SMEs Division © 2005-2007 The Most Advanced e-Learning Content on IP for Business! May 2008, Seoul Won-Kil YOON Counsellor, SMEs Division World Intellectual.

SMEs Division

© 2005-2007 The Most Advanced e-Learning Content on IP for Business!

May 2008, Seoul

Won-Kil YOONCounsellor, SMEs Division

World Intellectual Property Organization (WIPO)

as an effective capacity building tool

SMEs Division


IP PANORAMAProject Major

Characteristics

How to Use

SMEs Division


1.

What is IP PANORAMA Project

SMEs Division


Background and Purpose

May 2003, WIPO OECD Forum

IP Academy as a best practice of KIPO and KIPAIP Academy as a best practice of KIPO and KIPA

Nov 2004, Trilateral Agreement

Joint Development of E-learning Content (JDEC)Joint Development of E-learning Content (JDEC)

• JDEC Article 1. Purpose

to provide small and medium-sized enterprises (SMEs), especially of developing countries, and universities with an effective educational tool for sharing IP-related knowledge

SMEs Division


Development of 10 Modules

Module 1: Importance of IP for SMEs

developed in 2004 as a pilot project developed in 2004 as a pilot project

Based on “IP for Business” in SMEs Homepage

• Why is IP relevant to your SME?

• IP as a business asset

• IP as an investment

• The value of IP assets

• Introduction of IP Audit

SMEs Division


Basic IP Modules in 2005Module 2 : Trademarks and Industrial Designs

ChrisBranding Expert

AlexMarketing strategist

GibsonIP Lawyer

SusanCEO

NicoleDesigner

• Learning Points

- TM and ID to increase the Power of Marketing- Brand Building- How to Protect TM and ID- Trademarks Management

• Main Story : Susan faces difficulty in marketing due to weak brand and poor design. With the help of Gibson and hard work, her company eventually succeeds in developing a new brand and a nice design to attract consumers.

SMEs Division


IP Promotion

Module 3Invention and Patent

Module 4 Trade Secrets

Basic IP Modules in 2005

• Learning Points - Basics of invention and patent- Patent application- Patent infringement- Patent management

• Learning Points

- Basics of trade secrets- TS management program- Violation of TS- TS audit

Module 5 Copyright & RRs

• Learning Points - Basics of copyright- Copyright and related rights- Ownership of copyright- Using works owned by others

SMEs Division


Advanced IP modules in 2006

Module 6 : Patent Information

Module 7 : Technology Licensing in a Strategic Partnership

Module 8 : IP in the Digital Economy

Module 9 : IP and International Trade

Module10 : IP Audit

SMEs Division


2.

Major Characteristics of IP PANORAMA

SMEs Division


SMEs Division


Storyline based Case Study for IP education

• Each module tells an interesting story that may happen in real business life.- Module 2 MP3 player company suffering from a weak brand and a poor design

- Module 3 Folding type mobile phone company involved in patent disputes

- Module 4 Slide type mobile phone company establishing Trade secrets management system

- Module 5 MP3 player company launching a new product and executing a new marketing strategy

SMEs Division


Characters in Module 4

GibsonIP Lawyer

JuneMarketing strategistof Fox Telecom

CalvinCEO of Fox Telecom

EstherIP teammanager

SamanthaDesignerof Fox Telecom

BenitoEngineerof Fox Telecom

CarlyCEO of Mobile Shot

All 28 characters in IP PANORAMA

SMEs Division


Learning Points and More References

SMEs Division


Quiz and Heart-to-Heart Talk

SMEs Division


Inside the story

The story with educational contents flows scene-by-scene

Introduction

Today’s issue

People in the story

The education contents::: Learning Point

::: More references

Reflection

Simple Quiz

Self-reflection journal

Heart-to-Heart talk

Learning Flow

SMEs Division


People in the story --- Self-introduction of characters

Today’s issue --- Background of the story

Introduction

My reflection journal --- Reflection about today’s learning

Heart-to-Heart talk --- Alex’s talking about his experience

Quiz --- simple quiz about copyright

Reflection

Story scenes & LEARNING POINT

--- Today’s story is playing

Inside the story

#1. A new MP3 player#2. Commissioned brochure

#3. Website only for the SEONA MP3 player users

#4. Big hit#5. Wrong decision#6. Anna’s lawsuit#7. Urgent meeting

#8. Hard time for mediation#9. Employee training

#10. A new copyright issue

more references1. Copyright protection abroad 2. Copyright notice3. Other legal means to protect original works

more references1. Copyright infringement2. How to get income from copyright3. Role of CMOs

more references

1. How to find out whether a work is still protected

2. Using a work under a limitation or exception

3. Using works published on the Internet

main contents

1. Definition of copyright2. Requirements for copyright protection

main contents

1. Definition of copyright2. Requirements for copyright protection

main contents1. Meaning of ownership of copyright2. In case of commissioned works3. In case of works created by an employees4. In case of works created by several authors

main contents1. Meaning of ownership of copyright2. In case of commissioned works3. In case of works created by an employees4. In case of works created by several authors

main contents1. When do you need permission2. When you don’t need permission3. The process to get authorization4. How to reduce the risk of infringement

main contents1. When do you need permission2. When you don’t need permission3. The process to get authorization4. How to reduce the risk of infringement

[LEARNING POINT 3] Ownership of copyright

[LEARNING POINT 4] Using works owned by others

[LEARNING POINT 1] Basics of copyright

more references

1. A work in public domain

main contents1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide3. Period of protection

main contents1. Scope of copyright protection (1) The works copyright protects (2) The things copyright does not protect (3) Economic rights & Moral rights2. Basics of related rights (1) Definition of related rights (2) Rights that related rights provide3. Period of protection

[LEARNING POINT 2] Copyright and related rights

Learning Map of Module 5

SMEs Division


3.

