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SMERA MFI Rating Report
Date of Report : 22nd January, 2016 * Valid Till : 21st January, 2017
Legal Form : NBFC-MFI (Private Limited)
SMERA-MFI Rating : MF4 (Average)
MF1 Highest Credit Strength
MF2 High Credit Strength
MF3 Above Average Credit Strength
MF4 Average Credit Strength
MF5 Below Average Credit Strength
MF6 Inadequate Credit Strength
MF7 Low Credit Strength
MF8 Lowest Credit Strength
* This rating is a one-time exercise and does not envisage automatic surveillance. This rating is valid for a period of one year; subject to however, no significant changes / events occur during that period which could materially affect the business and financial parameters of the Microfinance Institution (MFI). SMERA recommends that the user of the rating may seek a review of the rating, if the rated MFI experiences significant changes / events in the business. Recommended for review in next financial year.
SHREE OM CREDIT COMPANY PRIVATE LIMITED
2302, 23rd Floor, G Square Business Park, Opposite Sanpada Railway Station, Sec-30, Vashi,
Navi Mumbai - 400 705 Maharashtra
India
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 1
SNAPSHOT
MFI Name SHREE OM CREDIT COMPANY PRIVATE LIMITED
Registered & Administrative Office Address
2302, 23rd Floor, G Square Business Park, Opposite Sanpada Railway Station, Sec-30, Vashi, Navi Mumbai - 400 705 Maharashtra India
Telephone (91) (22) (27811450) (91) (22) (27811460)
Website www.soccpt.com
Email [email protected]
Line of Business Microfinance services using Joint Liability Group (JLG) Model
Chief Executive Mr. Hanumant B. Ranjane, Director
SMERA MFI Rating MF4 (Average)
Legal Form Non-Deposit Taking Non-Banking Finance Company (NBFC) Microfinance Institution (MFI)
Registration Number U65923MH1996PTC203439
NBFC Registration Number B-13.01344
Incorporation Date 18/Dec/1996
Date of Commencement of Microfinance Operations
2012 (RBI – MFI License received on 05th January, 2016)
Total Employees 27
No. of Active Branches 03
Geographical Reach Mumbai, Navi Mumbai and Thane
Visit of the Assessment Team 19th January, 2016
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 2
RATING RATIONALE
SMERA has assigned a rating of MF4 to Shree Om Credit Company Private Limited (hereafter
referred as SOCC). The rating indicates that in SMERA’s current opinion, the rated MFI’s ability
with regards to credit strength is average.
The rating assigned to SOCC reflects following strengths:
Experienced Management
SOCC core management team and second line of management has an adequate understanding of
MFI ecosystem as a whole with considerable experience in microfinance space. Mr. Hanumant B.
Ranjane, has more than two decades of experience in financial service. He has earlier worked with
leading bank in Mumbai.
Asset Quality & Capital Adequacy
SOCC assets quality stands at almost ~99.83% on-time repayment rate during the period under
study. Further, SOCC is capitalized with capital adequacy ratio at 73.9 % as on March 31; 2015.
Credit Check
SOCC was found to have adequate policy to check multiple lending / indebtness of the
borrower through credit bureau check i.e. “EQUIFAX”
Software Based Tracking
The current MIS system deployed in SOCC is e-FIMO (Financial Information Monitoring
Organiser) which is very effective considering the scale of operations to access complete micro
finance solution like loan demand sheet, daily collection reports, Ageing and PAR Reports etc
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 3
However the rating is constrained by following weaknesses:
Limited years of operational track record
SOCC is relatively new in Microfinance Industry. SOCC has started its microfinance operations in
2012 and has to face competition from players, which are operating in same area.
Portfolio/geographical concentration coupled with sociopolitical risk
The portfolio of the MFI remains concentrated in Mumbai, Navi Mumbai and Thane region. Area
covered for lending purpose is well spread in the slums of Mumbai with 03 branches. As on
31/Dec/2015, total portfolio outstanding is ` 79,437 (in thousands). Hence; SOCC is susceptible to
portfolio/geographical concentration coupled with sociopolitical risk.
