Smirnoff Espressology Meet

Influencer Relations

Influencer Relations powered by

Brand Objective

Announce the launch of Smirnoff Espresso, their new flavoured Vodka, on Digital

What Did We Do?

1. We got together people who loved to party, drink & basically have a good time, intelligently in two cities: Mumbai & Bangalore!

2. Instead of the regular meetups, we decided to conduct an evening of Mixology with professional Mixologists, rightfully christening is The #Espressology Meet.

3. We trained them all to make the right cocktails, with Espresso of course!

Event Day Activities

Bangalore

Coffee Vodka BadgesBlind-folded tasting

Mixing it up!

Event Highlights

Mumbai

Event Highlights

Influencers party with Smirnoff!

Influencers

Total Outreach –

1,71,52,00,000

Influencers

Total Outreach – 8,32,05,75,000

Bloggers Total Outreach – 2,36,400

The Outreach Strategy

11 Bloggers

9 Facebookers

14 Tweeps

= +10 Mn Outreach

Interested in Influencer Relations?

[email protected]

www.mindshiftinteractive.com