Smirnoff Presentation

SMIRNOFF

• One of the best selling Distilled Brand Spirit in the world • A vodka brand which is owned and produced by Diageo • Country of Origin – Russia• ABV – 35% - 50%• Distributed in 130 Countries• Produced in several countries including India, Ireland, Italy, US AND

UK• Smirnoff products includes – Vodka, Flavoured Vodka and Malt

Beverages

Smirnoff Green Apple

• Region: Italy • Base Ingredient: Grain• ABV: 37.5%• Clear anad colourless• Possesses an intriguing taste which is both sweet and sour• Aroma of fresh green apple, lime and pear• Available in Delhi for:

• 750ml @ Rs.980• 375ml @ Rs.317• 180ml @ Rs.240• 60ml @ Rs.85

“Its flavour lights up your taste buds and your night”

Smirnoff Vanilla Vodka

• Sweet taste and aroma of Vanilla• Region: Russia• Base Ingredient: Grain• ABV: 35%• Clear and colourless• Smooth and sweet taste of vanilla• Aroma of vanilla creme • Available in Delhi for:

• 750ml @ Rs.980• 375ml @ Rs.344• 180ml @ Rs.240• 60ml @ Rs.85

“It has a sweet taste and pleasant aroma that makes Vanilla a hit among all guests”

Smirnoff Kissed Caramel

• Region: Illinois, USA • Base Ingredient: Grain• ABV: 30%• Water clear in appearence • Flavours of of caramel, vanilla and butterscotch ice cream followed by a sweet

and rich caramel finish and a hint of salt• The average price at which 750ml bottle of Smirnoff Kissed Caramel is available in India is Rs.888

“The authentic flavour experience of homemade caramel complete with a hint of salt for a true flavour experience”

Smirnoff Blueberry Vodka

• Region – Russia• Base Ingredient – Grain• ABV – 35%• Clear and colourless• Made with natural Blueberry flavours• Blueberry Aroma• Distilled – 3 times• Filtered – 10 times, with 57 quality checks• 750ml bottle of Blueberry Vodka is available in US for $23.99

“Its fresh taste and delightful fragrance dazzle even the most sophisticated party guests”

Smirnoff Whipped Cream

• Region: Russia• Base Ingredient: Grain• ABV: 30%• Distilled 3 times• Clear and colourless • Aroma of vanilla• Smoother and Sweeter in taste• Approximate price for 750ml of whipped cream vodka is $15

“You won't be able to decide whether Whipped Cream tastes best in a shot, on the rocks or as a mixer - dare to try”

Smirnoff Pear

• Region: United States• Base Ingredient: Grain• ABV: 35%• Distilled 3 times• Clear and colourless• Pear flavour comes across the tongue in a fresh and fruity way• A 750ml bottle of Smirnoff Pear is available in NY for Rs.937.73

“Smirnoff Pear tastes like an honest-to-goodness crunchy tree fruit perfect for pleasing picky drinkers”

Smirnoff Orange• Blend of six juicy orange varietals• Distilled 3 times• Region: United States• Base Ingredient: Grain• ABV: 35%• Clear and colourless• Sweet orange aroma with slight sweetness• Available in Delhi for:

• 750ml @ Rs.980• 375ml @ Rs.344• 180ml @ Rs.240• 60ml @ Rs.85

“Creates a refreshingly complex, yet complementary, taste experience”

Smirnoff Raspberry

• Region: United States• Base Ingredient: Grain• ABV: 35%• Distilled 3 times• Clear and colourless• Sweet raspberry aroma• Flavour of dry raspberry with peppery finish• Available in Delhi for:

1000ml @ Rs.995750ml @ Rs.800 375ml @ Rs.317 180ml @ Rs.195 60ml @ Rs.70

“Is rich and robust, it complements everything well, including food, other mixers and most importantly, the conversation”

Smirnoff Pineapple• Region: United States• ABV: 35%• Type: Mini Vodka (50ml) • Distilled 3 times• Clear and colourless• Aroma of tangy Pineapple• Flavour pineapple with a smooth finish• Average price of Smirnoff Vodka in India is Rs.892 (Rs694 to Rs1,090)

“Sipped straight or mixed in myriad cocktails Smirnoff Pineapple is an easy way to dress up your repertoire and impress your guests!”

