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Pre-Feasibility Study
PPRRIIVVAATTEE HHOOSSPPIITTAALL
Small and Medium Enterprise Development AuthorityGovernment of Pakistan
3.1 OPPORTUNITY RATIONALE ...................................................................................................... 43.2 PROJECT BRIEF ....................................................................................................................... 53.3 PROJECT CAPACITY AND RATIONALE....................................................................................... 53.4 PROJECT INVESTMENT............................................................................................................. 53.5 RECOMMENDED PROJECT PARAMETERS................................................................................... 53.6 PROPOSED LOCATION.............................................................................................................. 53.7 KEY SUCCESS FACTORS/PRACTICAL TIPS FOR SUCCESS............................................................ 53.8 THREATS FOR THE BUSINESS ................................................................................................... 6
4 SECTOR & INDUSTRY ANALYSIS........................................................................................... 6
4.1 HEALTH CARE DELIVERY........................................................................................................ 64.2 PHYSICAL TARGETS AND ACHIEVEMENTS DURING 2005-06 ...................................................... 74.3 HEALTH AND NUTRITION EXPENDITURES................................................................................. 84.4 REGULATIONS......................................................................................................................... 8
5 MARKET INFORMATION ......................................................................................................... 8
7.1 MACHINERY AND EQUIPMENT REQUIREMENT ........................................................................ 107.2 OTHER OPTIONS AVAILABLE FOR MACHINERY ...................................................................... 13
8 LAND & BUILDING REQUIREMENT .................................................................................... 13
8.1 TOTAL LAND REQUIREMENT ................................................................................................. 138.2 SUITABLE LOCATIONS........................................................................................................... 138.3 COVERED AREA REQUIREMENT ............................................................................................. 148.4 UTILITIES REQUIREMENT ...................................................................................................... 16
9 HUMAN RESOURCE REQUIREMENT................................................................................... 16
9.1 HUMAN RESOURCE REQUIREMENTS....................................................................................... 169.1.1 Consultants...................................................................................................................... 16
The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs in project identification for investment. The project pre-feasibility may form the basis of an important investment decision and in order to serve this objective, the document/study covers various aspects of project concept development, start-up, and production, marketing, finance and business management. The document also provides sectoral information, brief on government policies, which have some bearing on the project itself.
Before studying the whole document one must consider following critical aspects, which forms the basis of any investment decision.
Before making any investment decision, it is advisable to evaluate the associated risk factors by taking into consideration certain key elements. These may include availability of resources, academic knowledge, past experience and specific managerial and medical health care skill. At times evaluation and analysis of strengths, weaknesses, opportunities and threats (SWOT) for a particular project serves the purpose of a basic tool in investment decision making. Pre-feasibility study should capture all the important factors that can play an instrumental role in the success of a project.An idea of the competing hospitals and general practitioners in geographical zone/ City where the hospital will be set up is very critical.
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Growing number of patients and lack of maintained infrastructure has put tremendous pressure on public sector hospitals. This has resulted in a rising demand for health services in the private sector. Moreover, introduction of latest technology, hygienic environment and professional staff attitude at private sector hospitals has also contributed to the popularity of the hospitals in private sector. In addition to this, increasing trend of medical diagnosis through sophisticated scientific medical tests has increased the need of high capital investment in the hospital sector. Investors in the private sector can therefore exploit this opportunity and provide latest and dependable diagnostic services on round the clock basis, which not available in the public sector hospitals.
The hospital is a capital-intensive project. Once the required infrastructure is developed, the management focus should shift to maintain its repute, provide quality services and engage reputed consultants to attract patients. Considering the current market structure, the key success factor for a successful hospital is the provision of modernized consultancy and diagnostics services in multidisciplinary areas.
Constrained public sector health system, growing population, introduction of new and modern medical technologies and increased healthcare awareness in the country provides a better business opportunity for the private sector to invest in the health care services.
