Smartwear & Media: What I learned from working with top manufacturers

A News Republic Presentation 2

LET’S PLAY THE DEADLIEST GAME EVER

MISSION 1 : BE DOWNLOADED DEATH RATE : 100%-30/1 500 000 = 99,998%

MISSION 2 : GENERATE USAGEDEATH RATE : 100%-12/30 = 60%

MISSION 3 : GENERATE ENGAGEMENTDEATH RATE : 100-3/12 =75%

THE APPLICATION STOREThe hero : your application

The goal : acquire 1 engaged user

FINAL SURVIVAL RATE = 0.0002% - DO YOU WANT TO PLAY ?

A News Republic Presentation 3

WHAT’S IN TO WORK WITH OEM ?

1. Guarantee Quality

2. Be first on a new device

3. Know the reality behind the myth

4. Be an OEM showcase

5. Be Preloaded: shortcut 1.5M competitors

6. Massive deployment

OEM are boostersWHAT DO YOU NEED ?

1. Top quality app

2. Be patient…very patient

3. …and then be flexible…very flexible

4. The courage to say no !

5. Scalable

6. International

A News Republic Presentation 4

SMARTWATCH B2B - Build relationships with OEM

beyond the store on their key areas of interest

- Demonstrate your KDF

B2C- Increase visibility with opinion

leaders and early adopters

- Be positioned as an innovator

- Increase usage & engagement

Gilles RAYMOND

[email protected]

@botulJB

www.mythoughtson.it

A News Republic Presentation 6

Appstores are deadly funnels

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