Smirnoff Watermelon• Region: USA• ABV: 35%• Type: Mini Vodka (50ml) • Clear and Colourless• Aromatic burst of concentrated watermelon• Clean and smooth watermelon flavour• Distilled 3 times• Average price of Smirnoff Vodka in India is Rs.892 (Rs694 to Rs1,090) • Have won bronze medal twice at San Francisco World Spirits Competition

“Smirnoff Watermelon is sweet and never bitter. It's a great vodka to share with friends. All you need is a mixer and a glass to enjoy it”

Smirnoff Fluffed Marshmallow

• Region: USA• ABV: 30%• Distilled 3 times• Clear and Colourless• Flavours of caramel and vanilla mixed with marshmallow• Aroma of Toasted Marshmallow along with Vanilla essence• Price Range of 750ml bottle, ex-tax in INR

Average: Rs887 From: Rs690 To: Rs1,084

“Smirnoff Fluffed Marshmallow is an indulgent way to experience vodka anew!”

Smirnoff Root Beer

• Region: USA• ABV: 30%• Available in 750ml bottle• Distilled 3 times• Spicy and sweet take on vodka with flavours of vanilla and sarsaparilla• Gives a strong flavour of root beer• Average price of Smirnoff Vodka in India is Rs.991 (Rs793 to Rs1,189)

“Smirnoff's 100 proof Spiced Root Beer delivers a bold root beer flavour that can be enjoyed straight or mixed with soda to liven up a staple cocktail”

Smirnoff Iced Cake

• Region: United States• ABV: 30%• Clear and colourless• Great flavour of vanilla cake and nice icing• Crafted from Smirnoff no. 21• Average price of Smirnoff Vodka in India is Rs.892 (Rs694 to Rs1,090)

“This is a unique full cake flavour experience not just notes of sugar and vanilla”

Smirnoff Coconut

• Region: Russia• Base Ingredient: Grain• Type: Bottle Vodka (750ml)• Aroma of sweet toasted coconut • delivers a smooth and creamy coconut flavour• Not an option for those looking for a sweet tropical taste• Winner of a Silver Medal at the 2011 San Francisco World Spirits Competition• Average price of Smirnoff Vodka in India is Rs.892 (Rs694 to Rs1,288)

Smirnoff Coconut lures you in first with a sweet coconut smell moving through a smooth drink with an easy finish to a nice long aftertaste

Smirnoff Cherry

• Region: United Kingdom• Base Ingredient: Grain• ABV: 35%• Distilled 3 times• Clear and Colourless• Smirnoff Cherry is a vodka enhanced with the essence of all-

natural cherries, plump and bursting with flavour

“Smirnoff Cherry is sure to be the start of a most delicious night”

Smirnoff Sorbet Light Raspberry Pomegranate• Region: USA• ABV: 30%• Water-clear in appearance• Aromas of raspberry and bubble gum• Natural fruit flavour, containing strong berry notes and a cool, refreshing

finish• Moderately sweet with intense raspberry and hint of pomegranate• Price range for a 750ml bottle in India in Rs.688 to Rs.983

Full-flavored, sorbet-inspired vodka with natural fruit flavour, containing strong berry notes and a cool, refreshing finish

Smirnoff Sorbet Light Lemon

• Region: USA• Distilled: 3 times• Sweet lemon flavour with candy lemon notes in the

background• Price range for a 750ml bottle in India in Rs.688 to Rs.983

Smirnoff Dark Roasted Espresso 100 Proof• The price range of the product varies from INR 400 to INR 970 across India. • Region: United States• Base Ingredient: Grain• ABV: 50%• Distilled 3 times• Smirnoff Espresso is a cultured and creative addition to any bar• Oozes roast coffee goodness from a nose-full of Italian café aromas to the sweet

taste of expertly prepared creamy liquid

“Espresso packs a punch at 100 proof, but your guests wouldn't know to taste it!”

