Smartsoles Presentation FINAL COPY 12-5-15

SmartSolesGood for your sole

Team Truman:Mike Giampiccolo, Sammy Boyd, Helene Bosman, Erich Siebert, Emily

Peugh

How many of you feel stressed about school, work, or your life in general?• How many of you feel stressed about your school, your job

or your life? • 4 in 10 college students feel that although it is not

constant, they’re often stressed • 1 in 5 college students say that they’re constantly stressed• Do any of these sound like you?

SmartSoles ~ Good for your sole!

• SmartSoles – A technological advanced shoe sole insert that is a part of the wearable technology industry • Particularly the health industry

• Subset in fitness and mental health• Team Truman

• Mike Giampiccolo (CEO)• Samantha Boyd (CMO)• Erich Siebert (CIO)• Helene Bosman (COO)• Emily Peugh (CFO)

The Problem

• No wearable technology device that deals specifically with millennials and stress • Particularly with fitness and stress for college students

• Current fitness products on the market are inaccurate • Up To 40% Inaccurate

• Bulky, unstylish• Can lead to judgement

Market Opportunity

• 75% of millennials in the United States • 44% of millennials reported dysfunction in their lives

because of stress • 80% of all exercises are millennials • 53% of millennials are excited for innovative, wearable

technology • Where does this leave us?

Market Opportunity

• 13.2 million college students who have varied amounts of stress • Innovators of our product ~ 330,000 college students • College Students

• Skillful with technology • High Stress levels• 27% of students active

Market Opportunity

Customer Feedback: 1. What do you like about the product?

2. How much would you pay for the product?

20%

30%

50%

Benefits of SmartSoles

Easy to track fitness scheduling Invisible Found stress factor most important

60%

40%

Perspective Pricing

Pay 120 or higher Pay more than 150

SmartSoles Pitch Video

https://www.youtube.com/watch?v=gdZS2T6Bcpw

How SmartSoles solves the problem

• A shoes insert made of plastic, that is bendable but still protective of the technology inside • Our product uses an oximeter • Where can one buy SmartSoles?• It will cost...

$119.99

The App

How SmartSoles solves the problem

• SmartSoles Plus ~ tracks general fitness statistics • 57% of U.S. consumers are hesitant of wearables

because of lack of privatized data • Stress reduction tips and exercises • Public Settings or Private Settings

• Public ~ Compare against others in same demographic • Private ~ Private, self tracking tools

Finance and Revenues

• Of the 13.2 Million College Students in the US, our innovators are 330,000 students

• We predict an upward trend each year in products sold and users

• Projection of $17.7 million in net profits

1 2 30

100,000

200,000

300,000

400,000

500,000

600,000

66,000132,000

528,000

Number of Users

Finance and Revenues

• Our estimates are based off carefully calculated projections • Estimations based off of other competitors in our

industry • Number one competitor, Fitbit• 200% increase in sales between year 1 and 2• 233% increase in sales between year 2 and 3

Bibliography• Databases: Emarkerter, Simmons OneView • Boyle, C., Kats, R., & Keating, C. “Wearables: 10 Insights on Device Adoption and Business Opportunities”. 29 Sept. 2014. Web. 30

November 2015.

• "Early Release of Selected Estimates Based on Data From the National Health Interview Survey." cdc.gov. U.S. Department of Health and Human Services, 1 June 2015. Web. 6 Dec. 2015

• Geddes, James. "Fitness Trackers Up To 40% Inaccurate: Fitbit, Jawbone, Nike, Others Tested in New Study, Which Performed Best?"Techtimes.com. 18 Jan. 2015. Web. 5 Dec. 2015.

• "Health and Wellness Technologies Used by U.S. Millennial vs. Nonmillennial Internet Users." EMarketer. 27 Aug. 2015. Web. 6 Dec. 2015

• "Millennials "Changing the Game" for Fitness Industry." Thegbrief.com. 16 Sept. 2015. Web. 6 • Dec. 2015.

• "The Future Of Wearable Technology - Adoption Issues - Apadmi."Apadmi. Web. 6 Dec. 2015.<http://www.apadmi.com/wearable-technology-trends/future-wearable-technology/