Non adherence to Loan utilization check
The branch staffs were found to be aware of how to conduct the Loan utilization check as per
the guidelines but the same was not being conducted effectively as per compliance. However
same was done at random basis during the internal audit. SMERA strongly recommends LUC
check to be undertaken at regular interval
Lack of Professional and Qualified Management SMERA observed SOCC is highly dependent on Mr. Hanumant B. Ranjane (Director) having around
more two decades of experience in Financial Service. However, SMERA recommends infusion of
professional and qualified management and additional manpower on priority to handle current
scale of operations and projected growth.
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 4
BACKGROUND Temperate Finance Private Limited, an NBFC engaged in extending business loans was acquired by
promoters Mr. Hanumant B. Ranjane and Mrs. Sonali H. Ranjane in November, 2009 and
subsequently renamed it to Shree Om Credit Company Private Limited (SOCC). Further, SOCC
received RBI – MFI License as on 05th January, 2016.
It operates exclusively to provide enterprise based income generation loans to people from low
income stratum of society within Maharashtra. It has been providing customized products that suit
client needs within the urban slum areas of Mumbai, Navi Mumbai and Thane.
The operations are spread in Mumbai with 03 branches and workforce of 27 employees through
Joint Liability Group (JLG) lending model. As on 31/Dec/2015 the total portfolio stands at ` 79,437
(in thousands). SOCC has 6,028 active borrowers as on 31/Dec/2015 with different loan products.
Vision
“SOCC vision is to enhance the socio-economic status of clients by providing a range of required
financial services”
Mission
“To reach 67,000 businesses and households with approximately ` 100 crores outstanding by the
year 2020 for improving business profitability and household financial security of urban and semi-
urban communities”
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 5
PROMOTERS’ BACKGROUND
Name Qualification Brief Profile Designation Years of
Experience
Mr. Hanumant B. Ranjane
B.Com, Diploma in
Microfinance, Diploma in Banking &
Finance
A commerce graduate from university of Mumbai and
diploma holder of Microfinance and Banking & Finance from IIBF with
over 23 years of experience in Financial Services. He has earlier worked with
leading bank in Mumbai.
Chairman and
Managing Director
23
Mrs. Sonali H. Ranjane
B.A.
A Bachelor of Arts with over 6 years experience in
the field of financial services She has a varied
work experience in the field of women Self Help Groups (SHGs) & social activities.
Director 06
Mr. Chetananand M. Raut
B.E., MBA
Mr. Chetananand M. Raut has sixteen years of
experience in operations and consulting in Finance,
Microfinance, Rural Development,
Entrepreneurship and Management
Independent Director
16
Mr. Abhijit H. Ranjane
B.Com, Diploma in
Microfinance, Pursuing MBA
Mr. Abhijit H. Ranjane has been associated with SOCC from last 2 years & worked
in multiple roles. Commerce graduate from Mumbai University & has completed his diploma in Micro-Finance from IIBF,
Mumbai. He is now pursuing his MBA.
He is responsible for overall control of financial
operations & accounting functions.
Executive Director - Finance
02
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 6
Board Processes
Governing body is actively involved in strategy formulation, developing & approving business
plans, fund mobilization. Board meetings are conducted every month to discuss about the growth
in operations and programme implementation. Board meeting are conducted to discuss the overall
performance, recruitment, updating policy, to ensure the use of resources, approve annual work
plan and budgets, implement programmes that are in line with the mission and vision, monitor
MFI’s performance and review monthly reports. The management team updates the board
regularly on operations and key developments in each department.
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 7
Management’s Profile
Name Position Qualification Profile
Mr. Ashish Waghmare Operation Manager B.Com
Mr. Ashish Waghmare has been
working with SOCC since
February 2014 having 12 years
experience working with credit
co-operative society, micro
finance companies in Mumbai
as assistant branch manager
and branch manager.
