SMBs: Defining the “Ideal”Modern Marketer
SMBs: Defining the "Ideal" Modern Marketer [STUDY]
May 09, 2015
We teamed up with BtoB Magazine to conduct a study on how SMBs are using marketing technology today, entitled: Maximizing Synergies in Technology, Branding, Customer Interaction. This presentation highlights some of the findings from the study as well as compares with the experiences of companies overall.
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![Page 1: SMBs: Defining the "Ideal" Modern Marketer [STUDY]](https://reader033.cupdf.com/reader033/viewer/2022060108/554cf6c3b4c90513118b50d7/html5/thumbnails/1.jpg)
SMBs: Defining the “Ideal”Modern
Marketer
![Page 2: SMBs: Defining the "Ideal" Modern Marketer [STUDY]](https://reader033.cupdf.com/reader033/viewer/2022060108/554cf6c3b4c90513118b50d7/html5/thumbnails/2.jpg)
The Modern Marketing ecosystem is changing…
SMBs are more reliant on
technology than ever before.
![Page 3: SMBs: Defining the "Ideal" Modern Marketer [STUDY]](https://reader033.cupdf.com/reader033/viewer/2022060108/554cf6c3b4c90513118b50d7/html5/thumbnails/3.jpg)
SMBs rate themselves 65% compared to an “ideal” Modern Marketer.
![Page 4: SMBs: Defining the "Ideal" Modern Marketer [STUDY]](https://reader033.cupdf.com/reader033/viewer/2022060108/554cf6c3b4c90513118b50d7/html5/thumbnails/4.jpg)
SMB marketers continue to cite email as their core
marketing channel.
![Page 5: SMBs: Defining the "Ideal" Modern Marketer [STUDY]](https://reader033.cupdf.com/reader033/viewer/2022060108/554cf6c3b4c90513118b50d7/html5/thumbnails/5.jpg)
#1 Goal of Modern Marketing adoption is to lead to more sales.
![Page 6: SMBs: Defining the "Ideal" Modern Marketer [STUDY]](https://reader033.cupdf.com/reader033/viewer/2022060108/554cf6c3b4c90513118b50d7/html5/thumbnails/6.jpg)
So…
…What does “Modern Marketing”
mean to today’s SMBs?
![Page 7: SMBs: Defining the "Ideal" Modern Marketer [STUDY]](https://reader033.cupdf.com/reader033/viewer/2022060108/554cf6c3b4c90513118b50d7/html5/thumbnails/7.jpg)
To learn more about our study with BtoB Magazine:
Download our Whitepaper: http://bit.ly/1caxZ1z
Listen to the replay of our webcast: http://bit.ly/17FIRmA
Share your thoughts by using the #BtoBEloquaSMB hashtag on Twitter
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