/10359714@N03/3056979962


what if…

we build the car of your dreams?

it was green?

we made it in your town?

we listened

we did it?


Competition & Community

Threadless Local Motors


A community of practice





Lessons


Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production

whole systems


Fundamentally changes the relationship to supply and demand

Distributed knowledge network both Hyperlocal & Superglobal

knowledge


Open Source & Creative Commons Inoneyear44,000designsweresubmittedtoLocalMotors,and3600innovatorshavesharedtheirknowledgeandinsights.

legal, innovation, community


In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.

accelerated innovation with community


5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5

velocity and cost


Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.

economics, people, regions


C

Constant Feedback loop

aka: the learning organization

learning


The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy.

summary

6principles


Nova et Aucta Orbis Terrae Descriptio ad Usum Navigatium Emendate: “new and augmented description of Earth corrected for the use of navigation”.

The cultural challenge of

how we get from here to there

philosophy skills

process motivation

tools


[1] Participatory cultures

& tools


[2] Craftmanship

The maker of civilisation


[3] Adaptiveness

The capability to learn is not just nice to have; it has become a key factor for survival – not only for people, but for organisations, and industries.


[4] Ambiguity

Learning to deal with an uncertain

world


Open Innovation Legal

frameworks

[5]


[6] Epic: seek epic wins



No Straight Lines video: http://ht.ly/4HkLp

Learn more http://ht.ly/4BF7g


If we are entering a social and/or technological revolution: What challenges will your clients face and what questions do you need to ask in order to start addressing those challenges today?

Alan has been described as a charismatic visionary, who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world.

With his insight on these interlocking trends; Alan enables companies and organisations to develop winning ways for how businesses and organisations can succeed in the early 21st Century.

Alan is currently working on his next project No Straight Lines: making sense of our non- linear world. A project that investigates the complex and interwoven challenges we face today and how we can design innovative ways to solve some of the intractable dilemmas that now confront us – publication due 2011.

More info about what we do: http://ht.ly/4BFrB Information on No Straight Lines: http://ht.ly/4BF7g

NO STRAIGHT

LINES: making sense of our non-linear world

@alansmlxl | www.smlxtralarge.com

no straight lines introduction 2011