How to Use

SMEs Division


Target Audience

• Employees of enterprise, especially SMEs and SMEs support institutions

• Students of engineering, MBA schools or law schools, and various educational institutions

• General public and policy makers

SMEs Division


Free Access through Internet• Publicly available from the website of SMEs division

SMEs Division


http://www.wipo.int/sme/en/multimedia/

SMEs Division


Distribution of IP PANORAMA CD

• To member statesof WIPO

• To the partner of SMEs division

SMEs Division


Translation and Adaptation

• For wider use of IP PANORAMA, it is necessary to translate the content into various languages.- Translate only the script- Translate the script and the written material- Fully translate all the content including narration

• Each company, educational institute or country may adapt IP Panorama for its purpose.- IP Panorama for your company- IP for business course using IP Panorama

SMEs Division


IP for Business Course

• We strongly encourage to establish an IP for Business Course in every IP educational institution using IP PANORAMA.

- On-line, Off-line or Blended Learning

- Using IP PANORAMA as main material, sub-material or reference

• KIPA set up IP for Business Course with two universities in Korea.

SMEs Division


Week on/off-line theme contents lecturer

1st Off-lineIP for business in

knowledge-driven society- Introduction of intellectual property (IP) for business- Importance of IP management

2ndOn-line

(module1,2,3)- Invention and patent (A story about Fox Telecom's folder mobile phone) - Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer)

self-study

3rd Off-lineDevelopment of

technology and patent- The basic of patents (International and domestic views)- What is patent, how to protect patent and how to untilze patent for your business

4th Off-lineTrademarks

and industrial designs

- The basics of trademarks and industrial designs (International and domestic views) - The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business.

5thOn-line

(module4,5)-Trade secrets (A story about the leak of trade secrets of Fox Telecom)- Copyright and related right (A story about Seona’s copyright infringement)

self-study

6th Off-lineTrade secrets and

copyright- How to protect confidential information of company- The basic concepts of copyright and related rights

7th Midterm Online multiple-choice test (in English)

8thOn-line

(module6)- Patent Information (A story about the development of new digital camera in Tolmnex) self-study

9th Off-line Patent Information- The concept, role and importance of patent information - Practice in patent information search (Keyword searching)

10thOn-line

(module7)- Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara)

self-study

11th Off-lineStrategic Technology

Licensing- The concept, strategies and main considerations of licensing- The case study on technology licensing

12thon-line

(module9)- IP and international trade (A story about Knoxx Electronics) self-study

13th off-lineStrategic IP management

in the overseas market- The protection and management of IP in the export market- IP in international outsourcing

14thon-line

(module 8, 10)- IP in the digital economy (A story about online market of Saomink)- IP audit (A story about IP audit of Knoxx Electronics)

self-study

16th Final exam Team Project (Make presentation about IP management of overseas and domestic company)

SMEs Division


Manuscript(by WIPO)

Building up an instructional design strategy (by KIPA)

SynopsisWith Learning contents Analysis

(by KIPA)

Synopsis examination

(by WIPO, KIPO)

RestructuredManuscript(by KIPA)

Scenario(by KIPA)

Storyboard(by KIPA)

Storyboard examination

(by WIPO, KIPO)

Characters,Basic designs

(by KIPA)

Contents development

(by KIPA) Contents examination

(by WIPO, KIPO)

Contentsmodification(by KIPA)

End ofProject

Narration script& recording(by KIPA)

Expert committee

Evaluation committee

Translation into Korean

Translation into English

Translation into English

Building up the detail instructional design strategy

SMEs Division


Further Development

Basic Modules Advanced Modules

1. Importance of IP for SMEs

2. Trademarks and Industrial

Designs

3. Invention and Patent

4. Trade Secrets

5. Copyright and Related Rights

6. Patent Information

7. Technology Licensing in a

Strategic Partnership

8. IP in the Digital Economy

9. IP and International Trade

10. IP Audit

Arbitration and Mediation of IP DisputesEnforcement of IPRs

Valuation and Financing of IPRsFranchising and IPRs

Merchandizing of IPRs, etc.

SMEs Division


Suggested Cooperative Activities• Translation and Adaptation

- IP for Business Series, IP PANORAMA- Open Source Model / Various Business Model

• Establishing Education Programs- Seminars and Academic Programs for

enterprises, students or policy makers

• IP PANORAMA Business School for Women Inventors and Entrpreneurs

SMEs Division


Won-Kil YOON

[email protected]

Tel)+41-22-338-8159

Fax)+41-22-338-8760

WIPO SMEs Web-Site

“www.wipo.int/sme”

“IP for Business” Series

in Publications

“IP PANORAMA” in Multimedia

“E-NEWSLETTER”

SMEs Division © 2005-2007 The Most Advanced e-Learning Content on IP for Business! May 2008, Seoul Won-Kil YOON Counsellor, SMEs Division World Intellectual.

Documents

ip education

ip relevant

importance of ip

advanced ip modules

business asset ip

advanced elearning content

ip promotion module

ip panorama project