SMILE Science US - LLNL/NIF PAO

October 9, 2009

Overview to LLNLSMILE Science U.S.

Purpose / Goals of Meeting

Brief history of SMILE Science U.S. Potential Alliances and Funding Sources Where SMILE Science U.S. is today Next steps/Deliverables

SMILE Science U.S. background

Background

Informational meetings at LLNL/NIF (Larry, John, Ed, Mary) (‘05)

Concept of SMILE(S) emerges (‘06)

(Science & Math Informal Learning Experiences) Three person advisory board established (‘07)

Four person, bi-coastal consulting team established (‘08)

First project concept document (‘08)

NSF-ISE LOI submitted (Implementation grant - ‘08) More informational meetings at LBL / Lawrence Hall of

Science (‘08)

Background

SMILE Foundation project web portal launched (‘08) http://sites.google.com/site/nsfplanninggrant/Home

Several project logos designed

2008 2009

Background

SMILE Science U.S. website built / launched http://www.smilescience.us

Templeton Foundation grant submitted (planning)

District 10 earmark (Ellen Tauscher Feb. ‘09)

Two brainstorming meetings (March ‘09 -

30 media experts & scientists on either coast )

Background

NIF-LLNL SMILE concept development input meeting (March ‘09 - Correll, Farnsworth, Knezovich, Ebbers, Densberger)

Research / interviews for SMILE fiscal sponsor (April/May ‘09)

SMILE Science US registered CA Public Benefit Corp. (May ‘09) NIF dedication attendance (May ‘09)

Meeting California Academy of Science (May ‘09)

NSF-ISE Pathways Preliminary Proposal submitted (June ‘09)

SMILE Science US is accepted as Fiscally Sponsored project of Community Initiatives / contract signed / orientation (July)

Background

SMILE update meeting - NIF/LLNL outreach and education (July ‘09)

SMILE Science US 501(c)(3) tax exempt filing application continues

Two new advisory board members are added to the existing three:

- SSUS Board Treasurer: Sudeep Anand- SSUS Board Secretary: Tierney Thys

Attend portion of IFSA conference (Sept. ‘09)

Draft NIF endorsement letter (Sept. ‘09)

Congresswoman Woolsey: Committee on Energy & Environment (Oct. ‘09)

What We Know… Government funded scientific research has an essential

role in addressing pressing issues of our time; Recent Pew research confirms the public’s lack of

scientific knowledge is an issue; Choosing careers in science, math and engineering has

fallen behind; For the first time, national laboratories are at the front

lines of promoting their own efforts; Federal laboratories have limited funding to publicize

their own science in ways that engage the general public;

Publicly approved information and media about national laboratory science is already available;

What We Believe… Media in all forms has the ability to pique the

imagination and enhance the awareness of science in our everyday world;

New communication tools can be applied to current national lab outreach, education and public affairs activities to tell science stories & engage the public;

Producing new media and repackaging / promoting existing national lab media will enhance public interest in a science-based dialog;

There is a role for youth and the general public; This is an extraordinary moment in time…

SMILE Science U.S. Target Audiences

- ‘12-22 yr. olds’ outside the classroom- 8th grade through college outside the classroom- ‘Digital natives to life-long learners’- Bracketing media content by age (ex: 12-15,16-19,18-21)

- General public, youth appeal and diverse cultures

SMILE Science U.S. Mission Statement

(WORKING DRAFT)

SMILE Science U.S. stimulates general public and youth interest in science by developing, producing, and distributing the best informal media that captures forward-looking research in our National Laboratories in the area of energy, and its potential positive impact on the environment.

President Obama speech to Congress and nation Feb ‘09

“We are a nation that has seen promise amid peril, and claimed opportunity from ordeal. Now we must be that nation again. That is why, even as it cuts back on the programs we don’t need, the budget I submit will invest in the three areas that are absolutely critical to our economic future: energy, healthcare, and education.

It begins with energy. We know the country that harnesses the power of clean, renewable energy will lead the 21st century…”

Two out of three -- not bad!

