Pre-Feasibility Study D D a a y y C C a a r r e e C C e e n n t t e e r r Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE 6 th Floor, LDA Plaza, Egerton Road, Lahore. Tel: (042) 111-111-456, Fax: (042) , 6304926, 6304927 [email protected]REGIONAL OFFICE PUNJAB REGIONAL OFFICE SINDH REGIONAL OFFICE NWFP REGIONAL OFFICE BALOCHISTAN 8th Floor, LDA Plaza, Egerton Road, Lahore. Tel: (042) 111-111-456 Fax: (042) 6304926, 6304927 [email protected]5 TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 [email protected]Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 [email protected]Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 2831623, 2831702 Fax: (081) 2831922 [email protected]June, 2007
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Pre-Feasibility Study
DDaayy CCaarree CCeenntteerr
Small and Medium Enterprise Development AuthorityGovernment of Pakistan
The purpose and scope of this information memorandum is to introduce the subject matter and
provide a general idea and information on the said area. All the material included in this
document is based on data/information gathered from various sources and is based on certain
assumptions. Although, due care and diligence has been taken to compile this document, the
contained information may vary due to any change in any of the concerned factors, and the
actual results may differ substantially from the presented information. SMEDA does not assume
any liability for any financial or other loss resulting from this memorandum in consequence of
undertaking this activity. Therefore, the content of this memorandum should not be relied upon
for making any decision, investment or otherwise. The prospective user of this memorandum is
encouraged to carry out his/her own due diligence and gather any information he/she considers
necessary for making an informed decision. The content of the information memorandum does
not bind SMEDA in any legal or other form.
DOCUMENT CONTROL
Document No. PREF-03
Revision 2
Prepared by SMEDA-Balochistan
Issued by Library Officer
Issue Date April, 2004
Revision Date June, 2007
Pre-feasibility Study Day Care Center
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Table of Contents
1 Purpose of the document .....................................................................................................52 Project Profile .....................................................................................................................5
3 Current Industry Structure ...................................................................................................93.1 Current Scenario in Quetta City .................................................................................10
4 Market Information ...........................................................................................................104.1 Target Customers.......................................................................................................104.2 Market Potential ........................................................................................................10
5 Project Requirements.........................................................................................................115.1 Day Care Center Requirement ...................................................................................115.2 Equipment Details .....................................................................................................115.3 Furniture and Equipment Maintenance.......................................................................12
6 Human Resource Requirement ..........................................................................................127 Building Requirement .......................................................................................................13
7.1 Covered Area Requirement........................................................................................137.2 Recommended Mode .................................................................................................137.3 Suitable Location.......................................................................................................137.4 Utilities and Infrastructure Requirement ....................................................................13
The Small and Medium Enterprise Development Authority (SMEDA) was established with the
objective to provide fresh impetus to the economy through the launch of an aggressive SME
support program.1
Since its inception in October 1998, SMEDA had adopted a sectoral SME development
approach. A few priority sectors were selected on the criterion of SME presence. In depth
research was conducted and comprehensive development plans were formulated after
identification of impediments and retardants. The all-encompassing sectoral development
strategy involved recommending changes in the regulatory environment by taking into
consideration other important aspects including financial aspects, niche marketing, technology
upgradation and human resource development.
SMEDA has so far successfully formulated strategies for sectors including, fruits and vegetables,
marble and granite, gems and jewelry, marine fisheries, leather and footwear, textiles, surgical
instruments, urban transport and dairy. Whereas the task of SME development at a broader scale
still requires more coverage and enhanced reach in terms of SMEDA’s areas of operation.
Along with the sectoral focus a broad spectrum of business development services is also offered
to the SMEs by SMEDA. These services include identification of viable business opportunities
for potential SME investors. In order to facilitate these investors, SMEDA provides business
guidance through its help desk services as well as development of project specific documents.
These documents consist of information required to make well-researched investment decisions.
Pre-feasibility studies and business plan development are some of the services provided to
enhance the capacity of individual SMEs to exploit viable business opportunities in a better way.
This document is in the continuation of this effort to enable potential investors to make well-
informed investment decisions.
1 For more information on services offered by SMEDA, please visit our website: www.smeda.org.pk
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11 PPUURRPPOOSSEE OOFF TTHHEE DDOOCCUUMMEENNTT
The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs in project identification for investment. The project pre-feasibility may form the basis of an important investment decision and in order to serve this objective, the document/study covers various aspects of project concept development, start-up, and production, finance and business management.
22 PPRROOJJEECCTT PPRROOFFIILLEE
The project is about starting a Day Care Center for infants and children of age up to 5. The proposed plan is to offer programs ranging from Infant Care for infants of more than 6 months of age to Kindergarten for children of age up to 5 years.
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The study provides information regarding investment opportunity for setting up a Day Care Center in Quetta city. However, such a project could also be feasible for other metropolitan citiesof Pakistan i.e. Lahore, Islamabad, Peshawar, Karachi and smaller cities but initial market research/survey would be required to identify its need.