Mr. Dnyaneshwar
Sanas Audit Manager B. Com
Mr. Dnyaneshwar Sanas has
been working with SOCC since
April 2012 having 8 years of
experience working with co-
operative credit society in
Mumbai as branch manager
and internal auditor.
SMERA recommends infusion of manpower at second line of management to handle current scale
and projected growth
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 8
PRODUCTS
Loan
product
Loan
Amount
(Rs.)
Loan term
/ tenure
Fees and
other
charges
( %)
Interest
Rate
(Reducing
%)
Insurance
Premium
(Rs.)
Repaym
ent
Method
JLG 20,000 20,000
24 months
1 % Loan Processing Fees with
14.50% Service Tax
25.98
421
Monthly JLG 25,000 25,000 526
JLG 30,000 30,000 651
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 9
HIGHLIGHTS OF MICROFINANCE OPERATIONS
Particulars 31/Mar/2013 31/Mar/2014 31/Mar/2015 31/Dec/2015
No. of States 01 01 01 01
No. of Districts 02 02 02 02
No. of Branches 02 03 03 03
No. of JLGs 518 903 1,354 1,135
No. of active borrowers 2,588 4,513 6,768 6,028
No. of employees 16 21 29 27
No. of field officers (FOs) 7 11 17 12
Active borrowers per FOs 369 410 398 502
Cumulative loan disbursements (` thousands)
30,325 83,819 175,068 260,483
Loan disbursements during the year (` in thousands)
30,325 53,494 91,249 85,415
No. of Loans Disbursed during the year
2,590 4,665 6,815 3,958
Portfolio outstanding (`in thousands)
15,787 29,622 55,856 79,437
Loan outstanding per borrower (In Rs.)
6,100 6,563 8,252 13,177
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 10
BRANCH-WISE DETAILS (AMOUNT IN ` THOUSANDS)
As on 31/Mar/2015
Sr. No.
Branch Name No. of active
borrowers
Loan Outstanding
(in thousands)
Overdue Amount
(in thousands)
PAR > 30 days (in
thousands)
1 Ghansoli 1,811 14,916 4 11
2 Chembur 2,588 20,849 37 67
3 Ghatkopar 2,369 20,090 49 56
TOTAL 6,768 55,855 90 134
As on 31/Dec/2015
Sr. No.
Branch Name No. of active
borrowers
Loan Outstanding
(in thousands)
Overdue Amount
(in thousands)
PAR > 30 days (in
thousands)
1 Ghansoli 1,707 25,997 13 30
2 Chembur 2,212 27,900 13 17
3 Ghatkopar 2,109 25,540 38 40
TOTAL 6,028 79,437 64 87
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 11
SECTOR-WISE LOAN DISBURSEMENT (` IN THOUSANDS)
For the period ended as on
31/Mar/2014 31/Mar/2015 31/Dec/2015
Industry Amount % Amount % Amount %
Income Generating Activities
27,010 50.49 47,338 51.88 74,678 63.85
Consumption (Education, House Construction, etc)
26,484 49.51 43,911 48.12 42,264 36.14
Total 53,494 100 91,249 100 116,942 100
SECTOR-WISE LOAN OUTSTANDING (` IN THOUSANDS)
For the period ended as on
31/Mar/2014 31/Mar/2015 31/Dec/2015
Industry Amount % Amount % Amount %
Income Generating Activities
14,985 50.59 29,446 52.72 54,967 69.19
Consumption (Education, House Construction, etc)
14,636 49.41 26,409 47.28 24,469 30.81
Total 29,622 100.00 55,855 100.0 79,436 100.00
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 12
AGEING SCHEDULE OF THE LOAN PORTFOLIO
Period
FY 2013 FY 2014 FY 2015 FY 2016
(up to 31/Dec/2015)
Value of Portfolio o/s
Value of Portfolio o/s
Value of Portfolio o/s
Value of Portfolio o/s
On time 15,771 29,550 55,722 79,350
1-30 days 5 11 27 0
31-60 days 9 41 16 12
61-90 days 0 05 17 0
91-180 days 0 15 67 28
181-360 days 2 0 7 46
> 360 days 0 0 0 0
Total 15,787 29,622 55,856 79,436
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ORGANOGRAM
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Lending Methodology
Member selection and Group Formation
Locality Survey After identification of a location, the operation
manager along with the managing director
travels to such place to collect basic details about
socio-economic situation, livelihood profile,
infrastructure facilities, and existing level of
indebtedness of people, other MFIs and financial
institutions in catchment area.