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The proposed project is for setting up a private hospital. This hospital would be a general hospital catering both to indoor as well as outdoor patients. The hospital indoor facilities would include a 25-bed in-patient department with a fully functional operation theatre capable of conducting major types of surgeries. The outdoor facilities would include a diagnostic clinic consisting of a complete medical laboratory and a radiology department.
Capacity Human Resource Medical Equipment25 Beds 53 Local/Foreign
Financial SummaryProject Cost IRR NPV Payback Period Cost of
Capital(Wacc)Rs. 41.9 million 35.64% 22,617,992 4.44 20%
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Large public sector hospitals are concentrated in major cities of the country. Therefore, it is suggested that new hospital should be opened up either in smaller cities, peripheral areas or in those areas of the larger cities where there is little presence of existing medical facilities.
Availability of reputed consultants plays a major role in the success and popularity of private hospitals. It is suggested that consultants from a wide range of specialties should be attracted for the hospital. The key success factor in this business is the availability of renowned consultants in the hospital. The consultants are the main reason for good patient base of the hospital. If the hospital has renowned consultants, it would bring many patients, who will not only be the source for consultation fee but will also be using both the outdoor and the indoor facilities of the hospital thereby increasing the revenues for the hospital. This will also create an image and reputation of the hospital in the eyes of general public.
Availability of trained and professional Paramedical Staff. High standard patient care and hygienic environment for the patients, trained nurses
and courteous para-medical staff. Modern and reliable diagnostic services which would include a fully equipped
Radiology Department consisting of X-Ray, ECG and Ultra Sound Equipment and a dependable Medical Laboratory for routine medical examinations.
A well equipped Operation Theatre capable of conducting major surgeries. Reasonable and competitive fees, positioned against competitors fees.
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PREF-53February, 2007/Rev 26
Each city and each area within a city has different demographic characteristics. Thismeans that every area has its own set of medical problems. For example, in those areas where there is a large concentration of industries, environmental pollution related diseases and industrial emergencies would be more prevalent. It is therefore suggested that a careful market analysis of the surrounding population should be carried out before determining the services to be provided in the hospital.
One of the major threats to the business is a high turnover rate of medical, paramedical staff and the consultants. To retain the consultants and other medical staff, salary package should be competitive.
Pakistan enjoys a vast network of health care facilities. These health care facilities include 946 hospitals, 4554 dispensaries, 5290 Basic Health Units and sub health centers, 907 Mother and Child Health Centers, 552 Rural Health Centers and 289 TB Centers primarily run by provincial governments. The human resource available for health care have gradually increased over the years and according to Pakistan Medical and Dental Council (PMDC) there are 100131 doctors registered until 28th February 2006. There are also 18029 doctors registered as specialists making the total number of available doctors as 118160.The dental surgeons registered in the country include 6374 as general practitioners and 387 as specialists making a total of 6761. Though there is annual output of around 5000 medical graduates from both private and public medical colleges the current ratio of one doctor per 1310 persons is below the recommended ratio of one doctor per 1000 persons. The readers are warned that they should use the number of doctors, dentists and nurses with great caution as there are many bonafide doctors, dentists and nurses who are not registered with PMDC and practicing in hospitals, clinics as well as practicing privately. The details of available human resource are given in Table below
The targets of the health sector during 2005-06 included the establishment of 20 Rural health Centers (RHCs), 50 Basic Health Units (BHUs), Up gradation of 21 RHCs and 53 BHCs . The manpower targets covers the addition of 4000 new doctors, 270 dentists, 2500 Nurses, 5000 paramedics and 500 Traditional Birth Attendants (TBAs). Under the preventive Program about 8.0 million children are targeted to be immunized and 22 million packets of Oral Dehydration Salt (ORS) are to be distributed during 2005-06.
The health program during the current fiscal year has realized on average 80% of its physical targets. The highest achievement of 100% has been obtained in the trained Lady Health Worker (LHWs) category followed by the Immunization Coverage (94%). The sub sector wise achievement of program has been recorded as 70% for RHCs and 84 % for BHUs .The encouraging picture is that the achievements obtained so far are in close vicinity of the targets.