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Day Care Center is the place where learning and fun become one and the primary place where young children learn social and pre-academic skills necessary for success in school.
The Day Care’s infant program is centered on the natural curiosity and energy of very young children. Childcare programs and pre-school curriculums integrate a wealth of intriguing and engaging learning activities that stimulate brain development in children.
The fast paced life of the cities is significantly influencing the life style of its inhabitants. Economic pressures are compelling both parents to work towards achieving and sustaining quality life standards. This has further added to complexity and competition of any Metropolitan city. As a result of these social changes, the trend of sending children to Day Care Centers at a much earlier age is gaining rapid grounds.
The workingwomen will prefer a day care center to a nanny at home because a day care center can provide proper grooming and prepare the youngsters for admission at school in coming years. Also, the whole institution is responsible for the child rather than a single nanny. Parents are very much worried as there are no institutes, which can help children blossom intellectually and emotionally, while having a lot of purposeful fun along the way.
22..33 MMaarrkkeett EEnnttrryy TTiimmiinngg
In Quetta, the admissions in all the educational institutions start right after the summer vacations.Therefore it is recommended that the admissions/registrations of the Day Care center should be started at least one week prior to the start of regular schools/colleges to make the process easy both for parents and center’s registration staff. This will also ensure that students complete this program at appropriate timing for getting further admission in regular schools.
It is recommended that this project should be started as sole proprietorship or partnership as this does not involve heavy investment. Moreover, less complications and costs are involved in forming, administering and running the sole proprietorship or partnership business. The tax rates applicable for sole proprietorship are lower than private or public limited.
It is proposed that infants of more than 6 months of age to children of 5 years of age be admitted in the center. There are five (5) proposed classrooms for the Day Care Center. Two class rooms would be for Infant Care program, one for two year olds, one for Play Group for children of age between 3-4 years, and one for Kindergarten for children of age 4-5 years old. Each class room would have capacity of 22 students. The project would have total capacity of 110 students. However, this capacity may not be achieved in the initial years of operations.
Programs Offered Year 1 Year 2 Year 3 Year 4 Year 5
Infant Care Program 15 21 27 35 43
Two Year Olds 8 12 15 19 22
Play Group (3-4 years old) 8 11 15 17 20
Kindergarten (4-5 years old) 8 11 15 17 20
Total 39 55 72 88 105
22..66 PPrroojjeecctt IInnvveessttmmeenntt
The total investment required for this project is 1.2 m. The investment mainly covers capital costs of 0.8 m and working capital requirement of 0.4 m.
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The Day Care Center will offer different programs for different age groups. The details are described as follows:
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The infant care program is centered on the natural curiosity and energy of very young children. It will provide infants with lots of attention, a variety of appropriate activities, and abundant conversation and nurturing to make the world for a baby fun, interesting, safe, and loving. Children will be with his/her caregiver (nanny) in one of the center’s special nook areas where he/she will experience an array of experiences especially designed to meet an infant's needs.
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Sleeping Nook
This would be the area of the classroom where infants sleep during the day. As infants are all on different schedules, this nook is used throughout the day for sleeping infants.
Feeding Nook
The Feeding Nook would be used for baby feeding.
Movement Nook
Infants would be able to practice their motor skills such as rolling over, sitting up, crawling, puling up, climbing and walking in the Movement Nook.
Curiosity Nook
Infants would be given opportunities for multi-sensory plays where Infants would begin to explore different materials and begin to understand them.
Diapering Nook
The Diapering Nook will be used for diaper changing. Extra clothing and materials would also be stored. It would also offer opportunities to interact individually with babies.
Outdoor Play Nook
When weather conditions would be appropriate, this open air play nook would provide a safe and interesting place for babies.
Comfort Nook
The Comfort Nook would be soft and cozy place that would provide a sense of security and a place to rest before babies move on to a more active nook.
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The curriculum for two-year-olds will provide an enriching environment with activities that are designed to enhance child's total development in a quality early childhood education environment. The daycare curriculum will allow two-year-old children to spend busy and fun-filled days engaged in activities that would promote learning.
Teachers assigned for the two-year-old student group will be trained to incorporate appropriate literature, educational materials, music, and other specially selected materials and resources, all with the goal of enhancing the rapid changes that occur in a child's brain development in the earliest stages of life.
Studies have found that learning improves when children are engaged in enjoyable and meaningful activities. That is why every curriculum will include a variety of intriguing activities that can stimulate early brain development with a focus on creative plays. This will be a better place where learning with activities will be focused.
Kindergarten Program will be filled with fun and educational activities that will be carefully designed to help bring out a child's natural curiosity and encourage a lifelong joy of learning. The curriculum will use themed learning units that incorporate reading, writing, math, science, social studies and more.
The location plays an important role so that the facility/center should easily be accessible byparents.
The center should target mainly workingwomen and business community because they are the ones who are potential customers for such a facility.
The teacher student ratio should be kept at a well-researched optimum level as indicated in this report.