Meeting It is the process of making local people/target
segment aware about organization, its
mission/vision, customer’s eligibility, product,
services, process, and documentation, policies
and procedures. This process is normally
undertaken by concerned FO/ABM/BM.
Primary Member Selection, House Visit & KYC
Verification
FO will select 05 to 10 members and conduct
household visit. In this process all the necessary
client details will be collected and will be sent to
head office for credit bureau clearance.
Credit Bureau & Members Finalization Credit bureau check is conducted at Head Office
and eligible final list of members are sent to
branch office.
Compulsory Group Training (CGT)
To avail loan from SOCC members must
successfully complete 2 days of training. Under
this awareness is created among the client
regarding the organizational mission and vision,
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 15
pledge, importance of JLG, loan products,
documents required, importance and conduct of
center meeting, center leaders responsibility,
disbursement and collection process and other
related norms and procedures. This facilitates
SOCC to know more and more about the
customers before actually lending them.
GRT & Appraisal ABM/BM conducts GRT in a specific format to
ensure that all the members selected for
disbursement are aware of the products and
policies of SOCC and fix loan amount as per cash
flow of borrowers. ABM/BM will then visit each
and every household and re-check KYC
documents to ensure the authenticity of
borrowers.
Cross Verification OM does verification of loan applications on
sample basis to ensure the viability of loan
amount and enterprise.
Disbursement After finalizing the applications, the branch staff
forwards the loan demand to head office (HO).
The finance executive after verifying the
applications sends the complete documentation
(promissory note, mutual agreement, cheques,
insurance policy certificate and pass book) to
branches where disbursement takes place.
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 16
FISCAL BALANCE SHEET (` IN THOUSANDS)
As on date 31/Mar/2013 31/Mar/2014 31/Mar/2015 31/Dec/2015
Audited Audited Audited C.A. certified provisional
SOURCES OF FUNDS
Equity Share Capital 4,801 9,204 46,529 46,529
Reserves 559 1,253 4,093 8,621
Total Equity 5,360 10,457 50,622 55,150
Liabilities
Short-Term liabilities
Commercial Loans from Banks/FIs
2,635 10,135 10,854 16,739
Unsecured loan from members of SOCC and other parties
5,786 15,027 0 0
Account payable & Other short-term liabilities
311 898 1,104 1,810
Total Short-Term Liabilities 8,732 26,060 11,958 18,549
Long-Term Liabilities
Commercial Loans from Banks/FIs
0 0 0 6,250
Unsecured loan from directors 5,146 2,360 6,297 10,569
Total Long-term liabilities 5,146 2,360 6,297 16,819
TOTAL OTHER LIABILITIES
13,878 28,420 18,255 35,368
Deferred Tax Liability 19 19 19 19
TOTAL LIABILITIES 19,257 38,896 68,896 90,537
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 17
APPLICATION OF FUNDS
Fixed Assets
Gross Block 325 451 500 995
Less: Depreciation (116) (198) (276) (379)
Net Block 209 253 224 616
Other Long Term Investments 0 0 0 1,250
Current Assets
Cash and Bank Balances 46 66 200 3,293
Security Deposits 45 171 175 475
Investment in Fixed Deposit and others
3,000 11,339 12,441 3,628
Total Current Assets 3,091 11,576 12,816 7,396
Loan Portfolio 15,787 27,047 55,856 79,437
Accounts Receivable and Other Assets
170 20 0 1,838
TOTAL ASSETS 19,257 38,896 68,896 90,537
The above figures are taken from audited financials.