During the year 2005-06, the total expenditure on health is estimated at Rs.40 billion, of which Rs.16 billion allocated for development expenditure and Rs. 24 billion for current expenditure. These figures show an increase of 5.3% over the last year and work out to be 0.51% of GDP. It may be pointed out that as a result of improvement in fiscal front, the government has been allocating relatively more resources to health sector. During the last three years, public sector expenditure on health has increased on average by 11.7 percent per annum as against 10.6 percent per annum during the previous five years.
The doctors working in the hospital should be registered with the Pakistan Medical and Dental Council (PMDC). Prior sanction/approval from the government through Pakistan Atomic Energy Commission (PAEC) is required in case of the equipment being installed in the hospital such as X Ray machines, as they emit radiation and it has to be .
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From 1981 to 2005, the estimated population of Pakistan has grown from 85 million to 149 million making Pakistan the seventh most populous country in the world. This
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PREF-53February, 2007/Rev 29
growth rate of population has posed tremendous challenge to the existing infrastructure for basic facilities in the country. Growing population, increasing industrialization, resultant high level of environmental pollution, and increased healthcare awareness has specially stretched the existing public health care system in the country. This has given rise to high demand of private sector health care facilities to compliment its public sector counterpart.
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The major target market for the facility consists of residential areas in the vicinity of the hospital. The basic services that will be provided will also be determined by the need of the locality and its adjacent areas.
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The proposed hospital would have the following departments:
Emergency Diagnostic Centre Radiology Department Surgical Consultancy Medical Consultancy Gynecology and Obstetrics
The major cost involved in establishing a well-equipped hospital is the cost involved in machinery, equipment and furnishing. The proposed hospital is a twenty five-bed hospital, providing basic in-house diagnostic and radiology services to its patients. It is also proposed that the hospital is equipped with a fully functional operation theatre.
The following requirement is estimated for running this twenty five-bed hospital.
Alternative Chinese machines are available for Radiology and Diagnostic Departments and for the operation Theatre. However, their prices are 2 to 3 times lower than Japaneseequipment. However we use the mix of Japanese and Korean machinery for the proposed project
For above recommended size of hospital, approximately 6,750square feet (1.5 kanal) areais required with 4 floors including the basement.
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Description No. of Kanal Rate per Kanal (Rs.) Total CostTotal Land 1.5 3,000,0005 4,500,000
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A hospital is supposed to be in a location that is easily accessible and has considerable population concentration. Considering the spread of new residential areas some of the suitable locations in some of the cities of Pakistan are:
Space for stairs and elevator 1 20 x 15 300 625 750000
Total 5160 6582000
1st floor No. Dimensions CoveredArea
Total cost
Bed rooms 12 14 x 14 2352 2822400Wash rooms 5 6 x 6 180 216000Consultants rooms 4 15 x 12 720 864000Nursing centers 1 12 x 10 120 144000Lounge 1 25 x 20 500 600000
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Child nursery and labor room 1 25 x 25 625 750000space for stairs and elevator 1 20 x 15 300 360000Store room 1 20 x 15 300 360000Total 5097 22140002nd floor
Bed rooms 13 14 x 14 2548 3057600
Wash rooms 5 6 x 6 180 216000
Operation theatre 1 30 x 25 750 900000
Sterlization room 1 15 x 15 225 270000
Surgeons room 1 12 x 10 120 144000
Recovery room 1 15 x 12 180 216000
Nursing centres 1 12 x 10 120 144000
Lounge 1 25 x 20 500 600000
Admin block 1 25 x 20 500 600000
space for stairs and elevator 1 20 x 15 300 360000
Total 5123 6147600
Basement
Canteen 1 20 x 20 400 480000
Wash rooms 5 6 x 6 180 216000
Laboratory 1 30 x 40 1200 1440000
Store room 1 20 x 15 300 360000
Pharmacy 1 20 x 15 300 360000
Diagnostic 1 30 x 40 1200 1440000
space for stairs and elevator 1 20 x 15 300 360000
The consultants generally get 60-70% of the professional fee charged to the patient. In surgical cases, 1/3rd of the fee charged is shared by the hospital, while the surgeon and his team share the rest 2/3rd.