Parents are always conscious about the well being and safety of their children at schools, therefore, it is suggested that the center’s environment should ensure security and should be free from any apparent hazard. The center should preferably not be located in a highly populated location or at a location with high traffic hazards.
Continuous teacher parent interactions should also be a regular feature of the center’s day care and education system.
It is suggested that visual and other teaching tools should be used.
The center should be started at least one week prior to the ending of winter vacations so that proper promotion and management of admissions are conducted.
A well-trained/experienced head/principal of the center would teach the new staff and well manage the daily affairs of center.
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The role of the owner should be in line with the mission of the day care center to provide guidelines and facilities to children at the grass root level and spread standardized and cost-effective education far across the country.
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No formal registration is required for the Montessori and elementary schools with the Education Directorate Schools2. However, if any expansion is planned, the schools are required to get registered with Provincial Education Department in the office of Education Directorate Schools. The application is to be submitted on a prescribed form which can be obtained from thedepartment.
Some of the evolving trends of Quetta city residents are associated with life that is becoming busy, and hectic. People find it difficult to provide better training/attention to their children at home as they have to go to offices/work. As most of the people have started living separately (opposed to the joint-family system) therefore, many of them face financial problems and women have started working in order to support their families. A facility that could provide day care during office/working hours would make their hectic lives easy.
Avoidance of Responsibilities
Today’s parents could not find enough time to give proper attention to their children because of their daily busy and hectic office/working routines. Most of the high income family women are involved in other social and extra curricular activities such as clubs and gymnasiums therefore, find it very difficult to take out time for their children. A day care facility would give ease of mind to such parents.
Day Care Center Provide Better Training
Today many people are of the view that day care centers and pre-schools can provide children better training and education because they have trained and educated staff, better training equipment, and toys. This is why they have decided to start early schooling for their children.
Currently there are no private Day Care Centers in Quetta. The provisional government has established two Day Care Centers in Quetta to facilitate working women. One center is located at Patel Raod Quetta the other center is located at Wahdat Colony Brewery Road Quetta.. SBK Women University also has established a day care center to facilitate its staff. Children of age 3 months to 4 years are admitted in these centers which clearly indicates the demand for such a project proposed for Infants of more than 6 months of age to children of age up to 5 years.
There are 267 primary schools for boys while 147 primary schools for girls at Quetta3 with a total enrollment of 29,023 boys and 17,433 girls respectively. The above mentioned figures clearly indicate the requirement of day care center in the private sector.
Following are the suitable locations for the proposed institution:
Main City
Quetta Cantt
Near B.M.C Complex, Brewery Road
44 MMAARRKKEETT IINNFFOORRMMAATTIIOONN
44..11 TTaarrggeett CCuussttoommeerrss
The Day Care Center has targeted the workingwomen and the business community having infants of age more than 6 months to children of age up to 5 years. The target population of the working women consists of the women with pre-school going children, and the women with children older than the pre-school age. The business community also has positive response since they too are very much involved in their daily routines and therefore can be targeted as potential customers.
44..22 MMaarrkkeett PPootteennttiiaall
The normal school going age of children is around 3 years. Many parents having children of agebetween 3-5 years in Quetta city have not admitted their children in pre-schools. One reason is as they think it is too early to send them to schools and is also wastage of time and money. The daycare aims to provide such an environment in which new ways of learning would beintroduced. Children are more likely to retain information learned when they are engaged in enjoyable and meaningful activities. The childcare programs and pre-school curriculums integrate a wealth of intriguing and engaging learning activities that stimulate brain development in children at pre-school stages.
The basic requirements for a daycare center includes Staff, Educational Tools for children, Class Rooms, Teachers’ Room, Library/Entertainment Room, Principal & Administration Room, Washrooms & Kitchen, Grounds, furniture, seesaw and other such items for physical activities, soft board and white boards etc. These materials are readily available in the local market.
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The details of the different equipment required for the project are given as below:
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The proposed educational tool for the center includes TV set, VCR, movies and other Montessoriequipments (toys, puzzles, colored blocks and colored cylinders, books etc). All these equipments are easily available in the local market.
It is highly recommended that the nannies should be qualified females of age range from 18 to 30 to ensure the parents about their child’s proper care and safety. The nannies should be at least
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matriculates and should go from a proper child care training program before having the job responsibilities.
It is recommended that the proposed project should be established in a rented building to reduce project cost. In case a purpose built building is purchased, project cost will increase.
77..33 SSuuiittaabbllee LLooccaattiioonn
After careful market survey/research of Quetta city, the suitable location for the project could be in main city, Quetta Cantt, or near BMC Complex Saryab Road. However such a project can also be feasible for other metropolitan cities of the country like Lahore, Karachi, Islamabad and other smaller cities but initial market survey and research is required to find out its need.
It is assumed that cost of goods sold would be the direct labor cost which in this project is the salary cost of teachers and nannies only. All the other heads in the human resource are indirect labors (management staff).