Smirnoff Lime• Origin: USA• ABV: 35%• Distilled 3 times• Clear and colourless• Aromas of lime zest and lime juice• A fresh and lively lime flavour• Available in Delhi for:

• 750ml @ Rs.590• 180ml @Rs.145• 60ml @ Rs.50

“Smirnoff Lime is the perfect base for a vodka-soda that will keep even the most finicky customer happy”

Smirnoff Pomegranate

• Origin: USA• Proof: 70 Proof Vodka• Type: Mini Vodka (50ml)• Pomegranate flavours blended with citrus, apples, honey and a hint of delicate

Chinese Osman thus flower• Semi-sweet with a hint of interesting bitterness• Tastes like a chocolate-covered cherry cordial with a little vodka kick• Average price range for a 750ml bottle in India is Rs.885with price ranging from

Rs.688 to Rs.983 across India

“If you're looking for a refined fruity flavour to impress your guests look no further”

Smirnoff Strawberry

• Region: United States• ABV: 35%• Clear and colourless• Type: Mini Vodka (50ml)• Distilled 3 times• Swirl candy aroma with vanilla notes• Flavours of strawberry cream with hot finish• Made with essence from Cranberry grains• Smirnoff Strawberry is tart and naturally sweet• Price Range of 750ml bottle, ex-tax in USD

Average: $15 From: $12 To: $19

Perfect for mixing with other fruity flavours or livening up a simple vodka soda, Smirnoff Strawberry is a sure-fire hit

Smirnoff Citrus• Region: Russia

• Ingredient: Grain

• ABV: 30%

• Clear and colourless

• Peppery lime and lemon aroma

• Natural citrus taste with smooth lime flavour

• Infused with a natural citrus tats

• Won bronze medal at the San Francisco World Spirits Competition three times

• Available in Delhi for• 750ml @ Rs.980• 375ml @ Rs.344• 180ml @ Rs.240• 60ml @ Rs.85

“Smirnoff Citrus can kick-up a Cosmo or add a tropical splash to a Sea breeze!”

Smirnoff Passion fruit • Region: United States• Base Ingredient: Grain• ABV: 30%• Clear and colourless• Distilled 3 times• Type: Mini Vodka (50ml)• Aromas of mango, peach, orange creamsicle and pineapple• Sweet and fruity bouquet for the nose• Price Range of 750ml bottle, ex-tax in USD

Average: $15 From: $12 To: $17

“Smirnoff Passion Fruit is one of Smirnoff's alluring tropical treats”

Smirnoff Melon

• Region: United States• ABV: 35%• Clear and colourless• Distilled 3 times• Type: Mini Vodka (50ml)• Smooth fruity aroma • Flavours of honey dew and cantaloupe mixed with Melon• Price Range of 750ml bottle, ex-tax in USD

Average: $15 From: $14 To: $17

While buried under drifts of snow though, Melon does have the ability to transport the mind to a sandy beach…just like biting into a ripe juicy melon

Smirnoff Cranberry

• Region: United States• ABV: 35%• Clear and colourless• Distilled 3 times• Crushed cranberry notes on the nose• Type: Mini Vodka (50ml)• Price Range of 750ml bottle, ex-tax in USD

Average: $15 From: $12 To: $19

“Smirnoff Cranberry always adds a little extra”

Smirnoff Sorbet Light Mango Passion Fruit

• Region: United States• Base Ingredient: Grain• ABV: 30%• Clear and colourless• Distilled 3 times• Aromas of mango, peach, orange creamsicle and pineapple• Medium-sweet with mango, peach and passion fruit flavours• Price Range of 750ml bottle, ex-tax in USD

Average: $15 From: $12 To: $19

Smirnoff Mango

• Average Price of 750ml bottle, ex-tax in INR: Rs892 • Clear and colourless• Distilled 3 times• Clear & Colourless• Massive nose with tremendous ripe tropical fruit where mango dominates but

seems there are ripe bananas in support with hints of pineapple and granadilla• Rich and full in the mouth yet with crisp cut on the palate. Mango dominates

yet full tropical fruit salad makes for complexity• Long, fruity, aromatic nose where mango lingers for ever• Smirnoff Mango has a fruity, not overpowering smell that will entice you to get

mixing

“Fruity Not Overpowering”