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 18
PROFIT AND LOSS ACCOUNT (` IN THOUSANDS)
Period FY 2013 FY 2014 FY 2015 FY 2016
Months 12 12 12 09
Financial revenue from operations
4,100 9,930 17,308 16,616
Less - Financial expenses from operations
(811) (2,886) (3,952) (3,223)
Gross financial margin 3,289 7,044 13,356 13,393
Provision for Loan Loss / Write off
(158) 0 0 0
Net financial margin 3,131 7,044 13,356 13,393
Less - Operating Expenses (2,829) (6,269) (9,259) (8,745)
Personnel Expense (1,932) (4,708) (7,220) (6,464)
Depreciation and Amortization Expense
(89) (83) (77) (103)
Other Administrative Expense
(808) (1,478) (1,962) (2,178)
Net operating income/(loss) 302 775 4,097 4,648
Less: Current Tax 0 (82) (1,200) 0
Less: Earlier Tax (3) 0 (56) (121)
Net income after Tax 299 693 2,841 4,527
AUDITOR
Dhanesh A. Savani, (Chartered Accountants) Membership No. 111805 401, Atlantic Tower Commercial Premises CHS, Near Patel Chowk, R. B. Mehta Road, Above Vodafone Gallery, Ghatkopar (East), Mumbai – 400 077 Maharashtra India
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PROJECTED FISCAL BALANCE SHEET (` IN THOUSANDS)
As on date 31/Mar/2016 31/Mar/2017 31/Mar/2018
SOURCES OF FUNDS
Equity
Share Capital 54,529 59,529 64,529
Reserves & Surplus 12,406 28,402 55,519
Total Equity 66,935 87,931 120,048
Liabilities
Short-Term liabilities
Commercial Loans from banks/FI 108,134 123,194 318,148
Account payable & Other short-term liabilities 1,123 1,123 1,123
Total Short-Term Liabilities 109,257 124,317 319,271
Long-Term Liabilities
Commercial Loans from Banks/FIs 6,297 6,296 6,296
Total Long-term liabilities 6,297 6,296 6,296
TOTAL LIABILITIES 182,489 218,544 445,615
APPLICATION OF FUNDS
Fixed Assets
Net Block 574 715 899
Other Long Term Investments 175 175 175
Current Assets
Cash and Bank Balances 1,933 2,023 4,647
Loan Portfolio
Net Loan Portfolio 179,807 215,631 439,894
Accounts Receivable and Other Assets 1,168 1,168 1,168
TOTAL ASSETS 182,489 218,544 445,615
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 20
PROJECTED PROFIT AND LOSS ACCOUNT (` IN THOUSANDS)
Period FY 2016 FY 2017 FY 2018
Months 12 12 12
Financial revenue from operations 34,066 55,688 94,425
Less - Financial expenses from operations (8,470) (18,493) (33,700)
Gross financial margin 25,596 37,196 60,726
Provision for Loan Loss / Write off (1,816) (362) (2,265)
Net financial margin 23,780 36,834 58,460
Less - Operating Expenses (11,950) (13,999) (19,740)
Personnel Expense (9,337) (10,970) (15,098)
Depreciation and Amortization Expense (114) (142) (220)
Other Administrative Expense (2,499) (2,887) (4,422)
Net operating income/(loss) / Net income before taxes and donations
11,874 22,852 38,738
Current Tax (3,562) (6,856) (11,621)
Net income after Tax 8,312 15,997 27,117
The above financials are taken from the projections submitted by SOCC.