For the proposed size of hospital, apart from consultants following manpower is required:
Following is the breakdown of the initial project cost for the proposed hospital. It is suggested that the land for the hospital is purchased and a custom designed building is constructed.
Three months for completion of initial formalities i.e. formation, registration of the company etc.
One year for purchase of land and construction of building. Six months for sanction of loan (In case, if financing has to be arranged through
bank) 5-6 months for purchase of machinery, its installation and testing. Thirty days for premises furnishing and staff/labor appointments.
6 These include salaries of administration staff during the period of construction; incorporation charges and interest accrued during first year.7 This represents chemicals, radiology films and other disposable items used in diagnostic department and Operation Theatre.
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Project economics is intended to assess the financial sustainability of the project. This financial analysis however, depends on the assumption used for the analysis. Since this document concern a generic hospital business unit, the financials will vary considerably for individual projects.
According to the information analyzed the hospital business is a viable business opportunity. According to assumptions used for this study, the business has equity IRR of 60.04% and equity payback period of 3.71 years.
1111..11 PPrroojjeecctteedd IInnccoommee SSttaatteemmeennttYear 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees
Cash generated (injected) during the year (5,683,810) 10,464,064 9,461,023 10,328,589 13,028,960 16,088,809 22,780,344 27,580,431 32,231,695 37,177,866 43,397,620
Opening balance of cash and cash equivalent - (5,683,810) 4,780,253 14,241,277 24,569,866 37,598,825 53,687,635 76,467,978 104,048,409 136,280,104 173,457,970
Closing balance of cash and cash equivalent (5,683,810) 4,780,253 14,241,277 24,569,866 37,598,825 53,687,635 76,467,978 104,048,409 136,280,104 173,457,970 216,855,590
Pre-Feasibility Study Private Hospital
PREF-53/Feburary, 2007/Rev 2
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1111..33 PPrroojjeecctteedd BBaallaannccee SShheeeettYear 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees Rupees
CAPITAL AND RESERVESIssued, subscribed and paid up capital 16,783,621 16,783,621 16,783,621 16,783,621 16,783,621 16,783,621 16,783,621 16,783,621 16,783,621 16,783,621 16,783,621 Retained Earnings - 5,231,955 12,654,282 22,471,492 34,907,493 50,285,590 68,895,121 91,437,695 118,443,933 150,238,488 187,843,356
Surgery - General Surgery - No of operations per month 10% 20 - Average fee per operation 5% 25,000 - Gynaecology & Obstetris - No of deliveries per month 10% 15 - Average fee per delivery 5% 20,000 Room Rent - No of Rooms 25 - Working Days 360 - Total Working Days (Weighted) 9,000 - Occupancy Rate 10% 25% - Occupancy 2,250 - Room Rent per Day 5% 1,800 Consultation fee - No of Consultants 10 - Patients per day / Consultant 10% 15 - No working days 300 - Consultants' Fee 5% 800 Diagnostic center - Radiology - Ultra-Sound No of patients per month 10% 150 Ultrasound Fee per patient 5% 500 - X-Ray No of patients per month 10% 180 X Ray Fee per patient 5% 300 - ECG No of patients per month 10% 120 ECG Fee per patient 5% 500 - Complete Blood Test/Urine Test No of patients per month 10% 350 Test Fee per patient 5% 500
Room Electricity ConsumptionOne Ton AC Operating For 10 Hours/Day 36 (Kwh)Other Electric Appliances 6 (Kwh)Rate Per Unit (Rupees/Kwh) 8Electricity Price Growth Rate 10%
Costs BasisSurgeon's & Anesthetist’s Share 2/3 of Total Surgery FeeConsultants' Share 70 % of Total Consultation FeeDirect Diagnostic Costs 15% of Total Diagnostic Center Fee