Theme / Tag Line

“All Things Energy”(ATE)

(SMILE Science US has purchased these URLs:

Allthingsenergy.biz, info, net, org, tv, us)

Potential Alliances

Potential Alliances for Pilot EffortLocal Science Centers

Lawrence Hall of Science, CA Academy of Science, Exploratorium, Chabot Space & Science Center, San Jose Tech Center, other

Science Organizations

AAAS ( Int’l. assoc. advancing science), ASTC (Assoc. of 440 int’l. science centers), CAISE (Within ASTC), NMSI (National Math & Science Initiative (Dallas TX) ‘Rising Above the Gathering Storm’, CA Science Center, Public/Private Partnership w / CA, Pacific Science Center (Seattle, WA), ‘Portal to the Public’ NSF-ISE funded, Sigma Xi - (NC) Honor society for 60k researchers / engineers

Local Academic

University of CA (East Bay / Berkeley / Davis),Chabot College (Hayward),Las Positas College, Livermore Unified school district, John F. Kennedy University (Berkeley), other

Potential Media Outlets

Potential Media Outlets

Local and National Media

PBS/KQED Quest & ‘Science Friday’,Other Bay Area PBS stations, Science Cafes - nationwide, Google / YouTube (San Bruno CA),Social Networks, NOVAScienceNOW (Boston MA), History Channel (NY/LA), Discovery Channel (Silver Spring MD), National Geographic / Strange Days on Planet Earth, NewsHour Extra: Science - Jim Lehrer (DC/NY), Radiolab /WNYC ‘Where science bumps into culture’, Games for Change (NY NY), ScienCentral - (NY) production co., YouTube, Twitter, FaceBook, MySpace, LinkedIn, Flickr, RSS feeds, Boxxy, ZooLoo, Stumble This, Slash Dot This, Del.icio.us, Digg, Reddit, other

Potential Funding Sources

FoundationsAlfred P. Sloane Foundation *, MacArthur Foundation, Vadasz Family Foundation, William K Bowes Jr Foundation, Ann S Bowers - Robert Noyce Trust, Markkula Foundation, AMGEN Foundation, Richard and Rhoda Goldman Foundation, Gordon and Betty Moore Foundation, SB Bechtel Jr. Foundation, The Whitman Institute, Dirk Kabcenell Foundation, Bill and Melinda Gates Foundation, other

Local Corporate SponsorsBechtel Corporation, URS Corp., Intel, PG&E, Chevron,Google, Adobe, Apple, Virgin America, Server farms, other

GovernmentNational Science Foundation* (Grants), DOE (Content, other?), Federal Laboratory Consortium (FLC), State of CA, City of Livermore CA, other

Potential Funding Sources

SMILE Science U.S. Where We Are Now

ORGANIZATIONAL CHART

NIF/LIFE/LLNL Pilot ProjectDOE Liaison(s)

Other Western Region Labs

Science Content AdvisorsPer media / story

DOE LaboratoriesEnergy/Environmental Stories

SSUS - Regional DirSF Office: CA Public Benefit Corp/Fiscal Sponsor

Regional Grants/SponsorshipsRegional Sponsorships

Exec Producersfor each media

Content Mgr.IS Content

Youth Advisors

Broadcast Exhibits Web Portal IMAX/Digital Dome Other Media

SSUS - Exec. DirDC Office: Federal Policy

National Grants / Sponsorships

Funding SourcesGovernmentFoundations

Sponsors

SMILE Science U.S. (SSUS)CA Public Benefit Corp.

Board of Directors (Advisors)DC Office / SF Office

Community InitiativesFiscal Sponsor ~2 yrs

501(c)(3)Board of Directors

Working Draft

Next Step Deliverables Letters of endorsement(s) with pilot laboratory site NIF/ LIFE/ LLNL;

(Mid - Oct.)

Pursue SMILE planning funding independently, through foundations, and other organizations interested in the public understanding of science; (ongoing)

Identify / develop individual ATE media project budgets and schedules for three media prototype models; (ongoing)

Develop grant / sponsorship proposals for specific ATE media project funding; (ongoing)

Continue to research / develop media distribution channels; (ongoing)

Develop collaborative ‘zipper plan’ between SMILE, NIF/LLNL - public outreach staff, researchers, media producers, designers and science educators;

A Web Portal for ISE NIF/LIFE/LLNL energy stories

All Things Energy Web Portal Embeddable, ‘taggable’ lab produced videos, animations, photos, science-based games, pod-casts, online exhibits, exhibit audio tours, online chats with scientists, trailers for science movies, web-casting, youth-produced science videos / podcasts, RSS feeds to news and PR info, promote alliances/partnerships/sponsors, promotion of science-based activities and events;

Project #1

An exhibit for NIF/LIFE/LLNL and other national laboratory energy stories

All Things Energy Traveling Exhibit

or Visitor Center Exhibit?

Project #2

What would LLNL be interested in SMILE developing?

- ATE Broadcast special? - ATE IMAX film? - ATE Digital Dome?- Other?

Project #3

What do you need from us?

October 9, 2009

Thank you for your time

SMILE Science U.S.