21. februar 201 3 Social Media Week Side 1 – GOING SOCIAL SMK
Nov 30, 2014
21. februar 2013Social Media Week Side 1
– GOING SOCIALSMK
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SMK on social media
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The first steps…
We need more people coming to our events …Let’s make a Facebook
page!
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And we failed…
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Help, you know I need someone, help
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Starting over
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Show it, don’t yell it
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Art to the people
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Why social media?
•Reaching new audiences•Branding
SMK is the clever friend who challenges us to question
andexplore the world we live in; always with a point of view,
alwayswilling to listen and question.
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Why social media?
•Content marketing•Creating relations and bonding with existing audiences•Learning from our fans
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Every tool is a weapon if you hold it
right
http://www.museum-analytics.org/
http://page-analyzer.dk/
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Want to know more?Mikael Lemberg: Facebook is the matrix
http://www.kommunikationsforum.dk/artikler/facetrix-is-the-matrix
Bjarki Valtysson: Facebook as a digital public sphere: Processes of colonization and emancipation.
http://www.triple-c.at/index.php/tripleC/article/view/312
Nicole Ellison & danah boyd: Social network sites: Definition, history, and scholarship.
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
Alice Marwick & danah boyd: I tweet honestly, I tweet passionately: Twitter users, context collapse, and
the imagined audience.
http://nms.sagepub.com/content/early/2010/06/22/1461444810365313
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Thank you for listening
https://twitter.com/sarahgrnhttps://twitter.com/statensmuseum
http://dk.linkedin.com/in/sarahsgroen