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RATIOS
Ratios Mar-2013 Mar-2014 Mar-2015
12 12 12
Capital Adequacy Ratio (CAR)
Capital Adequacy Ratio (%) 28.0% 27.0% 73.9%
Productivity / Efficiency Ratios
No. of Active Borrowers Per Staff Member 162 215 233
No. of Active Borrowers per field executives 370 410 398
Gross Portfolio o/s per field executive (` in thousands)
2,255 2,459 3,286
Average Outstanding Balance Per borrower (In `)
6,100 6,564 8,253
Cost Per Active borrower (In `) 1,093 1,389 1,368
Asset / Liability Management
Yield on Portfolio (%) 39.2% 42.9% 39.0%
Profitability / Sustainability Ratios
Operational Self Sufficiency (%) 108.0% 108.5% 131.0%
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Information on BANK(S) / FINANCIAL INSTITUTION(S) as on 31/Mar/2015
Name of the
Funding Agency
Date of Sanction
Amount Sanctioned (` in ‘000)
Interest rate (%)
Loan Tenor
(in months)
Repayment Frequency
Amount Disbursed (` in ‘000)
Amount Out-
standing (` in ‘000)
Mas Financial Services Limited (Loan – I)
15/07/15 5,000 16.25 12 Monthly 4,180 2,917
Mas Financial Services Limited (Loan – II)
14/08/15 5,000 16.25 12 Monthly 4,180 3,333
Mas Financial Services Limited (Loan – III)
16/10/15 5,000 16.25 12 Monthly 4,180 4,167
Mas Financial Services Limited (Loan – IV)
23/12/15 2,500 16.25 12 Monthly 2,089 2,500
Reliance Capital
28/08/15 5,000 15.75 12 Monthly 4,000 3,828
Electronica Finance Limited
10/12/15 6,250 16.25 24 Monthly 6,250 6,250
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SHREE OM CREDIT COMPANY PRIVATE LIMITED 23
EMPLOYEE(s) DETAILS FOR OPERATIONS
Particulars FY 2013 FY 2014 FY 2015 31/Dec/2015
No. of managerial / Support staff
9 10 12 15
No. of FOs 7 11 17 12
Total staff 16 21 29 27
EXPANSION PLANS
Particulars FY 2016 FY 2017 FY 2018
No. of States 01 01 01
No. of Districts Covered 02 02 02
No. of Branches 05 07 10
No. of JLGs 1,866 3,334 5,000
No. of Active Borrowers 11,200 20,000 30,001
No. of FOs 20 36 43
Total No. of Employees 40 65 85
Loan disbursements during the period (` in thousands)
224,000 176,000 469,400
Portfolio outstanding (` in thousands) 181,623 217,810 444,338
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CURRENCY: All amounts in this report are in local currency unless otherwise stated.
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RIGHTS TO THE REPORT ARE WITH SMERA RATINGS LIMITED. THIS REPORT MAY NOT BE REPRODUCED IN WHOLE OR IN
PART IN ANY FORM OR MANNER WHATSOEVER. ----------------------------------------------------------------------------------------------------------------------------- ------- The SMERA – MFI Rating shall be read with the SMERA – MFI Rating Report on the subject issued by SMERA. All information contained in the SMERA – MFI Rating Report is obtained by SMERA from the subject and third party sources, and is believed to be accurate and reliable. Although reasonable care has been taken to ensure that the information in the Rating Report is true, such information is provided “as is” without any warranty of any kind and SMERA, in particular, makes no representation or warranty, express or implied, as to the accuracy, timeliness or completeness of any such information SMERA is not responsible for any errors in transmission and specifically states that SMERA shall have no financial liability whatsoever to the users of the Rating Report. The rating does not constitute an audit and SMERA’s work is significantly different from that of an audit and accordingly, cannot be relied upon to provide the same level of assurance as an audit. Please note that the SMERA – MFI Rating Report is not a recommendation to purchase, sell or hold any securities and investors should take their own decision. In providing this Rating, SMERA does not underwrite the risks of any third party or that of the subject. SMERA is not liable to the Company or any third party in respect of any matter specified in the Rating Report. SMERA may revise, suspend or withdraw the rating at any time in the future as a result of information changes in circumstances or unavailability of information. The SMERA – MFI Rating Report is not intended for distribution/ publication/ reproduction in any form without SMERA’s prior written approval.
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